Drawing on the latest research and insights, the Evaluation course offers a suite of subjects that will provide students with extensive knowledge and skills of evaluation theory and practice that can be applied to work settings. [+]
Want to learn how to guarantee your website comes up with more specific information on search engines like Google? If so, this course will show you how to take your HTML and SEO skills to the next level.
Just published my online course in Viral Marketing for free. I decided I had earned enough on it. It has been up for about a month, have about 1200 participants from about 40 countries. WordStream is used as one of the tools in the maintenance and monetization phases of the viral process. If possible, I would love to write a guest post on how to use keyword research in order to make content go viral.
Take up this globally recognized certification from Google – Google Adwords Fundamentals. Covered across 7 different modules, you need to clear the Adwords Fundamentals exam and one of other 6 (Search, Display, Video, Shopping and Mobile Advertising) how to make cool gadgets at home get certified. There are also separate exams and certifications for latter 6 in case you want to clear all. Unfortunately, unlike the Google Analytics course, this is not a video format based course and so it calls for a stronger will power to ensure completion!
Investigating business situations – applying a range of techniques to uncover the root causes of problems and identify key issues. Analysing business needs – understanding the business stakeholders and their views, building a common vision of the desired business system and identifying the required actions for change. Evaluating options – identifying the options for business change and working with other professionals to define the financial and business impacts for each option. Defining requirements – modelling and documenting the business and system requirements. Managing benefits – supporting the project sponsor and project manager in ensuring that any changes to the requirements are reflected in the business case. … [-]
As one of the most popular sites for online education, Coursera has many offerings, including free online marketing courses. Check ‘em out. Even if you don’t see anything you like, check back every now and then – new classes are always being added.
Before diving into this ranking it is important to elucidate the differences between digital marketing certificates and comparable degrees. The most notable and likely most important difference is that certificates for the most part require little to no previous experience or schooling, while degrees–depending on their level–will require years of previous schooling, course and degree prerequisites, and potentially even GPA requirements. The trade-off is that these steep requirements often denote a sort of prestige, and many employers will require applicants to hold a degree, depending on how advanced the position is.
Taught by University of Pennsylvania Professor and best-selling author, Jonah Berger, this free online marketing course helps to answer the mystery of why some ideas and products become popular and why others do not. It’s perfect for social media managers and marketers looking to put a “science” behind their content marketing method.
Access to a comprehensive library of bite size courses covering all aspects of digital marketing from the fundamentals through to more specialist topics. Our courses also explore the latest digital marketing tools and techniques in detail. All courses include a selection of audio, video, interactions and quiz elements, to keep learning engaging.
This course will teach you how to do Data analytics with Excel PivotTables effectively and efficiently. At the end of the lessons, you will understand the concept, various scenarios and types of Business analytics. Along with that you will learn, how to use one of the strongest features of Microsoft Excel, which is the PivotTables.
Marketing professionals rely on clearly defined goals to determine the course of action when placing a product in the market. Leveraging research to learn more about your target audience is the main subject of this third online course in the Marketing Strategy certificate program. In this course you will learn how to be an intelligent consumer of information when it comes to marketing research and analysis, so you can become a more effective decision maker. You will first look at marketing research, including the purpose and goals of research, how to balance the ideal with reality in doing research, and how to apply the six stages of research to a marketing situation.