This course is also a part of a Online Marketing Challenge from Google. Students that plan to take the Online Marketing Challenge are encouraged to complete the Digital Marketing Course first. Marketers looking to learn everything there is to know about Google (and advertising), this is a great place to start!
Google Online Marketing Challenge. Is there a better source to learn about online marketing than the big G itself? Google’s Digital Marketing Course is packed with video tutorials on everything from SEM, AdWords, social networks, video networks, mobile strategy, and more.
As our economy changes, marketing professionals must adapt quickly to keep up. Businesses and individuals have new competition – but they also have access to new tools and markets that make sales an exciting area of exploration.
Real-time access to data in digital marketing is a key differentiator from traditional methods, which rely on post-campaign data to determine success. In order to maximize a marketing campaign’s effectiveness and prove its success, it’s vital to pay close attention to marketing analytics. Learning to navigate tools and techniques that measure, manage, and analyze campaigns gives you more control over a campaign’s return on investment (ROI) across all its channels.
While there are many job opportunities for people interested in marketing, only those with exemplary marketing skills can truly enjoy a rewarding and lucrative career. Learn these skills fast and conveniently with ICI. [+]
Experience the essential elements of building a digital marketing strategy plan. Understand and serve your ideal customers, set objectives, develop content strategy plus leverage modern marketing management models.
Accounting – Accurate records of transactions and properly composed balance sheets are two of the pillars of sound financial practice, and online accounting courses can ensure that you understand the fundamentals.
Online business courses can also help a student keep on top of trends and technologies relevant to their industry without requiring enrollment in a full-fledged degree program. The ability to take a series of one-off courses as time permits can be an effective way to “skill up” for business professionals like these, whose time on the job is often non-negotiable:
The Digital Marketing course takes a holistic view of digital marketing, whilst really focusing on the more quantitative and data-driven aspects of contemporary marketing. You’ll be pushed to gain a clear understanding of a business’ goals and brand voice in order to launch a truly effective marketing campaign. Students will learn how to utilize analytics in order to make data-driven decisions ranging from audience segmentation and targeting, to what content resonates best with users.
Life is essentially one long series of decisions, and this course from the University of Groningen via FutureLearn promises to help you make better ones, particularly in a fast-paced world that doesn’t always making choosing correctly http://www.snjtoday.com/story/37622080/news Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) p… more
MIT OpenCourseWare might be the next best thing to getting an MIT education for free. Through these free online publication, students can find bachelor-level and master-level courses business courses offered by MIT’s Sloan School of Management
What students learn Prepare reports and proposals that inform, persuade, and provide information. What’s included The stages of report writing (investigating, planning, writing, and revising) Persuasion, designing a message, and tough questions Giving credit [-]
A successful business starts with a clear vision and a thorough understanding of the opportunities available to turn that vision into a reality. Whether you have an idea for a future venture or you already have a side-line business whilst studying, this course will help you consider your vision and explore the opportunities available. [+]
credits.Learners are required to complete 6 modules to achieve the 60 credits required togain the Level 3 Diploma in Business Management. Learners will be expected toattend lectures and workshops that will introduce the subject matter. Formativeassessments (weighted at 0%) may be used in lectures…
Today, there is no way to learn everything you need to know about marketing in the classroom. Marketing of all shapes and sizes is transforming so quickly that it is hard for even those in the industry to keep up. Check out this post – The T Shaped B2B Marketer: The Importance of Being Deep and Wide to see just how many skills it takes to do marketing today. So what’s the answer? How do you make sure that you are competent in today’s marketing concepts and practices? Online courses are an excellent way to do this, especially when they are free.
Learn to customize filters, tags, segments, and even the data that flows into Google Analytics, to generate better reports about your web traffic and make more intelligent decisions about where to focus your marketing efforts.
Podcasts are fantastic because they are so mobile, multi-tasking friendly. You can listen to podcasts while riding your bike to work, eating your lunch, or, if you’re discreet enough, during your staff meeting (although we don’t advocate trying it).
The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target … more
Marketing Philosophies and Ethics – Get an introduction to marketing terminology and the types of market orientation. Lessons also explore cause-related marketing and the social responsibility of corporations.
This Business Writing Course is a part of the Effective Communication – Writing, Design, and Presentation Specialization offered by Coursera in partnership with University of Colorado at Boulder. Writing well is one of the most important skills you can learn for success in the business world.
When you finish this course you will have achieved a great number of skills such as entering information, ordering, manipulating, performing calculations of various kinds (mathematical, trigonometric, statistical, financial, engineering, probabilistic), drawing conclusions, working with dates and hours, Print reports and many more. [+]
Expand your sales expertise with free, online courses from Alison. Training courses like Discovering and Meeting Market Needs and Understanding Your Customers to Drive Sales, taught by high–level leaders with prominent companies, will give you the necessary understanding of the theory behind sales excellence.
You’ve drafted the most incredible email, and are ready to hit send on that puppy. But wait: have you thought about your list? How to segment it? What your CTA is? Where your readers will go? If they’ll even open the thing? Hubspot’s free course will help you master lifecycles, segmentation, content, deliverability, and much more within email marketing.
Some of the most popular modules from the Google Analytics Academy include Digital Analytics Fundamentals and Google Analytics Platform Principles. Both of those courses will give you a solid foundation of how to implement data into your strategy and how you can use the platform to best inform your decisions moving forward.
I think what these are best for is so that you can apply a lot of the principles in real life. Your next employer may be looking for the specific projects you’ve worked on and these courses will help you demonstrate that on a wide scale.
Level 3 Business Management Course Breathe new life into your CV and long-term career prospects with this exclusive Business Management Course. Explore the contemporary business management profession in-depth and take one important step closer to realising your full potential. Backed…