Liberty University’s Master of Business Administration in Marketing program will advance your proficiency in business skills relevant to leadership positions in the field of marketing within the domestic and global marketplace. You will be equipped to serve successfully as an expert in the modern business world, while sharpening your understanding of consumer behavior, critical thinking, market research, advertising, and promotional skills. Gain knowledge on how to advance your comprehension of contemporary issues related to the field, equipping you with an in-depth understanding of marketing practices. Courses will emphasize the importance of applying ethics to marketing practices and integrating faith with learning in a professional atmosphere. Potential Career Options: Marketing Researcher, Product Manager, Marketing Manager, Sales, Promotion, Brand Manager, Account Executive, Merchandiser, Store Manager
The Online Marketing Crash Course: Traffic, Leads, & Clients ($197): This 30 day crash course promises to take you step by step through the marketing process and leave you with a killer strategy by the end of the month. Geek-speak fluency not required.
What are the pros and cons of analysing social media data in real time? Learn how to use Tableau to analyse data, identify trends and patterns and explore how social media have been used in times of crisis and during political campaigns.
Digital marketing skills are critical not only to those actually working in the field but also to entrepreneurs. Even if you’re past your very early startup days and have a marketing team, the most successful founders have a working knowledge of each aspect of the business and can provide knowledgeable oversight of digital marketing campaigns.
HubSpot’s Inbound Marketing Certification is full of super actionable, hands-on learning material that allows marketers to take their general inbound marketing know-how to the next level. The certification consists of 12 different classes and more than 4.5 hours of learning material in both video and text format.
EIML Paris offers a five-year higher education program from Bachelor to Master’s level specialized in Luxury Marketing. Created in collaboration with the major economic players in the luxury sector, the program provided at EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors: – Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator, etc. – Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager, etc. – Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media planner, etc…. [-]
Kickstart an exciting, dynamic career with our introductory digital marketing online course. Strengthen your skillset and progress along a digital marketing career path with our cornerstone certification.
Our Business Analysis course is the most successful starting point for hundreds of Business Analysts each year. Business analysis is a specialist discipline that enables organisations to make favourable investment decisions concerning potential business changes. [+]
Have you ever wondered how all of those great bloggers get writing gigs for brands online? This course provides the framework for starting a successful freelance career if that’s something you’d be interested in. Taught by Brian Maehl of Contently, “Writing for Brands” is an actionable, 30-minutes writing course that breaks down the process into simple steps.
This course begins with basic descriptive statistics and progresses to regression analysis. You’ll learn course concepts in the context of performing A/B testing on a website, using sampling to check warehouse inventory, predicting home video sales based on box office performance, and forecasting staffing needs for a hotel front desk. Throughout the course, you will receive clear guidance on how to implement analytical techniques in Excel. No matter your job function or career aspirations, this course will demystify data analysis and equip you with concrete skills to apply in your work or further studies…. [-]
Aimed primarily at an audience of beginners, the program does a good job of introducing novice digital marketers to the world of online marketing. But the course’s open availability, lack of mentored guidance and access to expert instructors make completing the specialization challenging for self-learners. Unlike some of the other courses on this list, Coursera’s offering does not include on-demand support for premium customers.
Our online business programs are designed to help you earn your degree on pace with your busy schedule. You take one course at a time, helping you absorb the material, in the place most convenient for you. You’ll also have the benefit of tailoring your degree to fit your needs, transferring applicable prior college credits or having your relevant work experience evaluated for potential credit.
The Big Data Hadoop and Spark Developer course has been designed to impart an in-depth knowledge of Big Data processing using Hadoop and Spark. The course is packed with real-life projects and case studies to be executed in the CloudLab. [+]
The evolution of digital in the last 6 years has completely changed the way that people communicate, learn, and consume products. More than ever, brands have the ability to reach out to more customers and actually listen to them in order to tailor their messaging, brand, and product strategies.
“This is a great program for developing marketing tools for your career. The coursework was very thorough, and the class discussions always helped see things through a different point of view – this helps in many ways. I recommend this program to anyone in business, or anyone looking to start a business. It will help navigate you around the pitfalls so many people fall into when starting up their own venture. ”
In this 35-minute class designers Ellen Lupton and Jennifer Cole Phillips walk students through what it takes to create great designs. Including, the 5 important and fundamental aspects of design and how you can apply those to every one of your projects moving forward.
Alicia Morga, Digital Marketing instructor at GA San Francisco, says, “Content marketing encompasses the creation, editing, and distribution of content to help a specific target customer along in their journey toward a business. It’s marketing that simply looks like content. And that’s why it’s a secret weapon every marketer must have. Content marketing can look like a blog with tips, content hubs with engaging and useful content, white papers, podcasts, videos, and more.
The University of Toronto offers a certificate program in Digital Marketing Management. The program consists of three main courses: Foundations of Digital Marketing Management, Search Engine Marketing, Social Media Strategy, which you have up to two years to complete. The program covers the foundations of the field as well as the specialist disciplines of search engine marketing and social media marketing, preparing both new students and seasoned professionals for new evolutions and demands in the industry. While there is a fewer number of core content covered than many on this list, it is more focused and specialized in the content covered–mainly search engine, and social media strategies.
This course provides a clear overview of the digital marketing world. Discover how players such as ad networks, demand-side platforms and data management platforms interact with advertisers, agencies and publishers. Then learn how to use time-proven frameworks to assess your customers’ needs and identify your primary marketing objectives. Once you’ve put that all together, you’ll learn how to evaluate the performance of digital marketing campaigns.
Are you interested in deepening your knowledge of graphic design or how graphic design can be applied in the real world? The class “Graphic Design 101” is specifically for developers who may know a little about graphic design, but would like to learn more.
If you like to browse, sort and find your own path in your spare time, Lynda.com’s smorgasbord of Marketing Training + Tutorials might be right for what gadgets go with google home This isn’t a structured course and doesn’t result in a certification, but at just $24.99 per month, its price point makes it a good choice for beginners testing the waters (you’ll pay more to access downloadable assets).
Facebook advertising at its very best. Learn advanced methodologies of running facebook ads. Don’t stay stuck with basic knowledge on the subject. Don’t waste any money on campaigns that aren’t working, don’t run unnecessary campaigns and learn to optimise your ad sets and ad campaigns.
Target Internet has a brilliant way of breaking down the complex – demystifying rapidly changing tools and trends. Target Internet’s level of customer service is exceptional, constantly in touch, incredibly responsive, listen to their customers. Veronica Tucker, Global Learning & Talent Manager