Do your teams have the digital marketing skills you need to compete? OMI works with you to assess proficiency and knowledge gaps. We’ll craft a training program to help employees master the critical tactics and strategies that drive business growth.
All over the world, internet marketing is quickly replacing traditional marketing as the primary go-to for a new generation of businesses. The power of digital marketing has already vastly outshined that of conventional marketing strategies – a trend that is only set to continue indefinitely. As the world becomes increasingly digitised, the influence of traditional marketing platforms like television, print and radio is diminishing rapidly. At the same time, those with advanced digital marketing skills are becoming an increasingly priceless asset in the eyes of business leaders and recruiters, spanning the vast majority of contemporary sectors.
Investigating business situations – applying a range of techniques to uncover the root causes of problems and identify key issues. Analysing business needs – understanding the business stakeholders and their views, building a common vision of the desired business system and identifying the required actions for change. Evaluating options – identifying the options for business change and working with other professionals to define the financial and business impacts for each option. Defining requirements – modelling and documenting the business and system requirements. Managing benefits – supporting the project sponsor and project manager in ensuring that any changes to the requirements are reflected in the business case. … [-]
The Digital Marketing Professional Diploma, covers a range of digital marketing disciplines including SEO, social media marketing, digital marketing strategy, planning, email marketing, Google Analytics and lots more. Our digital marketing training provided by the DMI – Digital Marketing Institute …
The world is full of innovation. The biggest challenge is differentiation – how to stand out from the competition. Daily, new products and services are thrust through the digital channels by those in search of a willing audience. In the ocean of competing for supply, it’s easier to drown than to float to the surface. While warehouses and supermarket shelves overflow, inboxes and servers fill up and everyone has more and more choice, the question arises: What does it take for a product or service to make its mark? This course is for all those involved in innovation who want to turn their product or service into a commercial success. It’s designed for product developers, designers and innovation executives who have devoted a lot of their time to creating a new product or service and are now eager to generate demand for it. This course will provide a step-change in your career as an innovator by teaching… [-]
Learn how to digitize your entire organization. Explore the implications for people, processes, and technology; the risks of ignoring the digital transformation trend; and the rewards one can garner from riding this wave.
A Harvard study confirmed that the U.S. has substantially higher spending on health care, worse population health outcomes, and worse access to care than other wealthy countries; but there’s more to it than that.
Founded in 1891, The University of Washington (UW) is a public flagship university based in Seattle, Washington. UW is one of the oldest universities on the West Coast and also features one of the most renowned and prestigious medical schools in the world. As a member of the American Association of Universities, WU is able to generate one of the highest research and development budgets in the United States.
Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. That’s where self-paced online learning comes in.
PPC University is a totally free online learning resource created by my own company, WordStream, to help build your PPC and digital marketing skills. We have access to thousands of accounts spending billions of dollars on PPC advertising, and over the years consistently found that small to medium-size businesses struggled to manage their accounts in a way that was cost effective and earned them the best results. Three streams offer lessons for beginning to advanced users, with additional modules for social advertising.
“Students rate the classes on a five-star scale similar to how they would a restaurant on Yelp. We sort the classes based on the Bayesian average of their rating, which factors in the number of ratings for the class,” Class Central founder and CEO Dhawal Shah explained to Inc.com in an email.
Duke University’s Digital Media and Marketing Certificate program, offered through the Office of Continuing Studies and Summer Session, can be completed through 350 hours (5-10 hours per week of study time is recommended) of fully-online coursework and instruction. The program is self-paced and allows students to progress through the program at the speed that best accommodates their personal schedules and attributes, so long as they complete the program within one year. The program’s directors are confident enough in the quality of this certificate to offer a demo course, where students can get a taste of what the program will offer. The program’s curriculum has been designed by some of the industry’s most respected and renowned speakers, authors, and consultants. Students will also have 24/7 online access to it, so they can choose when and where they choose to learn.
Learn how to figure out which terms your customers actually search and how to create online content that is most likely to rank high in Google search engine page results. For most organizations, search engine optimization presents a greater conversion opportunity that social media outreach.
The University of Vermont is a public research university founded in 1791 and ranks as one of the oldest universities in the United States, as it is the fifth of the New England higher education institutions established after Harvard, Yale, Dartmouth, and Brown. The University of Vermont has been the state’s sole land-grant University since 1862 and is one of the original Public Ivies, that is, a publicly funded University considered to deliver a quality education comparable to those that belong to the Ivy League.
For those interested in digital marketing, Alison offers free, online digital marketing courses, including a diploma in social media marketing. With these courses, learn about viral marketing using Facebook, marketing your business online, and social media strategy. Get started with Alison’s digital marketing courses today.
In all its dedicated fields – jewelry, watchmaking, fashion, perfumes, beauty products, hospitality, and services Luxury is linked to perfection. Define Luxury is subjective; it is generally considered as luxurious all that is elegant, sophisticated and expensive. The spectrum of luxury brands ranges from world-famous brands to more confidential handcraft “Houses”. Thus, consumers of luxury products and services are concerned by both quality and standards of processing.
This Business Management – USA course at International Career Institute (ICI) – USA develops the skills necessary for managing a small business, or a department within a larger business. Developed by professionals with many years of experience, it covers a range of topics that will ensure your career in Management has a strong foundation.
The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target … more
In this short class, Nicole Farb shows how you can create your own video in a scrappy, easy, and high-quality way and how she has seen huge success with it in the past. Perfect for marketers and social media managers just getting started with video.
Chicago Booth Podcast Series Archive from the Booth School of Business at the University of Chicago offer students the chance to listen in on many important talks about pressing business issues. Common issues related to marketing include podcasts covering topics such as the future of markets, media biases and the truth about marketing. Talks in this series are often given by CEOs and former governmental figures.
Develop a data mindset and the analytical skills to interpret and communicate data with Harvard Business School. No matter your job function or career aspirations, this HBX online course in Business Analytics will demystify data analysis and equip you with concrete skills to apply in your work or further studies.
In this 35-minute class designers Ellen Lupton clever gadgets for the home Jennifer Cole Phillips walk students through what it takes to create great designs. Including, the 5 important and fundamental aspects of design and how you can apply those to every one of your projects moving forward.
You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time!
If you’ve got data to analyze, chances are you’ll be using Google Analytics—at least in part—to do it. Google wants you to use their tools, though, so they offer plenty of free resources to help you gather up data, understand it, and analyze it to make better marketing decisions—and drive revenue.
Another podcast, but Freakonomics deals specifically with – you guessed it – economics. No, no, I promise it’s not boring. It deals with the hidden economic situations you’ll encounter in everyday scenarios.
This course provides a clear overview of the digital marketing world. Discover how players such as ad networks, demand-side platforms and data management platforms interact with advertisers, agencies and publishers. Then learn how to use time-proven frameworks to assess your customers’ needs and identify your primary marketing objectives. Once you’ve put that all together, you’ll learn how to evaluate the performance of digital marketing campaigns.
Optimizing a web site for search engines requires looking at a ton of unique elements both on and off your website. This course on SEO from the folks at Moz will help you to start making sense of it all. Most importantly, it will help you form consistent SEO habits that you can implement long after this course is over.
While at face-value free education may sound too good to be true, there is one catch: it requires tremendous self-motivation and dedication. There are no penalties for lagging behind in these courses and no rewards for excelling at them. And while many free digital marketing education resources may exist they are certainly not organized or all located into one place as a degree or certificate’s curriculum would be. Those pursuing free online education will be tasked with not only hunting down the necessary learning materials but also with learning it–truly learning it–without the help of class discussions, tests, or quizzes or other forms of reinforcement offered by traditional learning programs. Moreover, free course instructors may not be available to answer questions or clarify content like a degree or certificate course instructor would.
Another top-rated class promising to help you learn faster. This one from McMaster University via Coursera is focused more on career issues, and the topics covered sound like a top hits list of common work questions: “Mindshift teaches you essentials such as how to get the most out of online learning and MOOCs, how to seek out and work with mentors, the secrets to avoiding career ruts (and catastrophes) and general ruts in life, and insights such as the value of selective ignorance over general competence.”
The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.
But, I have some good news for you: There are plenty of resources out there to help you keep your skills fresh. Whether you’re a beginner, an old pro, or even a career changer, we probably have something for you.
The key to social media is building social proof for your expertise. It doesn’t matter what certificates you have or the courses you have taken, what matters is that you can demonstrate that you have built an online audience that wants to follow and engage with you.
When you finish this course you will have achieved a great number of skills such as entering information, ordering, manipulating, performing calculations of various kinds (mathematical, trigonometric, statistical, financial, engineering, probabilistic), drawing conclusions, working with dates and hours, Print reports and many more.
Have you ever wondered how all of those great bloggers get writing gigs for brands online? This course provides the framework for starting a successful freelance career if that’s something you’d be interested in. Taught by Brian Maehl of Contently, “Writing for Brands” is an actionable, 30-minutes writing course that breaks down the process into simple steps.