In this online course, social media analytics and competitor benchmarking tool Quintly shows you how to track and measure your performance on Facebook, Twitter, YouTube, Google+, LinkedIn, and Instagram.
Introduction to Probability and Statistics for Business teaches students about descriptive statistics, probability models, confidence intervals, controlled experiments vs. observational studies, tests of significance, correlation and regression.
Drawing on the latest research and insights, the Evaluation course offers a suite of subjects that will provide students with extensive knowledge and skills of evaluation theory and practice that can be applied to work settings. [+]
Wharton’s Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. The Entrepreneurship Specialization is offered by Coursera in partnership with University of Pennsylvania.
Learn how to figure out which terms your customers actually search and how to create online content that is most likely to rank high in Google search engine page results. For most organizations, search engine optimization presents a greater conversion opportunity that social media outreach.
Develop a data mindset and the analytical skills to interpret and communicate data. Business Analytics is not based on rote memorization of equations or facts but focuses on honing your understanding of key concepts, your managerial judgment, and your ability to apply course concepts to real business problems. [+]
Marketing studies classes are pertinent to business people worldwide. As market effectiveness varies greatly, so does course conent. As a result, institutions and pricing are also vastly different. Contacting the school of interest is the best way to determine the fees that pertain to the course path of choice.
Have a website but not receiving enough relevant traffic? Want to understand the best way to post your ad on Display, Video coolest home theater gadgets Mobile platforms? You are an eCommerce firm and want to leverage search engines for driving traffic to your product? The following 2 courses will help you understand all about Search Engine Advertising:
Whether you’re looking to foster brand awareness, increase website traffic, or drive sales, learn how to craft a simple social media strategy to achieve your goals on Facebook and Twitter. From finding your voice to paid advertising, Brian Peters (Digital Marketing Strategist at Buffer) walks through his process for custom social strategies.
It is said that ‘Content is the King’. If the right content is not in place, the entire Digital marketing strategy will go for a toss. Just like the other Hubspot courses, this Content Marketing certification comprehensively covers various facets of content marketing strategy including the power of storytelling, sourcing of ideas, content creation framework, content repurposing, content promotion and repositioning, and finally analysing and optimizing.
Start-ups are designed to grow quickly, but successful start-ups grow smart. This course is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion. This Entrepreneurship 3 – Growth Strategies course is offered by Coursera in partnership with University of Pennsylvania.