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B2B companies, products, and services often require a slightly different approach to content marketing. Customer sales cycles are more drawn out and require various, targeted content types to help assist decision-makers to the next stage.
We are proud to introduce our brand new Skillshare class on social media advertising! This is a follow-up to our first Skillshare class (above) and will cover everything marketers and businesses need to know about succeeding with social media ads.
The evolution of digital in the last 6 years has completely changed the way that people communicate, learn, and consume products. More than ever, brands have the ability cool at home gadgets reach out to more customers and actually listen to them in order to tailor their messaging, brand, and product strategies.
Washington University offers a Certificate in Storytelling and Content Strategy, which might sound quite different from the other certificates on this list, however, the program covers four of the core content areas of digital marketing education and the unique name simply implies a more macro view of the subject: “Telling the right story to the right audience.” The program consists of three courses, which are conducted once each quarter and only require a few hours one day each week. First is Content Creation: The Power of Storytelling, then Content Strategy: Crafting the User Experience, and lastly Content Science: Data Analysis and Understanding the Problem. This program will likely appeal to those seeking to specialize in content creation and strategies.
Course Requirements Education – Undergraduate degree or equivalent Higher Education qualification, or relevant work experience English language – Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only) … [-]
You will be able to gain the necessary knowledge and skills required to succeed in this sector. You will be able to stand out in the crowd by adding our Marketing qualification to your CV and Resume. [+]
This suite of Qualifications provides a realistic and broad opportunity for Learners seeking career and professional development. They will support Learners in realising their potential and by association the prospects of the organisations they work with or for. Management of a range of business…
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
The importance of online business courses is increasing and a multitude of schools are providing online options. Furthermore, these programs are offered from universities all over the world allowing students the opportunity to learn from professors in other countries. Online business courses can cover the general business aspects: accounting, finance, and management, to more specialized areas: hospital finance, business education, international markets, and others.