Marketing is a crucial function in any business or organisation and is increasingly important in the modern globalized economy. Marketing online can help your business reach new customers and increase brand awareness. Achieve relevant knowledge and skills in all aspects of digital and social media, public relations and market research, strategies and management. There’s little doubt that marketing skills are vital in today’s business world. Products and brands large and small need a solid, experienced marketing professional behind them. In these free, online marketing courses from Alison, you will receive online sales training in sales and marketing courses such as Web Business Development and Marketing, Fundamentals of Marketing Your Business Online, Understanding Your Customers to Drive Sales and more. Get started with Alison’s online marketing courses today.
Alison offers free, online digital marketing courses and digital marketing training in a wide variety of subjects. For those seeking information on the fundamentals of marketing online businesses and those who want to learn more about Google Analytics and Google AdSense, Alison’s digital marketing courses are tailor-made for them. A Diploma in E-Business is a more advanced course aimed at helping business owners increase knowledge and understanding of what online marketing involves and are ready to implement successful online marketing strategies.
Marketing courses teach strategies for influencing customer behavior throughout the customer lifecycle. Learn fundamentals like creating a marketing strategy, brand building, advertising and budget allocation, and leveraging digital and social media channels to reach your business goals.
Membership is $25/month or $375/year. They also have group membership plans for companies looking to train employees. Ask around your workplace – you might be able to access Lynda for free if your company already has a membership.
DS106: Digital Storytelling and Social Media. Get involved in the massively popular online course/social experiment that will help you gain a better understanding of digital storytelling and how it influences social media.
Fashion Business courses teach basic business practices in the context of fashion and design. They prepare students to work in a variety of fields in the fashion industry, including marketing, retailing, and merchandising. This certificate from The New School can be completed online or through a combination of online and on-campus courses.
When I started out, I pitched SEO packages to local business owners that I met through networking, which is a good way to start building result-oriented business case studies that show the ROI (return on investment) that has been generated from your efforts. Once you have those and you can prove you consistently get results, you’ll be completely indispensable because nearly every online business succeeds or fails based on the quality of their digital marketing (and people who are really good at it are rare).
Key features 40 hours of instructor-led training 24 hours of self-paced video 5 real-life industry projects in banking, telecom, insurance, and e-commerce domains Hands-on practice with CloudLabs Includes training on Yarn, MapReduce, Pig, Hive, Impala, HBase, and Apache Spark Aligned to Cloudera CCA175 certification exam Course description
This course is an active journey of self-reflection. You’ll learn to distinguish between leaders and managers, paint a picture of where you want your leadership journey to go, and motivate people to join you in your cause. Perhaps most importantly, you’ll learn that you can lead even when you don’t have formal authority.
This 12-week online course is designed for participants who wish to increase their knowledge and develop their professional skills in the fundamentals of marketing, marketing management, sales techniques and sales management. [+]
This new social media course taught by Wharton Professor Jonah Berger and author of the best-selling book “Contagious: Why Things Catch On” teaches you the key ideas and concepts behind viral marketing and crafting content that inspire people to share it with their friends.
In this course Dave Lloyd, the Senior Manager of Global Search Marketing at Adobe Systems, will teach you the ins and outs of SEO: how to increase site traffic, reach international audiences, and optimize websites for mobile.
While there are many job opportunities for people interested in marketing, only those with exemplary marketing skills can truly enjoy a rewarding and lucrative career. Learn these skills fast and conveniently with ICI. [+]
Acquire concept and tools that enable participants to develop effective strategies and optimize decision making aimed at achieving a better shopping experience for the customer and greater commercial profitability of the stores. [+]
This podcast from the Open University is delivered by Ben Harrex of Final Cut post production studios, and gives you a good idea how important editing your video is to how the final product looks – important to bear in mind for your video marketing. He makes a lot of good points, but it is not always the most actionable advice. On the plus side though, the podcast format means you can listen on the bus, or when out for a run, so no time wasted!
As a digital marketer, you don’t need to be able to build a web page from scratch. It does help, though, to have a basic understanding of the fundamentals that make up the pixels and interactions you see on every screen. This free course will teach you how to think like a designer and a developer, which can give you deeper context around your marketing initiatives.
Established in 1868, Oregon State University is a public research university in the northwest United States located in Corvallis, Oregon. With over 200 undergraduate, graduate, and professional degree programs and having enrolled over 230,000 graduates since its founding, Oregon State University maintains the largest total enrollment in the state. The Carnegie Foundation has classified OSU as a graduate university with the highest research activity, having received $308.9 million in research grants and contracts for the 2015 fiscal year, which is more research funding than all other public universities in Oregon combine.
This online social media marketing course covers the concept and application of social media marketing, equipping you with the skills to plan and implement a successful social media marketing strategy while offering you social media certification. In brief, this course will teach you how to create a social media strategy to build your business and online marketing campaign. Candidates will be provided with the tools required to build a network and run social media campaigns on Facebook, Twitter, YouTube and other various other platforms. [+]
Are you interested in deepening your knowledge of graphic design or how graphic design can be applied in the real world? The class “Graphic Design 101” is specifically for developers who may know a little about graphic design, but would like to learn more.
Direct Marketing Communication features a thorough study of fundamental concepts and principles related to direct and interactive marketing communication. Topics in this course include direct mail design, digital media, advertising, and telemarketing scripts.
Who wouldn’t want to reach out to their audience when the audience are indeed looking out for them and that too for ‘free’? This is where optimizing the website to search engines is important. Unlike the Google Analytics and Adwords certification, Google does not offer any certification for SEO (may be because of the volatility of SEO algorithms). However, below are some of the guides and courses, that can help you get started:
The Chartered Institute of Marketing (CIM) is the world’s largest organisation for professional marketers with a global reputation as a centre of excellence, qualifications are recognised worldwide. The CIM develop their standards based on detailed research and continual feedback from employers…
This digital marketing certificate program begins with an overview of the digital marketing landscape, preparing you to implement a series of proven frameworks within your organization. The program then takes a detailed look at opportunities and strategies associated with leading channels and platforms including digital, mobile and emerging technologies. You will be guided, step by step, in assessing customer needs and marketing objectives and in creating your own digital marketing plans for both paid and owned media. By the end of this program, you’ll pull your digital marketing ideas together into a single, integrated plan based on your organizational priorities and resources.
The course is delivered online and contains a mixture of taught material, self-study, activities and practical exercises. All materials are made available at the beginning of each week, to allow you to complete them at your own pace and at a time that suits you.
OK, that doesn’t sound thrilling either, but I swear you’ll love it. While the episodes won’t always relate to marketing, there’s often a larger lesson that businesses can take away from this popular podcast.
If you’re a blogger then you will find this course very helpful. helpful. The instructor Frankie Madden who is a User Experience Consultant covers how to engage online readers through web design, writing style, structure and search engine optimization.
There are certain skills you need to become a successful bookkeeper. The International Career Institute (ICI) – USA’s Bookkeeping – USA program designed in conjunction with the federal government and bookkeeping industry helps you learn them quickly and conveniently.
Modern-day digital marketers are expected to be competent in a host of skills, including analytics, http://www.kctv5.com/story/37622080/news creative direction, sales, digital media, and more. But unless you’re ready to invest tens of thousands of dollars and commit years of your life to get a degree in each discipline, you need a faster, more effective way to close the skills gap and keep yourself relevant in a changing market.
Business Analytics is not based on rote memorization of equations or facts but focuses on honing your understanding of key concepts, your managerial judgment, and your ability to apply course concepts to real business problems.
How to Market through Social Media? From the humblest of beginnings, social media quickly grew into the largest and most powerful marketing platform in recent history. Research has shown that the vast majority of businesses worldwide intend to increase their social media marketing budgets within…
The University of California, Irvine, also offers business courses through its Open Course Ware program. In its “Conducting a Thorough Market Assessment” lecture, Brant Cooper and Patrick Vlaskovits, entrepreneurs and co-authors of The Entrepreneurs Guide to Customer Development: a Cheat Sheet to the Four Steps to Epiphany, provide guidance in determining target customers and understanding what strategies will work in a given market. According to the lecturers, most startups don’t fail because they can’t build a product, but rather because no one wanted the product. After watching the lecture, entrepreneurs will better understand how to gauge what will work in a market, even if they have to abandon their original plans. Not only is the lecture informative, but you can watch it in less than an hour.
Introduction to Probability and Statistics for Business teaches students about descriptive statistics, probability models, confidence intervals, controlled experiments vs. observational studies, tests of significance, correlation and regression.
Open DS106 includes course outlines that include tasks for each unit, instructional videos, participant blogs, the DS106 handbook and an active online community. Overall, a good introduction to digital storytelling and using social media for building your network.