If you like to browse, sort and find your own path in your spare time, Lynda.com’s smorgasbord of Marketing Training + Tutorials might be right for you. This isn’t a structured course and doesn’t result in a certification, but at just $24.99 per month, its price point makes it a good choice for beginners testing the waters (you’ll pay more to access downloadable assets).
When we look at where to focus our free blog content at Smart Insights, our main aim or filter we use is that the content must help digital marketers plan, manage and optimize their business results or improve their digital skills. This is also what our member content, in our guides focuses on too – starting with digital strategies and planning templates then more specialized marketing tactics like email marketing, social media, SEO, video and many more digital skills.
This podcast from the Open University is delivered by Ben Harrex of Final Cut post production studios, and gives you a good idea how important editing your video is to how the final product looks – important to bear in mind for your video marketing. He makes a lot of good points, but it is not always the most actionable advice. On the plus side though, the podcast format means you can listen on the bus, or when out for a run, so no time wasted!
Video is becoming a preferred content medium and so it is important to have a well-defined video content strategy. This certification from You Tube, across 29 modules, incorporates channel growth best practices, platform strategies, and channel development techniques to help find success on YouTube and beyond. Do check out the eligibility and the relevant certification track to make the most out of this course.
This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the… more
This free social media marketing course from Quintly covers the basic principles of social media analytics both for beginners and for marketers who want to refresh their knowledge. It aims to help anybody involved in social media analytics, no matter whether you are working for a brand, an agency or in the media.
Our fully online program focuses on the business side of brewing and is ideal for home brewers looking to reach larger audiences, as well as industry professionals who want to advance their careers. While brewing is emphasized, distillery and cidery business models are also included.
Knowing where your organization is currently ‘at’ in terms of digital marketing and discovering the next steps to improve this can be really helpful to businesses no matter how basic or advanced their current use of digital marketing. Our free interactive benchmarking tool will do just that. You have to be a member to access it, but basic (free) members can still use it once to see where they rate and how they can improve. Expert members can use it as often as they like.
Campus Part time 10 weeks March 2018 USA Kips Bay Atlanta Austin Boston Chicago Dallas Denver Los Angeles Santa Monica Irvine Manhattanville Providence San Francisco San Jose Seattle Washington DC Arlington United Kingdom London Hong Kong Singapore Australia Brisbane Melbourne Sydney USA Online + 25 more
Course Requirements Education – Undergraduate degree or equivalent Higher Education qualification, or relevant work experience English language – Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only) … [-]
May be the free online marketing courses we’ve mentioned above aren’t for you. Too dry and dull? Too long? Well there’s plenty of other ways to stay up-to-date on the latest and greatest marketing practices.
Level 1 Internet Marketing Course Explore the basics of effective internet marketing with this exclusive course from Oxford Home Study College! Learn how to make strategic digital marketing work harder for your own business, or pursue a rewarding career as a web marketing specialist. Whatever…
The University of St. Thomas offers a Digital Marketing Certificate, composed of three programs: Internet Marketing Essentials, Digital Advertising Solutions, and Marketing Data Analysis: Design, Dissect, Decide. Each section is taught by a rockstar instructors specializing in that subject matter, who have established their rapport through real success in their relative corners of the industry. Students in the program will also be able to interact with their instructors in real-time through virtual classroom interfaces.
Selling and Pricing Strategy – Discover factors affecting pricing strategies and objectives, and learn steps in the selling process. Lessons also explain such terms as pricing cost, price selection and price elasticity.
LSBF Executive Education’s four-day short courses in marketing are designed to provide you with specific industry knowledge. You can choose between Digital Marketing and Social Media or Strategic Brand Management. Upon course completion you will be able to apply what you’ve learned to your current workplace, alternatively you will use the knowledge you have gained to boost your CV. LSBF Executive Education is accredited by the British Accreditation Council (BAC) and its courses are CPD accredited, therefore you will earn CPD points upon course completion.
The evolution of digital in the last 6 years has completely changed the way that people communicate, learn, and consume products. More than ever, brands have the ability to reach out to more customers and actually listen to them in order to tailor their messaging, brand, and product strategies.
This marketing course will set you up with a full understanding of how to properly approach data analytics in marketing and how to make informed decisions based on your finding. In short, you’ll be a data wizard!
Copyright Clarity. Discusses myths and misinformation about copyright law and fair use. Definitely useful for learning when you need to ask permission to borrow content, how to use Creative Commons licensing responsibly, etc.
Constant Contact’s Social Media Quickstarter emphasizes opportunities to integrate email with social media marketing, to maximize the impact of both channels. In a series of step-by-step lessons, learners can study digital marketing tactics for Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube, blogging, and online listings and reviews sites. The way the man gadgets for the home are structured makes them perfect for beginner-level marketers, with components such as glossaries and how-to guides, combined with practical examples of the lessons at hand in action.
“What Is Social?” is a massive open online course (MOOC) for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social media strategy using effective, proven methodologies. In short, it’s a really awesome, action-based intro to social media.
Could your words use some work? Maybe you have great content but don’t know how to best get it in front of your audience. Maybe you’re struggling with how to build replicable processes for creating impactful content. Or maybe you just want to get the most out of every piece of content you create. This course has you covered.