Amazon’s business strategy, revenue model and culture of metrics: a history I’ve used Amazon as a case study in my books for nearly 20 years now since I think all types of businesses can learn from their digital business strategy. From startups …..
This course covers the brand new spec introduced in September 2015 and has been designed to provide students with an understanding of the following: how businesses work; how the world around them affects decision-making within a business; what leads to change and how businesses respond to these issues; and the range of perspectives that can be taken on business activities. [+]
Notre Dame’s College of Mendoza Business and Rutger’s Business School of Executive Education have come together in collaboration to offer a Digital Marketing certificate. The program has gathered renowned professionals from the industry to provide students with actionable insights for leveraging the power of the digital realm to achieve tangible business results. Amazingly, the program is designed to compact, fast-paced, and is accelerated to require only one week of hard work and dedication. Considering the combined resources of the schools who have created this program, students and professionals alike should expect a high-quality and well-designed learning experience.
HubSpot’s Inbound Marketing Certification is a great introduction to inbound marketing from the company that coined the term. I’ve taken this certification twice and can personally vouch for its value. Check out this post about why you should care about HubSpot’s Inbound Certification.
Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90… more
This course does a deep dive into the five steps for better visual communication. These components include creating ideas and applying them to your design, communicating ideas effectively within the design, and having a consistent design look and feel.
Humbled and grateful to be living the social media life at Buffer! California coast born and raised, but always on the go with my lovely wife Katelyn. Love reading, designing, writing, running and adventuring.
Sales – Cold-calling techniques, closing strategies and negotiation fundamentals are all obvious benefits for sales professionals, but business operatives in any segment of the industry can make use of the cross-platform skills learned in online sales training courses.
Online videos explore the most current themes in business, tourism and branding as they apply to marketing techniques and strategies. The episodes cover diverse topics such as celebrity sponsorship, sustainability, brand differentiation, tourism marketing and fundraising promotion.
Modern-day digital marketers are expected to be competent in a host of skills, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to invest tens of thousands of dollars and commit years of your life to get a degree in each discipline, you need a faster, more effective way to close the skills gap and keep yourself relevant in a changing market.
Hi kyle! What would your recommend for someone like me who has no experience in digital marketing that want to engage in this social media marketing? What is the first step that I should take? I’m planning odesk to find my first online digital job.
When we look at where to focus our free blog content at Smart Insights, our main aim or filter we use is that the content must help digital marketers plan, manage and optimize their business results or improve their digital skills. This is also what our member content, in our guides focuses on too – starting with digital strategies and planning templates then more specialized marketing tactics like email marketing, social media, SEO, video and many more digital skills.
Founded in 1891 by the Church of the Brethren the University of La Verne is a private, nonprofit, and now nonsectarian university located in La Verne, California just about 30 miles east of Los Angeles. Though the University claims nonsectarianism, it maintains strong affiliations with the Church of the Brethren, meaning many students, instructors, and the University’s board members are of the Church. The University’s online branch, however, delivers an education free from Church affiliations and its belief systems.
Are you interested in deepening your knowledge of graphic design or how graphic design can be applied in the real world? The class “Graphic Design 101” is specifically for developers who may know a little about graphic design, but would like to learn more.
This podcast from the Open University is delivered by Ben Harrex of Final Cut post production studios, and gives you a good idea how important editing your video is to how the final product looks – important to bear in mind for your video marketing. He makes a lot of good points, but it is not always the most actionable advice. On the plus side though, the podcast format means you can listen on the bus, or when out for a run, so no time wasted!
Even though “soft” skills tend to rely more on empathy and emotional intelligence than intellectual and physical capacity, they can be learned like any other skill by students dedicated to their education. Online business training can be a great help in learning skills like these:
The University of California, Irvine, also offers business courses through its Open Course Ware program. In its “Conducting a Thorough Market Assessment” lecture, Brant Cooper and Patrick Vlaskovits, entrepreneurs and co-authors of The Entrepreneurs Guide to Customer Development: a Cheat Sheet to the Four Steps to Epiphany, provide guidance in determining target customers and understanding what strategies will work in a given market. According to the lecturers, most startups don’t fail because they can’t build a product, but rather because no one wanted the product. After watching the lecture, entrepreneurs will better understand how to gauge what will work in a market, even if they have to abandon their original plans. Not only is the lecture informative, but you can watch it in less than an hour.
The Full Stack Digital Marketer Masters Program aims to get you industry-ready with the skillset of a complete marketer for digital platforms through an expert recommended learning path. Get access to nine full-length, comprehensive courses that cover all areas of digital marketing.
Whether you’re looking to foster brand awareness, increase website traffic, or drive sales, learn how to craft a simple social media strategy to achieve your goals on Facebook and Twitter. From finding your voice to paid advertising, Brian Peters (Digital Marketing Strategist at Buffer) walks through his process for custom social strategies.
Free online marketing courses employ media such as videos, audio podcasts, assignments, lecture notes, Web content and quizzes that allow students to learn the material at their own pace. Online students should note that free marketing courses do not generally result in academic credit.
Malcolm’s quote just goes to show that with enough effort, patience, and practice, you can learn anything you put your mind to. We hope that this lists helps you to find some great online social media classes and marketing resources.
DS106: Digital Storytelling and Social Media. Get involved in the massively popular online course/social experiment that will help you gain a better understanding of digital storytelling and how it influences social media.
Participants will learn the basics of inbound marketing, SEO, landing pages, blogging, conversion optimization, lead nurturing, and email marketing, as well as how they all work together for a cohesive and more effective inbound marketing strategy. After the certification exam, graduates receive a badge for their résumé or LinkedIn profile to show they’ve expanded their marketing skills with HubSpot Academy.
When I started out, I pitched SEO packages to local business owners that I met through networking, which is a good way to start building result-oriented business case studies that show the ROI http://asiashift.com/news/overstock-clearance-sale-company-stockclearanceguru-celebrates-successful-launch/0052164/ on investment) that has been generated from your efforts. Once you have those and you can prove you consistently get results, you’ll be completely indispensable because nearly every online business succeeds or fails based on the quality of their digital marketing (and people who are really good at it are rare).
“I am not in marketing, but in my current capacity, it made look at things from a different perspective. The way I see it is it is indispensable for anyone dealing with people, and being in IT consultancy, how to get their buy in in programs and projects, and how to promote ideas taking into account the people component. ”