How to Create Advocates with Loyalty is a podcast that looks at customer loyalty and branding issues. The talk discusses important issues such as the Socially, Environmentally and Ethically Responsible (SEER) model, implementing core values, maintaining loyalty and making emotional connections.
The Masters Program comes with an expert-curated learning path, which is a step-by-step plan to gain the skill set of a digital marketer capable of managing the digital marketing initiatives of their organization.
Marketing professionals rely on clearly defined goals to determine the course of action when placing a product in the market. Leveraging research to learn more about your target audience is the main subject of this third online course in the Marketing Strategy certificate program. In this course you will learn how to be an intelligent consumer of information when it comes to marketing research and analysis, so you can become a more effective decision maker. You will first look at marketing research, including the purpose and goals of research, how to balance the ideal with reality in doing research, and how to apply the six stages of research to a marketing situation.
This Business Writing Course is a part of the Effective Communication – Writing, Design, and Presentation Specialization offered by Coursera in partnership with University of Colorado at Boulder. Writing well is one of the most important skills you can learn for success in the business world.
Digital marketing skills are critical not only to those actually working in the field but also to entrepreneurs. Even if you’re past your very early startup days and have a marketing team, the most successful founders have a working knowledge of each aspect of the business and can provide knowledgeable oversight of digital marketing campaigns.
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Jessica Stillman is a freelance writer based in Cyprus with interests in unconventional career paths, generational differences, and the future of work. She has blogged for CBS MoneyWatch, GigaOM, and Brazen Careerist.
Level 3 Social Media Marketing Course Looking to capitalize on the world’s single most powerful and influential marketing platform? This exclusive Level 3 Social Media Marketing Course from Brentwood Open Learning College will show you how to make it happen! As the world becomes increasingly…
credits.Learners are required to complete 6 modules to achieve the 60 credits required togain the Level 3 Diploma in Business Management. Learners will be expected toattend lectures and workshops that will introduce the subject matter. Formativeassessments (weighted at 0%) may be used in lectures…
It’s a free 14 day email course that focuses on actionable “hacks” you can use to automate, scale, and improve your marketing efforts. Including Viral Referral Campaigns, Optimizing Landing Pages, Twitter Automation, SQL queries and more. No coding knowledge required.
This digital storytelling course from the University of Mary Washington attempts to re-imagine how storytelling can be taught in the digital age. Based on a course taught at the University, the online version called Open DS106 is freely available online.
Free online marketing courses employ media such as videos, audio podcasts, assignments, lecture notes, Web content and quizzes that allow students to learn the material at their own pace. Online students should note that free marketing courses do not generally result in academic credit.
This Global Strategy II – Doing Business in The Global Economy Course is a part of the Global Challenges in Business Specialization offered by Coursera in partnership with University of Illinois at Urbana Champaign.
Thank you, it is a very good list. I can see many of the resources that are available. MNU is a new startup that offers online education for marketers but also the tools many of the tools needed for digital marketing. May be beneficial for some readers to be aware of also.
The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. [+]
The Business of Social Course is a part of the Social Media Marketing Specialization offered by Coursera in partnership with Northwestern University. In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them.
Explore online marketing strategy with the experts. Learn how to create a marketing plan and use social media like LinkedIn and Twitter to market your business online. Discover best practices for search engine optimization (SEO) to drive sales leads and increase customer engagement.
General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.
Great Article on free online marketing course. I have done a lot of research online and found great resources and tools for Online home gadgets for the elderly and how to promote your business using social media, PPC advertising and more. Follow the experts and take advice from successful businesses and follow their lead.
Sales – Cold-calling techniques, closing strategies and negotiation fundamentals are all obvious benefits for sales professionals, but business operatives in any segment of the industry can make use of the cross-platform skills learned in online sales training courses.
Drawing on the latest research and insights, the Evaluation course offers a suite of subjects that will provide students with extensive knowledge and skills of evaluation theory and practice that can be applied to work settings. The subjects familiarise students with theories underlying policy and program development, ethical practice, key concepts and approaches to evaluation and the various roles of an evaluator. Undertaking single subjects allow you the opportunity to study according to your interest and expertise and specialize in the area(s) of your choice. Students taking the course from overseas are not required to have an international student visa. Find Out More
Business communication – Business writing, public speaking, negotiation and effective communication across multiple media combine to form one of the most underrated skillsets in the business world, and online business communication courses can give you valuable training in these areas.