“Branding isn’t a science; it’s an art that requires both a wide collection of tools and a discerning perspective to effectively steer. At General Assembly, in our part-time Digital Marketing course and full-time User Experience Design Immersive program, we explore these nuances using case studies and skills like user research, competitive analysis, and visual design. We believe in a holistic approach to our work, inviting students to collaborate with seasoned designers and marketers to better understand their role in the success of their clients. We look at the stumbling blocks other companies have faced in order to better avoid them, as well as the successes that fuel the kind of work we love to do.”
What makes something go viral? Jonah Berger, Associate Professor of Marketing at University of Pennsylvania’s The Wharton School, knows how to “make ideas stick,” and wants to teach you these principles to maximize the power of your ideas, brands, and products.
On the topic of Google, Google Digital Garage is great for beginners wanting introductory fundamentals of different marketing channels. They offer free online starter courses on search, social media, mobile etc. and many more in their library of topics. These are only a starting point and more advanced training will be needed to specialize in any marketing channel.
The course starts out with a great foundation in theory, training you on the philosophies behind efficiency, productivity, and “speeding up.” Armed with these theories and strategies, the course then dives into more nuts-and-bolts recommendations on how to speed up some of the most time-intensive activities we each do every day.
Google is another company you’ve probably heard of before, and its digital marketing course offers a ton of valuable information if you plan to advertise and rank on the search engine. You can even take a Google AdWords certification at the end of the process that helps you beef up your resume (and your Google+ profile).
In this online course, social media analytics and competitor benchmarking tool Quintly shows you how to track and measure your performance on Facebook, Twitter, YouTube, Google+, LinkedIn, and Instagram.
As our economy changes, marketing professionals must adapt quickly to keep up. Businesses and individuals have new competition – but they also have access to new tools and markets that make sales an exciting area of exploration.
Alicia Morga, Digital Marketing instructor at GA San Francisco, says, “Content marketing encompasses the creation, editing, and distribution of content to help a specific target customer along in their journey toward a business. It’s marketing that simply looks like content. And that’s why it’s a secret weapon every marketer must have. Content marketing can look like a blog with tips, content hubs with engaging and useful content, white papers, podcasts, videos, and more.
Take your career in a new direction. Earning your business degree online or on campus will help you stay relevant in the ever-changing business world. For more information, fill out the request for information form and we’ll put you in touch with an enrollment representative promptly.
ICI’s business management module will help you hone the skills you will need for small business or large business department management. It was developed by professionals with extensive experience in the business industry, discussing a wide range of topics that will help you build a strong…
Also offered through The Open University, Innovation, Markets and Industrial Change is designed to help students examine the role of innovation in the development of industries and consider how production costs can change as sales increase or new technology is introduced. Students who complete the course’s six units will also understand the relationship between consumer demand for a product and its price, as well as how output and production costs can affect industry structure.
Learn how to hold others accountable so you can both succeed in your goals. Conscious Business author Fred Kofman shows how to set up commitments and make clear requests, to maximize team accountability.
Available face-to-face or online – enquire for more information. top rated home gadgets IDM Award in Digital Marketing is designed to provide you with the most comprehensive entry-level introduction to the fastest growing marketing channel. If you want insights into the core principles that define the concepts…
Whether you work in-house or agency-side – or are looking for new ideas to market your own business – these marketing courses will help. Developed by marketing experts from top universities and professional organisations, they will enable you to:
What students learn Define Google AdWords and pay per click Describe conversions from clickthroughs Decide whether they will write your own ads or enlist help What’s included Understanding AdWords lingo Creating groups Designing your ads Looking at success [-]
Experience the essential elements of building a digital marketing strategy plan. Understand and serve your ideal customers, set objectives, develop content strategy plus leverage modern marketing management models.
“What Is Social?” is a massive open online course (MOOC) for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social media strategy using effective, proven methodologies. In short, it’s a really awesome, action-based intro to social media.
Structured as a 4-week class, you’ll start with the basics of businesses writing, including why it’s important, and move to more advanced topics such as preparing business documents and translating ideas to more informal channels such as social media. In short, helping to to become a business copy whiz!
Most people just consume and share other’s people content but when you start making your own content you can build your own media platform. This allows you to develop a distinctive personal brand around your areas of expertise and become a recognized thought leader in your field.
The Small Business Administration has one of the best selections of business courses on the web. Topics include everything from starting a business and business management to government contracting and international trade. Most courses take only 30 minutes to complete.
At this point, you probably already know what Facebook is and what it does. What you might not know? It has a training and certification program. Facebook Blueprint offers self-paced and live e-learning courses for marketers seeking to grow their organizations using Facebook. Blueprint offers classes in different languages on how to use Facebook and Instagram — here’s a peek at the course catalog.
5 Reasons to consider a life as a T-Shaped Marketer There has been much talk within digital marketing of the necessity for Marketers to broaden their skill-sets and to embrace and learn the wide range of digital channels (40 in …..
These are awesome Brian! I’ll be adding a few of them to my digital marketing resource guide http://www.themissionmarketer.com/digital-marketing-resources/ . I have a ton of Buffer resources on there, always great content from you guys!
If you’ve considered studying business, but can’t seem to carve out the time for such an undertaking, consider Alison’s free, online business courses. These online business classes include a diploma-level certificate in Business Management and Entrepreneurship, another in Business and Legal Studies and one in E-Business.
Direct Marketing Communication features a thorough study of fundamental concepts and principles related to direct and interactive marketing communication. Topics in this course include direct mail design, digital media, advertising, and telemarketing scripts.
Marketing studies are in demand worldwide. Students require flexible and convenient schedules for classes teaching best practices and current techniques. Universities, colleges and vocational institutions offer courses online and on campus, enabling students to attain academic goals. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.
Could your words use some work? Maybe you have great content but don’t know how to best get it in front of your audience. Maybe you’re struggling with how to build replicable processes for creating impactful content. Or maybe you just want to get the most out of every piece of content you create. This course has you covered.
“As part of General Assembly’s part-time Digital Marketing course, on campus or online, we look at emerging trends in social media marketing, including the market positioning, user base, and user profiles of various social media platforms. We also explore the pros and cons of collaboration with social media creators on content marketing and affiliate marketing. Students also learn about the various targeting capabilities and advertising formats offered by each platform, and have a chance to create sample social media campaigns for selected companies or a company of their choice.”
PPC University is a fully free online learning resource created by WordStream, to help build your PPC and digital marketing skills. The format is presented in three streams of learning plans which offer lessons for beginning to advanced users, with additional modules for social advertising.