Real-time access to data in digital marketing is a key differentiator from traditional methods, which rely on post-campaign data to determine success. In order to maximize a marketing campaign’s effectiveness and prove its success, it’s vital to pay close attention to marketing analytics. Learning to navigate tools and techniques that measure, manage, and analyze campaigns gives you more control over a campaign’s return on investment (ROI) across all its channels.
We are proud to introduce our brand new Skillshare class on social media advertising! This is a follow-up to our first Skillshare class (above) and will cover everything marketers and businesses need to know about succeeding with social media ads.
This course is the fourth online course in eCornell’s Marketing Strategy certificate program, and is based on the Samuel Curtis Johnson Graduate School of Management at Cornell University MBA marketing content.
**This is an Endorsed Diploma in Business Management Level 4 ** students will receive an *Endorsed Certificate* from *(Ofqual)* recognize awarding organisation. ILC’s Level 4 Diploma in Business Management is the best way for achieving the theoretical as well as practical knowledge and skills…
Course Requirements Education – Undergraduate degree or equivalent Higher Education qualification, or relevant work experience English language – Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only) … [-]
When William Mullan started working at Raaka Chocolate — a small bean-to-bar operation in Brooklyn, New York — he was a jack of all trades tasked with telling the brand’s story through factory tours and creating marketing materials like press kits and promotional videos. Through GA’s part-time Digital Marketing course in New York, he learned to formally leverage social media, content strategy, and more to truly excel at his job.
PS: I disliked how paid courses are set up in Coursera–I’m a bright person with excellent reading comprehension, but others in the class were scoring very low, yet giving positive reviews in the comments… and so a lot of people were failing the classes when they should be getting a B average. And people were scoring others really low and giving them ridiculous feedback that proved they didn’t understand the material themselves. No thanks on the ignorant masses making sure I don’t pass a class I’m paying for… good idea on paper, but between the complicated scoring set-up and the propensity for others to want to feel superior (even based on gender, ethnicity, etc.) it simply did not work well.
“The marketing course was highly “real world” in its approach, and the content was immediately applicable to my daily work. The program exceeded my expectations for both content and delivery (access to faculty was excellent). ”
Two Generations of Entrepreneurship offers online students a generational look at entrepreneurship. The lecturers for this online podcast go over common topics for entrepreneurs through the lens of real company experiences.
This 12-week online course is designed for participants who wish to increase their knowledge and develop their professional skills in the fundamentals of marketing, marketing management, sales techniques and sales management. [+]
“In General Assembly’s part-time Digital Marketing course, on campus or online, students learn performance marketing by creating, distributing and optimizing their own digital marketing campaigns. These campaigns are served on platforms such as Google AdWords, Facebook, Instagram, MailChimp, and LinkedIn. Additionally, we supply training in data and industry benchmarks for students to practice the budgeting and optimization process before launching their real-world campaigns.”
Drawing on the latest research and insights, the Evaluation course offers a suite of subjects that will provide students with extensive knowledge and skills of evaluation theory and practice that can be applied to work settings. The subjects familiarise students with theories underlying policy and program development, ethical practice, key concepts and approaches to evaluation and the various roles of an evaluator. Undertaking single subjects allow you the opportunity to study according to your interest and expertise and specialize in the area(s) of your choice. Students taking the course from overseas are not required to have an international student visa. Find Out More
Knowing where your organization is currently ‘at’ in terms of digital marketing and discovering the next steps to improve this can be really helpful to businesses no matter how basic or advanced their current use of digital marketing. Our free interactive benchmarking tool will do just that. You have to be a member to access it, but basic (free) members can still use it once to see where they rate and how they can improve. Expert members can use it as often as they like.
The University of San Diego Strategic Online Marketing certificate can be completed in just 8 months and requires only one course per week, which only requires about 3 hours of your time. The certificate is designed to help professionals and small to medium-sized businesses expand and increase the impact of their online presence. The program’s curriculum emphasizes small class sizes so that the learning environment is highly home muscle gadgets bullworker iron horse history powerflax between students and with instructors. And with 6/7 core content areas covered, students can expect a comprehensive education in digital marketing.
The tagline for this social media class is “picking up clients with social media in 48 hours or less.” Which points to the fact that this instructor dives into intermediate social media strategies. Moving beyond more beginner tactics like setting up social media accounts and basic posting strategies, this class assumes that you already know those things and provides details on how to best use the channels that you’re already familiar with.
Business Administration Videos are uploaded to the school’s YouTube page often. Videos are presented by leading business experts such and cover topics like leadership, investment strategies and behavioral economics.
Free online marketing courses employ media such as videos, audio podcasts, assignments, lecture notes, Web content and quizzes that allow students to learn the material at their own pace. Online students should note that free marketing courses do not generally result in academic credit.
Our Business Analysis course is the most successful starting point for hundreds of Business Analysts each year. Business analysis is a specialist discipline that enables organisations to make favourable investment decisions concerning potential business changes.
Structured as a 4-week class, you’ll start with the basics of businesses writing, including why it’s important, and move to more advanced topics such as preparing business documents and translating ideas to more informal channels such as social media. In short, helping to to become a business copy whiz!
Note: This course assumes that you have completed the previous courses in this series, or alternatively, are familiar with the primary paid and owned digital media channels and are acquainted with “customer funnel” and “customer journey” marketing models.
Constant Contact’s Social Media Quickstarter is a great place to start learning about social media marketing. It covers Linkedin, Twitter, Facebook, Youtube, Google+, Pinterest, Instagram, blogging, and online listings and reviews.
Offered in 86 modules, this course covers best practices for campaign planning and optimization using Facebook’s family of apps and services including Instagram. Note that while all the courses can be accessed for free, you need to pay and schedule an exam if you want to get an officially recognized certificate from Facebook.
Another course focusing on hard career skills, this time from the University of Minnesota via Coursera. It sounds ideal for entrepreneurs looking to level up their recruiting and retention efforts. “This course provides a foundation for developing your own approach to skillfully managing employees by illustrating alternative human resource management (HRM) strategies, introducing the importance of the legal context, and thinking about what motivates employees,” the course description explains.
“I never knew an online course could be so hands-on. Creating digital ads, writing a blog and seeing how a SEM bid process on keywords actually looks are just a few examples of how this course has provided value to my career.”
In brief, this course will teach you how to create a social media strategy to build your business and online marketing campaign. Candidates will be provided with the tools required to build a network and run social media campaigns on Facebook, Twitter, YouTube and other various other platforms…. [-]
The Expert Pass is available in two subscription plans, with the monthly plan priced at $299 and the yearly plan at $999. With downloadable workbooks, webinars and access to an active forum frequented by industry experts, the price of $299 per month is a bargain.
The University of St. Thomas was founded is a private, Catholic, liberal arts, archdiocesan university founded in 1885 and located in Minneapolis, Minnesota . Originally founded as a Catholic seminary, the University is named after the medieval theologian philosopher, Thomas Aquinas, who was the patron saint of students in the Roman Catholic Church. With over 10,000 currently in enrollment it is also Minnesota’s largest non-profit university. Today, The University of St. Thomas remains true to its Catholic and philosophical roots; with a motto of “All for the Common Good,” it maintains heavy focus on community service and education as platform for social flourishing.
EdX is an online learning platform trusted by over 12 million users offering the Supply Chain Technology and Systems Certificate in collaboration with Massachusetts Institute of Technology -MITx. Learn how technology is used in supply chain systems from fundamental concepts to innovative applications – part of the MITx Supply Chain Management MicroMasters Credential.
While at face-value free education may sound too good to be true, there is one catch: it requires tremendous self-motivation and dedication. There are no penalties for lagging behind in these courses and no rewards for excelling at them. And while many free digital marketing education resources may exist they are certainly not organized or all located into one place as a degree or certificate’s curriculum would be. Those pursuing free online education will be tasked with not only hunting down the necessary learning materials but also with learning it–truly learning it–without the help of class discussions, tests, or quizzes or other forms of reinforcement offered by traditional learning programs. Moreover, free course instructors may not be available to answer questions or clarify content like a degree or certificate course instructor would.
Another MOOC resource site, Canvas offers free online courses on a range of topics. While currently there are no courses that deal explicitly with online marketing, check back to see new offerings. Some courses that may interest online marketers include: