In this short class, Nicole Farb shows how you can create your own video in a scrappy, easy, and high-quality way and how she has seen huge success with it in the past. Perfect for marketers and social media managers just getting started with video.
Explore strategies for keeping your customers top of mind-even if you’re not in a customer-facing role. Discover how to connect the dots between your job and customer impact, and learn surveillance gadgets for the home for cultivating and sustaining a service mindset.
Wordstream is a search engine and social media marketing software company that helps marketers drive the greatest ROI from their paid search and social media campaigns. These free guides and ebooks distill learnings and best practices for users with varying levels of expertise running pay-per-click (PPC) campaigns. Here are some of its topics and offerings:
The University of Wisconsin — Milwaukee offers a degree in digital marketing, which consists of just 3 courses and 2 electives to be completed within 2 years. You may choose 3 of any of these courses: Building an Effective Digital Content Strategy, Digital Analytics Strategy: A Structured Approach to Measuring, Interpreting and Reporting Data, Digital Storytelling Using Video, Foundations for Digital Marketing, or Paid Media: Reaching Your Target Audience. Students may then choose from over 13 electives. This freedom of choice in course content ensures that students will be able to gain the knowledge and experience in their desired interest category, helping to align career trajectory with personal goals.
EdX is an online learning platform trusted by over 12 million users offering the Critical Thinking and Problem-Solving Certificate in collaboration with Rochester Institute of Technology – RITx. The most successful professionals are able to assess the environment, analyze a situation, design a solution, and ultimately win in a competitive scenario.
Our popular, FREE online courses teach new entrepreneurs how to start a business and experienced entrepreneurs how to grow a business. Through video, audio, and text, our online students learn how to pick a business, how to finance it, how to build clientele, and how to create a successful team. MOBI students come from all over the world and represent every kind of business imaginable.
Looking at an MBA down the road? Enroll in our MBA Bridge program and take three graduate-level courses in your BSB program. You could save time and money by earning your BSB and MBA in just over five years.
This What is Social Course is a part of the Social Media Marketing Specialization offered by Coursera in partnership with Northwestern University. The “What Is Social?” MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies.
Direct Marketing Communication features a thorough study of fundamental concepts and principles related to direct and interactive marketing communication. Topics in this course include direct mail design, digital media, advertising, and telemarketing scripts.
Likewise, the examples on which the contents dictated in this course are based have a profound applicability to the world of business, with which its immediate business use is at hand. Finally, the teachers who have designed and developed this course for you, not only give an academic view of the software but, due to their great professional career supported by a deep use of Excel, will transmit their own experience that will allow you to have a More concrete vision of the possibilities offered by this tool…. [-]
Udemy is another online learning platform that focuses specifically on courses related to skill building for working professionals. One thing to note about Udemy: The classes we’ve highlighted are free, but it offers a myriad of other paid options for as little as $10, in some cases. If you have a good experience with a free course, it could be worth a small investment to deepen your skills, too.
2. We have also curated a list of Best Marketing Certifications for 2018 from institutes such as University of Wharton, UC Davis, University of Pennsylvania, Singapore University, Hubspot and more reputed colleges.
The Massachusetts Institute of Technology offers a variety of business courses through its MIT Open Courseware. Entrepreneurial Marketing is part of MIT’s graduate catalog and is taught by professor Jin Gyo Kim. The course is designed to clarify key marketing concepts, methods, and strategic issues relevant to startup and early-stage entrepreneurs, and help students develop a flexible way of thinking about marketing problems in general. Students who complete the course will be able to answer the question, “What and how am I selling to whom?” and understand how to best leverage limited resources to overcome challenges.
Taught by University of Pennsylvania Professor and best-selling author, Jonah Berger, this free online marketing course helps to answer the mystery of why some ideas and products become popular and why others do not. It’s perfect for social media managers and marketers looking to put a “science” behind their content marketing method.
The arrival of the internet has meant an evolution that has transformed the nature of these four elements. This evolution means a change of focus from the company vision to the client vision. The product is no longer as important as the need that the product satisfies in the consumer. That is why marketing 2.0 or digital marketing as a new channel of communication with customers and the business environment is increasingly common and necessary for companies today.
Growth Hacking is the super field which encompasses all aspects of digital marketing and makes you an expert at using them most efficiently to drive more clicks, users, sales and profits. It’s all about scaling up and scaling up fast. We’ve curated the best courses on the subject and think you will find what you are looking for.
Created by industry experts, the Professional Diploma in Digital Marketing is the most effective solution for current and aspiring marketing professionals to succeed in the digital marketing industry. Our Professional Diploma in Digital Marketing is provided and accredited by the Digital…
*Discount is on prepayment only and does not apply towards Corporate Partnerships, Master Beekeeping, Non-Suicidal Self-Injury, PHR Prep, Plant-Based Nutrition, RedShift, Urban Environmental Education, Veterinary Medicine, any single course, degree programs, or previous enrollments.
Thanks to technology, learners in every corner of the globe can now study nearly any subject online, often for free or next to free. But such bounty can sometimes be overwhelming. With so many offerings, which classes really benefit students the most?
Prerna Katyal is a marketing enthusiast, with an experience across key marketing activities including go-to-market planning, sales enablement, thought leadership, digital marketing, content marketing, brand strategy, lead generation, inbound marketing and events planning for a globally reputed IT services firm. An XIMB alumnus, she tries her hand at writing short stories in her free time and aspires to inspire others with whatever knowledge she possesses. She can be reached at https://in.linkedin.com/in/prernakatyal
Who wouldn’t want to reach out to their audience when the audience are indeed looking out for them and that too for ‘free’? This is where optimizing the website to search engines is important. Unlike the Google Analytics and Adwords certification, Google does not offer any certification for SEO (may be because of the volatility of SEO algorithms). However, below are some of the guides and courses, that can help you get started:
The importance of online business courses is increasing and a multitude of schools are providing online options. Furthermore, these programs are offered from universities all over the world allowing students the opportunity to learn from professors in other countries. Online business courses can cover the general business aspects: accounting, finance, and management, to more specialized areas: hospital finance, business education, international markets, and others.