A more nuts and bolts offering from University of Illinois at Urbana-Champaign. More than 150,000 learners have taken this course, making it one of Coursera’s most popular of all time. It “examines how digital tools, such as the internet, smartphones, and 3-D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.”
We agree with the Co-founder of Moz Rand Fishkin that modern marketers and particularly hands-on Content Marketers need to be ‘T-shaped’, that is they should specialize in one area but also have a good understanding and basic skills across the many different areas of digital marketing today.
In this short class, Nicole Farb shows how you can create your own video in a scrappy, easy, and high-quality way and how she has seen huge success with it in the past. Perfect for marketers and social media managers just getting started with video.
DePaul University’s Integrated Marketing Communications Certificate Program requires five standard courses and one elective out of twelve options that are designed to help students specialize in their chosen interest. These courses can be completed entirely online or on campus, depending on the student’s desired learning strategies. This certificate is the most affordable on this list, and while it only covers 4 of the 7 core content areas, this is an intentional focus on communication strategies, such as aligning your advertising, promotion and direct and digital marketing according to employer’s needs
Getting a business education doesn’t have to be expensive. An increasing number of colleges, universities and even nonprofit organizations offer free business courses online. Find out how you can sign up for these courses and what you can get from them.
Thank you Megan for a great list of course. Surely I’ll choose one and took class eventually. Online world is very competitive and we need to become intelligent for us to learn new things. Taking up an online marketing training course is good idea to be on top.
You can’t improve what you don’t measure so this course will teach you a useful set of analytical skills that will improve your social media campaigns and help you identify the content that is most helpful for growing your online audience.
Search is critical for reaching potential customers, but sometimes SEO isn’t enough to get to the top. Search engine marketing (SEM) focuses on increasing a website’s search-engine ranking by bidding on target keywords. A smart SEM strategy can target searchers who are most likely to convert with ads that appear at the top of a results page and boost brand visibility and conversion rates.
The importance of social media marketing for businesses and organisations is no longer questioned. It has become a worldwide trend which helps businesses and organisations connect with their customers online.
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
Udemy is another online learning platform that focuses specifically on courses related to skill building for working professionals. One thing to note about Udemy: The classes we’ve highlighted are free, but it offers a myriad of other paid options for as little as $10, in some cases. If you have a good experience with a free course, it could be worth a small investment to deepen your skills, too.
Coursework in this on-campus and online management degree program shows you the tools you may need to enhance your knowledge and apply it in your organization. You can earn up to 90 credits based on your previous experience in business or prior college credit.
The Canadian Marketing Association has established an industry designation for marketing professionals – Certified Marketing Specialist™. To be awarded this designation, marketers need to successfully complete a total of four CMA Marketing Certificate courses and one compulsory Marketing Math course and exam.
The Big Data Hadoop and Spark Developer course has been designed to impart an in-depth knowledge of Big Data processing using Hadoop and Spark. The course is packed with real-life projects and case studies to be executed in the CloudLab. [+]
What makes this course is that Neil Patel presents the information in very easy-to-learn and snackable ways. The lessons are presented in video format and range anywhere from 3:00 – 12:00 minutes. Each video also comes with a full transcript allowing more visual learners to follow along.
Project management – Capable project managers can be an invaluable resource to a company. Online project management training teaches students how to manage team schedules, estimate project cost and integrate multiple projects into an overarching management strategy.
To set yourself apart on websites like oDesk or UpWork and not get stuck in the low-paying contracts, you need to have a strong personal brand and be able to tell the story of who you are, what you expertise is and why you’re the guy people should work with.
The business of fashion combines creative thinking with analytical skills. Our business lessons include videos directed to retail buyers, merchandisers and marketers. They provide a solid foundation for those wishing to start their own retail, manufacturing or design business, including crucial knowledge about retail math, profit & loss, creating a merchandise plan, branding, licensing and marketing. [+]
This program is accredited through the ACBSP and provides a business foundation for any student looking to progress in leadership within a particular industry. You’ll learn to set and obtain advanced organizational goals by:
Hey Kyle, what course would you recommend for someone like me that’s looking to get into digital marketing but doesn’t have any professional experience yet (do have some experience managing my own channels for my music brand)? Which one would be the most useful for finding that first job?
While at face-value free education may sound too good to be true, there is one catch: it requires tremendous self-motivation and dedication. There are no penalties for lagging behind in these courses and no rewards for excelling at them. And while many free digital marketing education resources may exist they are certainly not organized or all located into one place as a degree or certificate’s curriculum would be. Those pursuing free online education will be tasked with not only hunting down the necessary learning materials but also with learning it–truly learning it–without the help of class discussions, tests, or quizzes or other forms of reinforcement offered by traditional learning programs. Moreover, free course instructors may not be available to answer questions or clarify content like a degree or certificate course instructor would.
A Harvard study confirmed that the U.S. has substantially higher spending on health care, worse population health outcomes, and worse access to care than other wealthy countries; but there’s more to it than that.
All social media managers and marketers start somewhere. This free social best gadgets for a home office class from Constant Contact is a great resource for those who are looking to dive into the world of social media without all of the complications. It offers a step-by-step guide to building a presence on almost every social media platform you can think of.
Ohio Direct Marketing Webinars allow online students to gather expert knowledge on Ohio marketing trends and practices. Audio and video podcasts cover topics such as consumer trends, direct marketing strategies, forming cooperatives, bringing the customer back and responding to growth. Talks are often given by educators, specialists and directors.
The Open University, a U.K. nonprofit organization that offers a plethora of free online courses, also features a variety of courses aimed toward business owners and entrepreneurs. Entrepreneurial Behavior consists of four units and covers such subjects as the economic function of the entrepreneur, entrepreneurial qualities, and entrepreneurial work style. Students who complete the free course will obtain a better understanding of how to transform an innovative idea into an entrepreneurial product.
Have plenty of email subscribers, but few who respond and interact with your product? Taking this one will teach you how to design a list-building funnel to widen your reach as an email or information marketer.
The Chartered Institute of Marketing (CIM) is the world’s largest organisation for professional marketers with a global reputation as a centre of excellence, qualifications are recognised worldwide. The CIM develop their standards based on detailed research and continual feedback from employers…
The University of California Irvine offers several free business courses in English and Spanish through their OpenCourseWare site. Courses are broken down into lessons, and include optional reading lists for students who want to dig deeper into the course subjects.