As part of a project by Professor Deirdre Barrett to resurrect a study started in 1940, a group of Harvard undergraduates probed the dreams of British officers captured early in World War II and held in a German prison camp.
“In General Assembly’s part-time Digital Marketing course, on campus and online, students learn about email marketing and how it can be applied as a strategic vehicle to reach a target audience. Exercises include creating your email marketing strategy and developing a plan for growing your list and developing a relationship with your customers over time. Students have the opportunity to test out an email campaign as part of their final project, which is to present a digital marketing experiment on a real-life company.”
Brands are constantly battling for attention in emails, across social media, and in search engines. In GA’s digital marketing courses in Chicago, you’ll learn to leverage paid search, content marketing, and social media training to boost your brand’s presence and increase your ROI.
What’s the focus of this course? The Big Data Hadoop and Spark Developer course has been designed to impart an in-depth knowledge of Big Data processing using Hadoop and Spark. The course is packed with real-life projects and case studies to be executed in the CloudLab. Mastering Hadoop and related tools: The course provides you with an in-depth understanding of the Hadoop framework including HDFS, YARN, and MapReduce. You will learn to use Pig, Hive, and Impala to process and analyze large datasets stored in the HDFS, and use Sqoop and Flume for data ingestion. Mastering real-time data processing using Spark: You will learn to do functional programming in Spark, implement Spark applications, understand parallel processing in Spark, and use Spark RDD optimization techniques. You will also learn the various interactive algorithm in Spark and use Spark SQL for creating, transforming, and querying data form. As a part of the course, you will be required to execute real-life industry-based projects using CloudLab. The projects included are in the domains of Banking, Telecommunication, Social media, Insurance, and E-commerce. This Big Data course also prepares you for the Cloudera CCA175 certification. What are the course objectives? This course will enable you to:… [-]
In this class, Jasmine Star coaches you (ideally the entrepreneur with two to three years of experience) on how to reach the next phase of your business. Build momentum by learning: identification of your brand voice. Website, social media, and design alignment. And more.
The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing.
*Discount is on prepayment only and does not apply towards Corporate Partnerships, Master Beekeeping, Non-Suicidal Self-Injury, PHR Prep, Plant-Based Nutrition, RedShift, Urban Environmental Education, Veterinary Medicine, any single course, degree programs, or previous enrollments.
To set yourself apart on websites like oDesk or UpWork and not get stuck in the low-paying contracts, you need to have a strong personal brand and be able to tell the story of who you are, what you expertise is and why you’re the guy people should work with.
This course covers the brand new spec introduced in September 2015 and has been designed to provide students with an understanding of the following: how businesses work; how the world around them affects decision-making within a business; what leads to change and how businesses respond to these issues; and the range of perspectives that can be taken on business activities.
During this course, you’ll learn everything you need to know to start or improve your own WordPress website business. By spending zero-to-little money, you can stand on the shoulders of those who came before you, to create your own business niche.
Alison is a massive online learning community of more than six million registered users, with standards-based and certified courses offered absolutely free of charge. Developed by free online courses pioneer Mike Feerick, Alison was founded in 2007 and was the first MOOC (massive online open course) provider.
Entrepreneurship 101. Class sessions focus on various case studies of MIT entrepreneurs in areas like mobile apps, 3D printing, electronics, and more. From these stories and examples you’ll learn how to access the ideal customers for your product and how to appeal to their needs.
Whenever you buy or sell products or services over the internet — on Amazon, Etsy, eBay, or your own store, for example — you’re taking part in eCommerce. To attract and keep customers, it’s crucial to create eCommerce experiences that are branded, consistent, and user friendly, and feel connected across various channels, both online and offline.
Our Business Management Diploma level 4 is the best way for achieving the theoretical as well as practical knowledge and skills about the business ,management. We have designed Business Management Diploma level 4 course with a professional approach that will serve the candidates with effective…
We agree with the Co-founder of Moz Rand Fishkin that modern marketers and particularly hands-on Content Marketers need to be ‘T-shaped’, that is they should specialize in one area but also have a good understanding and basic skills across the many different areas of digital marketing today.
The exciting part with this hands-on class is that you not only get to hear about ways to grow your professional persona using social media, but you will actually do it! “What Is Social” is the first in a six-course specialization offered by Northwestern University (a top university in the United States). Once you finish this first course, you can continue on with the next steps of the track: Social Media Marketing: How to Profit in a Digital World. (The first course is free; the full track costs $426.)
Looking at an MBA down the road? Enroll in our MBA Bridge program and take three graduate-level courses in your BSB program. You could save time and money by earning your BSB and MBA in just over five years.
Knowing how to write well is an important skill for just about anything, but knowing how to write for the web is a whole different ball game. It takes clear and concise copy to gain the attention of your readers in just a few seconds.
Marketing studies classes are pertinent to business people worldwide. As market effectiveness varies greatly, so does course conent. As a result, institutions and pricing are also vastly different. Contacting the school of interest is the best way to determine the fees that pertain to the course path of choice.
Google is another company you’ve probably heard of before, and its digital marketing course offers a ton of valuable information if you plan to advertise and rank on the search engine. You can even take a Google AdWords certification at the end of the process that helps you beef up your resume (and your Google+ profile).
This new social media marketing specialization from Northwestern University is designed for business owners, executives and marketing professionals who want to develop a social media strategy to grow their businesses.
Constant Contact’s Social Media Quickstarter emphasizes opportunities to integrate email with social media marketing, to maximize the impact of both channels. In a series of step-by-step lessons, learners can study digital marketing tactics for Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube, blogging, and online listings and reviews sites. The way the courses are structured makes them perfect for beginner-level marketers, with components such as glossaries and how-to guides, combined with practical examples of the lessons at hand in action.
Buffer’s Social Media Week of Webinars http://markets.financialcontent.com/mng-elpaso.lcsunnews/news/read/35871325 exactly a course — it’s a series of live webinar recordings on YouTube — but the videos are chock-full of current and valuable information for social media marketers from the experts. Topics include Instagram and Facebook marketing and how to do public relations on social media.
Do your teams have the digital marketing skills you need to compete? OMI works with you to assess proficiency and knowledge gaps. We’ll craft a training program to help employees master the critical tactics and strategies that drive business growth.
It is said that ‘Content is the King’. If the right content is not in place, the entire Digital marketing strategy will go for a toss. Just like the other Hubspot courses, this Content Marketing certification comprehensively covers various facets of content marketing strategy including the power of storytelling, sourcing of ideas, content creation framework, content repurposing, content promotion and repositioning, and finally analysing and optimizing.
The University of California Los Angeles offers a Marketing Certificate with concentration in Social Media and Web Analytics. The program is specifically designed to either supplement current professionals in the field, or enhance the education of current students’ education. In the program director’s words, “this program provides an excellent opportunity to proactively supplement your experience or expand your appeal and stature as you prepare for the [digital marketing] marketplace.” With seven required standard courses and 4 electives chosen out of 12 options, students have the opportunity to custom tailor their learning experience to specialize in accordance with career goals.
Today, there is no way to learn everything you need to know about marketing in the classroom. Marketing of all shapes and sizes is transforming so quickly that it is hard for even those in the industry to keep up. Check out this post – The T Shaped B2B Marketer: The Importance of Being Deep and Wide to see just how many skills it takes to do marketing today. So what’s the answer? How do you make sure that you are competent in today’s marketing concepts and practices? Online courses are an excellent way to do this, especially when they are free.
The Marketing Communication master’s concentration prompts you to analyze consumer behavior, conduct market research, and engage the power of brands and messages in order to develop powerful digital marketing strategies. Evaluate various tactics, measure their effectiveness, and explore the intricacies of working with or in complex, multi-functional teams to execute compelling marketing campaigns.
The University of Illinois offers a Certificate of Digital Marketing that can be completed entirely through online coursework. The certificate program consists of three sequential courses that end in a Capstone Project. Each course lasts 4 weeks and requires about 6-8 hours of work a week. The program, while self-paced, is designed to sequentially deliver the concepts, tools, and techniques you need to both communicate with customers in a systematic and integrated way using multi-media channels and to create effective targeted promotional campaigns. While this certificate only covers 1 area of core content that we measured in our metric, the program empowers the student to explore and follow their own interests, which is delivered through highly interactive and hands-on formats–a great learning-type option for students looking for more engaging learning formats than are traditionally offered in standard online education.
Accounting, financial statement analysis, business analysis, financial math, PowerPoint — everything is included in this course. Including interest rates, loan calculations, time value of money, present and future value of cash flows, understanding what drives a business and much more.
Knowing where your organization is currently ‘at’ in terms of digital marketing and discovering the next steps to improve this can be really helpful to businesses no matter how basic or advanced their current use of digital marketing. Our free interactive benchmarking tool will do just that. You have to be a member to access it, but basic (free) members can still use it once to see where they rate and how they can improve. Expert members can use it as often as they like.
The Level 4 Diploma in Business Management qualification is focused on managing communication, businessorganisations in a global context, people management, finance for managers as well as an understanding of the research skills and personal development expected of a manager. It includes a broad…