This Business Strategy is part of the Strategic Leadership and Management Specialization offered by Coursera in partnership with University of Illinois at Urbana Champaign. In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage.
In this weekly series, accounting professors Jim and Kay Stice break down essential accounting and finance concepts into bite-sized chunks that are easy to understand. Tune in every Monday for a new tip.
This program is accredited through the ACBSP and provides a business foundation for any student looking to progress in leadership within a particular industry. You’ll learn to set and obtain advanced organizational goals by:
Another course focusing on hard career skills, this time from the University of Minnesota via Coursera. It sounds ideal for entrepreneurs looking to level up their recruiting and retention efforts. “This course provides a foundation for developing your own approach to skillfully managing employees by illustrating alternative human resource management (HRM) strategies, introducing the importance of the legal context, and thinking about what motivates employees,” the course description explains.
The exciting part with this hands-on class is that you not only get to hear about ways to grow your professional persona using social media, but you will actually do it! “What Is Social” is the first in a six-course specialization offered by Northwestern University (a top university in the United States). Once you finish this first course, you can continue on with the next steps of the track: Social Media Marketing: How to Profit in a Digital World. (The first course is free; the full track costs $426.)
Life is essentially one long series of decisions, and this course from the University of Groningen via FutureLearn promises to help you make better ones, particularly in a fast-paced world that doesn’t always making choosing correctly easy.
https://www.mltcreative.com/wp-content/uploads/2015/10/mac-computer-with-light-bulb.jpg 469 704 Luke O’Kelley https://www.mltcreative.com/wp-content/uploads/2013/04/MLT_Creative_logo.png Luke O’Kelley2015-07-09 13:47:132016-07-25 16:14:3820+ Free Online B2B Marketing Certifications and Courses
We’re doing our annual update of our content (best practices, examples, stats, etc.) and training (improved video training style) on May 1st, and we welcome you to come back and check out the updated content!
Access to a comprehensive library of bite size courses covering all aspects of digital marketing from the fundamentals through to more specialist topics. Our courses also explore the latest digital marketing tools and techniques in detail. All courses include a selection of audio, video, interactions and quiz elements, to keep learning engaging.
The course provides detailed examples of monitoring in action, allows you to get an overview of the different social media monitoring tools available for use, and strategies for how you can use what you’ve learned and apply it to your own social media program.
In this first online course of eCornell’s Marketing Strategy certificate program, you will learn about the role marketing plays within an organization, some ethical questions that surround marketing practices, the impact that a strategic approach can have on marketing within your organization, and the components of a well-defined marketing strategy and overall business strategy. In defining how the organization will successfully engage customers, prospects and competitors http://finance.ceoworld.biz/ceoworldbiz/news/read/35871325 the market arena, you will discover how to think strategically about the market you’re in, why you’re in that market, and what you’re trying to accomplish in that market. You’ll also gain a strategic view of your organization’s “brand.”
What topics will you cover? The role and structures of social media conversations Methods for and implications of gathering data Key metrics used for analysing Twitter Methods for identifying trends in social data The theory of social networks Methods for creating and interpreting data visualisations What will you achieve? Access social media data and understand the ethical implications of doing this Apply digital methods to recognise and explain the significance of patterns in social data Create data visualisations and use them to identify features of social networks Draw personally relevant conclusions about social media that apply beyond the course Who is the course for? … [-]
As a relatively young university established in 1965, Simon Fraser University is a public research university located in British Columbia, Canada with campuses in other cities such as Burnaby, Vancouver, and Surrey. Simon Fraser University consistently ranks as one of the top comprehensive universities in Canada taking the number 1 spot in Maclean’s Annual University Rankings 12 times, with many of those being consecutive years. With a rockstar faculty and alumni faculty, who have won 43 fellowships to the Royal Society of Canada, three Rhodes Scholarships and one Pulitzer Prize to date, students can expect the top-tier instructors
This course covers the brand new spec introduced in September 2015 and has been designed to provide students with an understanding of the following: how businesses work; how the world around them affects decision-making within a business; what leads to change and how businesses respond to these issues; and the range of perspectives that can be taken on business activities.
While there are many job opportunities for people interested in marketing, only those with exemplary marketing skills can truly enjoy a rewarding and lucrative career. Learn these skills fast and conveniently with ICI. Our marketing course is developed with industry leaders so you can rest assured that you will learn the most relevant and advanced marketing techniques.
This course does a deep dive into the five steps for better visual communication. These components include creating ideas and applying them to your design, communicating ideas effectively within the design, and having a consistent design look and feel.
Fine-tune your digital marketing strategy with a well-chosen technology stack. Learn about the roles and benefits of each “layer” in the stack—marketing and advertising, digital experience and clickstream measurement, back office functions, and analysis—and the technology that will help you drive engagement, measure results, increase sales, and improve customer relationships.