Podcasts offered here allow online students to listen in on marketing insights from industry leaders. Students examine issues such as keeping sales up in slow markets, collaborative imagining, politics of selling and marketers as agents of change.
The Chartered Institute of Marketing (CIM) is the world’s largest organisation for professional marketers with a global reputation as a centre of excellence, qualifications are recognised worldwide. The CIM develop their standards based on detailed research and continual feedback from employers…
If you’ve got data to analyze, chances are you’ll be using Google Analytics—at least in part—to do it. Google wants you to use their tools, though, so they offer plenty of free resources to help you gather up data, understand it, and analyze it to make better marketing decisions—and drive revenue.
There are certain skills you need to become a successful bookkeeper. The International Career Institute (ICI) – USA’s Bookkeeping – USA program designed in conjunction with the federal government and bookkeeping industry helps you learn them quickly and conveniently.
Notre Dame’s College of Mendoza Business and Rutger’s Business School of Executive Education have come together in collaboration to offer a Digital Marketing certificate. The program has gathered renowned professionals from the industry to provide students with actionable insights for leveraging the power of the cool home cooking gadgets realm to achieve tangible business results. Amazingly, the program is designed to compact, fast-paced, and is accelerated to require only one week of hard work and dedication. Considering the combined resources of the schools who have created this program, students and professionals alike should expect a high-quality and well-designed learning experience.
In marketing, this “place” is the marketing channel. Channel function, design and strategy will all be explored and applied to real-life cases. You will define marketing channels and learn how to leverage them to deliver messaging to potential consumers.
You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time!
Marketing diploma (level 4) has been designed to help you expand your knowledge and skills in the marketing of products/ services for the customer, industrial and service sector.You will gain an insight into the latest marketing trends and techniques, and will develop marketing skills…
Jennifer Nelson, Digital Marketing instructor at GA Los Angeles, says, “Email marketing is such a valuable channel because it allows businesses to have a one-on-one conversation with their targets and customers. Marketers who focus on building a quality list of email subscribers know that when they are able to deliver valuable content over time, they are essentially building a rapport with consumers who explicitly want to hear from them. Email marketing allows you to develop your brand and foster a relationship with your customers.
Of course, there is a lot of great free, structured online courses around developing digital skills, so we thought it would help to share our thoughts on this – and give a shout out for our free online course content.
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This 12-week online course is designed for participants who wish to increase their knowledge and develop their professional skills in the fundamentals of marketing, marketing management, sales techniques and sales management. The marketing component for this short course includes topics such as the marketing concepts, marketing and business relationships, creating a marketing plan, branding, consumer behaviour, digital marketing, strategic marketing, services, advertising and marketing research. The sales component of the programme includes topics on selling skills, the art of persuasion, the sales cycle, sales management, sales forecasting and negotiation skills.
Alison offers free, online digital marketing courses and digital marketing training in a wide variety of subjects. For those seeking information on the fundamentals of marketing online businesses and those who want to learn more about Google Analytics and Google AdSense, Alison’s digital marketing courses are tailor-made for them. A Diploma in E-Business is a more advanced course aimed at helping business owners increase knowledge and understanding of what online marketing involves and are ready to implement successful online marketing strategies.
Through the edX learning platform, founded by Harvard and The Massachusetts Institute of Technology (MIT), anyone with an Internet connection can gain access to courses from Harvard, MIT, and other partner academic institutions. View classes available from HarvardX or read more about edX.
Explore online marketing strategy with the experts. Learn how to create a marketing plan and use social media like LinkedIn and Twitter to market your business online. Discover best practices for search engine optimization (SEO) to drive sales leads and increase customer engagement.
ALISON offers free online classes in various professional skills users can take at their own pace. In the Diploma in Social Media Marketing course below, students can get into the nitty-gritty and big picture views of different skills of different topics — just check out one of the many modules:
**An Endorsed (Level 3) Business, Management DIPLOMA**students will receive an Endorsed Certificate from ** an Ofqual regulated awarding organisation ** Business Management is a vast discipline that includes the planning, organising, leading and controlling of the business processes. ILC’s Level 3…
23. CodeAcademy – not every marketer needs to know how to code, but knowing a little CSS and HTML is a great skill to have on a resume and can keep you from having to walk over to the IT guy’s cubicle every five seconds. CodeAcademy makes it easy to learn practically any coding language you’d want to try.
Internet Marketing Classroom ($127): While more expensive, this course is much more comprehensive than others, with 229 lectures and 45+ hours of material. It covers everything from WordPress setup to squeeze pages. Has 4.5 star rating.
In this course you’ll learn how to generate revenue from the beginning while balancing longer term growth. Find the best and worst revenue streams for your products. Set targets, create profitable pricing, and evaluate market demand. Deepen your product line and build your brand. And more.
MIT OpenCourseWare might be the next best thing to getting an MIT education for free. Through these free online publication, students can find bachelor-level and master-level courses business courses offered by MIT’s Sloan School of Management
Wordstream have created a series of free PPC courses to help you get more bang for your buck when using Google AdWords or other PPC options. The courses cover all levels, from introductory to advanced, so you can learn more no matter what your current level.
The University of Toronto offers a certificate program in Digital Marketing Management. The program consists of three main courses: Foundations of Digital Marketing Management, Search Engine Marketing, Social Media Strategy, which you have up to two years to complete. The program covers the foundations of the field as well as the specialist disciplines of search engine marketing and social media marketing, preparing both new students and seasoned professionals for new evolutions and demands in the industry. While there is a fewer number of core content covered than many on this list, it is more focused and specialized in the content covered–mainly search engine, and social media strategies.