The University of Denver offers a Certificate in Marketing Communication, which consists of 4 standard courses and 2 chosen elective courses. Students may choose from over 20 electives, and this serves to allow students to delve deeper into their chosen area of interest, becoming more specialized in a given area and thus sharpening their career-oriented focus. Terms last 10 weeks, though students do have a time-limit to finish the course material. The certificate is also regionally accredited by the NCA, meaning the certificate will hold more clout than those aren’t accredited. While this certificate is the most expensive on this list the high quality education of the larger University and intensive, comprehensive, and longer design of the program itself seems to justify the expense.
Duke University’s Digital Media and Marketing Certificate program, offered through the Office of Continuing Studies and Summer Session, can be completed through 350 hours (5-10 hours per week of study time is recommended) of fully-online coursework and instruction. The program is self-paced and allows students to progress through the program at the speed that best accommodates their personal schedules and attributes, so long as they complete the program within one year. The program’s directors are confident enough in the quality of this certificate to offer a demo course, where students can get a taste of what the program will offer. The program’s curriculum has been designed by some of the industry’s most respected and renowned speakers, authors, and consultants. Students will also have 24/7 online access to it, so they can choose when and where they choose to learn.
WHAT’S NEW? The latest update of the DMI syllabus makes the certification even more relevant and work-ready. The focus has now shifted more towards SEO, content and website optimisation, rather than the more traditional marketing technique of Social Media. As the Digital Marketing landscape…
EdX is an online learning platform trusted by over 12 million users offering the Supply Chain Technology and Systems Certificate in collaboration with Massachusetts Institute of Technology -MITx. Learn how technology is used in supply chain systems from fundamental concepts to innovative applications – part of the MITx Supply Chain Management MicroMasters Credential.
Our fully online program focuses on the business side of brewing and is ideal for home brewers looking to reach larger audiences, as well as industry professionals who want to advance their careers. While brewing is emphasized, distillery and cidery business models are also included.
For those unsure if social media is right for you or for your business, this class is a great way to dip your toes in and start small with social media marketing. Who knows, you may find that social media is just right for you!
Organisations are constantly striving to become more efficient and effective, and business analysts support these efforts by clarifying the viable options open to the organisation, evaluating these options and ensuring that the selected solution is defined clearly.
How to Market through Social Media? From the humblest of beginnings, social media quickly grew into the largest and most powerful marketing platform in recent history. Research has shown that the vast majority of businesses worldwide intend to increase their social media marketing budgets within…
Below are 32 free online courses you can take to beef up your skill set. These offerings vary in time commitment, but many are self-paced so you can work on your own schedule. We’ll fill you in on the details below, or you can also skip ahead to check out classes in the following categories:
Marketing is ever evolving and while the free certifications mentioned above will do a great deal to help you grow in your career, we have also listed marketing courses from universities like Wharton, Singapore and other places to help you receive training from the best of the world’s professors and lecturers.
Whether you work in-house or agency-side – or are looking for new ideas to market your own business – these marketing courses will help. Developed by marketing experts from top universities and professional organisations, they will enable you to:
Core Course Content (50%): The number core content areas offered (out of 7): content, email strategies, pay-per-click platforms, search marketing (SEO and SEM), mobile devices, social media, and data analysis.
All social media managers and marketers start somewhere. This free social media class from Constant Contact is a great resource for those who are looking to dive into the world of social media without all of the complications. It offers a step-by-step guide to building a presence on almost every social media platform you can think of.
Business Analytics is not based on rote memorization of equations or facts but focuses on honing your understanding new beer home brewing gadgets key concepts, your managerial judgment, and your ability to apply course concepts to real business problems.
Supply chain management – A large percentage of businesses rely on physical materials to keep their bottom line growing. Learn the finer points of logistics, purchasing, contract law and more in online supply chain management courses.
Using paid media, such as buying ad space on well-known websites, may be the fastest way to promote a product or service on digital platforms. In addition to display ads, paid media includes initiatives like search engine marketing, email marketing, video marketing, social media ads, and mobile ads.
This course breaks down digital strategy to its fundamental core: Why does my business exist and why do my customers care? Students will walk away with a holistic and actionable understanding of the current digital landscape to drive success and growth for their business.
We rarely think about our body language when dealing with clients, investors or at networking. Research shows how we say something is even more important than what we say. This course is made up of the 6 areas every entrepreneur needs and how body language can help you succeed.
The tagline for this social media class is “picking up clients with social media in 48 hours or less.” Which points to the fact that this instructor dives into intermediate social media strategies. Moving beyond more beginner tactics like setting up social media accounts and basic posting strategies, this class assumes that you already know those things and provides details on how to best use the channels that you’re already familiar with.
“I was surprised at how much fun on-line courses could be. The subject matter, the the other students and the instructor always had not only good inside on the topics at hand, but also communicated in such a manner that was interesting and enjoyable at the same time. ”
Each video lesson shares stories, examples, and tips to spark your thinking about ways to seek out the work you want — and draw work back to you. You’ll leave inspired to develop a strong body of work with a clear mission and side projects. Market yourself on social media and much more.
If you don’t mind spending some money, there are plenty of great paid online marketing classes available as well. Paid classes tend to be more comprehensive, making them a good choice if you’re serious about becoming a marketing master.
On the topic of Google, Google Digital Garage is great for beginners wanting introductory fundamentals of different marketing channels. They offer free online starter courses on search, social media, mobile etc. and many more in their library of topics. These are only a starting point and more advanced training will be needed to specialize in any marketing channel.
Define Made in Italy through its history and evolution Closely analyse the concept of luxury Evaluate significant case histories as symbols of Italian Excellence Introduce the dynamics linked to the retailing of luxury goods Course Specifications Duration: 150 hours over 10 weeks Schedule: Monday to Friday Start date: 11/04/2016 End date (final exam included): 17/06/2016 Language: English Course Price: 6.900 euros Study Programme Lectures and practical classroom activities Made in Italy & Luxury Goods Industry (including case-histories) Retail Positioning in the Fashion Luxury System The Never-ending Evolution of Retail Trends External workshops Workshop LandLab Educational external visits to places linked with the Milan fashion industry as well as visits to museums, libraries and showrooms. Analysis of fashion sites. BrandLab Learning Laboratories to create direct contact with fashion brands. These may consist of visits, seminars and meetings with professionals from renowned names of Made in Italy (products, services and communication). EventLab Taking part in essential fashion events such as shows and exhibitions. Workweeks … [-]
Alison offers free, online digital marketing courses and digital marketing training in a wide variety of subjects. For those seeking information on the fundamentals of marketing online businesses and those who want to learn more about Google Analytics and Google AdSense, Alison’s digital marketing courses are tailor-made for them. A Diploma in E-Business is a more advanced course aimed at helping business owners increase knowledge and understanding of what online marketing involves and are ready to implement successful online marketing strategies.
Established by royal charter in 1827 as the the first institution of higher learning in the colony of Upper Canada, The University of Toronto is a public research university in Toronto, Ontario, Canada, located on the beautiful grounds that surround Queen’s Park. Originally controlled by the Church of England the University doned its present name in 1850 upon becoming a secular institution. The University is most well-known for its progressive movements and developments in the fields of literary criticism and communication theory. Another interesting distinction is that the University was the birthplace of insulin and stem cell research, and was the site of the first practical electron microscope.
Sales – Cold-calling techniques, closing strategies and negotiation fundamentals are all obvious benefits for sales professionals, but business operatives in any segment of the industry can make use of the cross-platform skills learned in online sales training courses.
The PearsonEdexcel BTEC Level 5 HND online distance learning course in Business and Management is recognised as being equivalent to the first two years of a UK degree. After 1 year of extra study, with entry into the 3rd and final year 3 at a UK, European or International university, it can…
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The Open University, a U.K. nonprofit organization that offers a plethora of free online courses, also features a variety of courses aimed toward business owners and entrepreneurs. Entrepreneurial Behavior consists of four units and covers such subjects as the economic function of the entrepreneur, entrepreneurial qualities, and entrepreneurial work style. Students who complete the free course will obtain a better understanding of how to transform an innovative idea into an entrepreneurial product.
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
It’s no good being up to date with all the latest marketing tools and ancillary software if you can’t put it into practice as part of a well thought out marketing plan. That’s where our RACE Digital Marketing Planning Elearning Module comes in.
It is said that ‘Content is the King’. If the right content is not in place, the entire Digital marketing strategy will go for a toss. Just like the other Hubspot courses, this Content Marketing certification comprehensively covers various facets of content marketing strategy including the power of storytelling, sourcing of ideas, content creation framework, content repurposing, content promotion and repositioning, and finally analysing and optimizing.
As the course page explains, the Learning Path begins with a foundational DMCA course, which equips learners with a broad, 360` understanding of the principles of digital marketing. Learners then progress along the path, picking up advanced skills in web analytics, paid marketing, SEO, social media, required by every digital marketing professional. Elective offerings in Content Marketing, Email Marketing, Conversion Optimization & Mobile Marketing give you the flexibility to master additional knowledge areas as needed.
Just published my online course in Viral Marketing for free. I decided I had earned enough on it. It has been up for about a month, have about 1200 participants from about 40 countries. WordStream is used as one of the tools in the maintenance and monetization phases of the viral process. If possible, I would love to write a guest post on how to use keyword research in order to make content go viral.