Coursera offers MOOCs (massive online open courses) created and taught online by universities such as Northwestern University, the University of Pennsylvania, and the University of California system. These courses start at various times throughout the year, so browse the catalog to see when one lines up with your schedule. Below are a couple courses that are perfect for content marketers — here’s what a module for #4 looks like:
“This course was an excellent combination of theory and real-world marketing examples. I just completed my undergraduate degree in business and I was not exposed to this level of detail in direct marketing. Great job on delivery…”
Google Analytics is a great tool, and getting to grips with it is essential for all digital marketers. Even if you think you’ve got a handle on it, there may well be features you don’t realize exist that you could you to generate insights which could help you increase your conversion rate or attract more visits. The Google Analytics Academy is a great free resource to help improve your skills. You can view lessons from experts and test your knowledge. Whilst it is great for learning how it works, it isn’t always easy to infer insights and how to apply Google analytics to improve results without further training.
This course is also a part of a Online Marketing Challenge from Google. Students that plan to take the Online Marketing Challenge are encouraged to complete the Digital Marketing Course first. Marketers looking to learn everything there is to know about Google (and advertising), this is a great place to start!
Open Culture editor Dan Colman scours the web for the best educational media. He finds the free courses and audio books you need, the language lessons & movies you want, and plenty of enlightenment in between.
Our Business Analysis course is the most successful starting point for hundreds of Business Analysts each year. Business analysis is a specialist discipline that enables organisations to make favourable investment decisions concerning potential business changes.
The Digital Marketing course takes a holistic view of digital marketing, whilst really focusing on the more quantitative and data-driven aspects of contemporary marketing. You’ll be pushed to gain a clear understanding of a business’ goals and brand voice in order to launch a truly effective marketing campaign. Students will learn how to utilize analytics in order to make data-driven decisions ranging from audience segmentation and targeting, to what content resonates best with users.
This Level 2 IAB course offers a thorough syllabus for you to broaden your knowledge base. With accreditation from IAB, gain trust from prospective employees and even fulfill your dream of becoming self-employed and confidently look after your own bookkeeping needs.
This course will help you evaluate and combine your ideas to create a single, encompassing marketing plan. This plan will include the priorities, resourcing and performance metrics appropriate for your organization. Once complete, you will be able to immediately put this plan in place to drive results.
This marketing course is perfect for marketers looking to understand where the marketing field is today and how you can leverage new-age strategies to attract customers. And for those who are keen to continue their learning, this course is part of a larger Digital Marketing Specialization for the University of Illinois.
This course is the fourth online course in eCornell’s Marketing Strategy certificate program, and is based on the Samuel Curtis Johnson Graduate School of Management at Cornell University MBA marketing content.
Learn step by step in our interactive Learning Hub. Learn how to identify the strategy, plan the strategy and the skill to execute the strategy so you can be confident you’re doing the right thing…. [-]
For those unsure if social media is right for you or for your business, this class is a great way to dip your toes in and start small with social media marketing. Who knows, you may find that social media is just right for you!
A revolution in learning. The evolution of you.Learn the most in-demand business, tech and creative skills from industry experts — free for one month.Start my free monthNeed to train your team? Learn more.
This “Introduction to Analytics” course is a great starting point for marketers looking to understand what the field of analytics is all about and how to apply it to a variety of businesses and situations. If you’re looking to go beyond the very popular marketing spreadsheets, this course is perfect for you.
Level 6 smart home gadgets singapore Diploma in Business Management is a 120 credits qualification, learners must complete all core units and a further 3 units from optional to achieve a minimum of 120 credits for the Diploma. This qualification aims to develop the theoretical knowledge and strategic skillset you…
It is essential to understand how to write reports and proposals that get read. We write reports in a range of formats and a variety of purposes. Whether you need to report on a product analysis, inventory, feasibility studies, or something else, report writing is a skill you will use again and again. Having a method to prepare these documents will help you be as efficient as possible with the task. This course will build on a solid base of writing skills to present information in formal, informal, and proposal styles.
It’s a free 14 day email course that focuses on actionable “hacks” you can use to automate, scale, and improve your marketing efforts. Including Viral Referral Campaigns, Optimizing Landing Pages, Twitter Automation, SQL queries and more. No coding knowledge required.
The entire set of classes in this content marketing course lasts roughy 35 minutes. You’ll learn how to get inside the mind of your market and build content that interests them in a short period of time. Allowing you to get back to running your business!
EdX is an online learning platform trusted by over 12 million users offering the Soft Skills Professional Certificate in collaboration with Rochester Institute of Technology – RITx. Learn essential soft skills employers’ value most, from communication fundamentals and teamwork to advancing critical thinking.
As the course page explains, the Learning Path begins with a foundational DMCA course, which equips learners with a broad, 360` understanding of the principles of digital marketing. Learners then progress along the path, picking up advanced skills in web analytics, paid marketing, SEO, social media, required by every digital marketing professional. Elective offerings in Content Marketing, Email Marketing, Conversion Optimization & Mobile Marketing give you the flexibility to master additional knowledge areas as needed.
The list here includes free online marketing courses in a number of social media-related topics and disciplines. If you’d like to dig into one area in particular, here’s a quick table of contents so you can jump to the section that’s most important to you:
While not a social media “class” in a traditional sense, Buffer’s Week-of-Webinars covers everything from content curation to social media analytics to getting your content seen in the Facebook News Feed.