EdX is an online learning platform trusted by over 12 million users offering The Writing Process Certificate in collaboration with University of California, Berkeley – UC BerkeleyX. A guide to the writing process. Learn and practice strategies for writing and revising effective business documents.
Course Requirements Education – Undergraduate degree or equivalent Higher Education qualification, or relevant work experience English language – Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only) … [-]
There is no need anymore to physically travel across the globe looking for the best education when that education is available right on your computer screen. Coursera has tied up with reputed universities globally and we’ve identified some of the best courses available on the platform.
Direct Marketing Communication features a thorough study of fundamental concepts and principles related to direct and interactive marketing communication. Topics in this course include direct mail design, digital media, advertising, and telemarketing scripts.
Create an insight-driven, engaging relationship between your customers and brand. Use the customer decision journey to create buyer personas and messaging across touchpoints to influence customers when, where, and how it matters most.
A practical six-week introduction to the use of data and data science techniques to enhance marketing insights and manage online customer interaction http://thedailyfuturist.com/news/overstock-clearance-sale-company-stockclearanceguru-celebrates-successful-launch/0052164/ web-based environments. Developed for people who engage with their organisation’s clients in a digital age, the course aims to help you improve both customer acquisition and retention, and to increase your customer’s lifetime value.
Another course focusing on hard career skills, this time from the University of Minnesota via Coursera. It sounds ideal for entrepreneurs looking to level up their recruiting and retention efforts. “This course provides a foundation for developing your own approach to skillfully managing employees by illustrating alternative human resource management (HRM) strategies, introducing the importance of the legal context, and thinking about what motivates employees,” the course description explains.
Getting a business education doesn’t have to be expensive. An increasing number of colleges, universities and even nonprofit organizations offer free business courses online. Find out how you can sign up for these courses and what you can get from them.
“In General Assembly’s part-time Digital Marketing course, on campus and online, students learn about email marketing and how it can be applied as a strategic vehicle to reach a target audience. Exercises include creating your email marketing strategy and developing a plan for growing your list and developing a relationship with your customers over time. Students have the opportunity to test out an email campaign as part of their final project, which is to present a digital marketing experiment on a real-life company.”
The University of Denver is a coeducational, traditional 4-year university that was founded in 1864, and is the oldest independent private university in the Rocky Mountain Region. The campus is located just under 10 miles south of downtown Denver, one the nation’s most appreciated and active cities. While the University was originally founded by Methodists, the University has now committed to a nonsectarian perspective. The University of Denver is consistently ranked by various entities and is internationally recognized as a progressive and valuable institution of education.
Business Specializations and courses help you hone skills critical to success in the modern workplace, with areas of study including entrepreneurship, business strategy, marketing, finance, and management. Whether you’re a small business owner or working in a large international firm, business courses will improve your ability to analyze, understand, and solve business problems.
This fifth online course in eCornell’s Marketing Strategy certificate program examines the psychological and sociological systems in which customers choose whether to adopt new products and services, and how the product lifecycle is connected to new-product diffusion. You will apply the concept of a marketing continuum to develop an effective marketing program, leverage an understanding of social systems to improve new product diffusion, and develop strategies to increase product adoption and sales.
1. Along with the free certifications mentioned below, we have got an exclusive discount for readers of Digital Defynd. Check out Best Digital Marketing Courses at special prices on global e-learning leader udemy. The special link will allow you to access courses on discount.
A: As our courses require a significant amount of work, we generally recommend that students only take one certificate course at a time. Students can complete all designation requirements in approximately 19-24 months.
Advertising and marketing have both evolved drastically from the days long past of luxurious billboard ads and clever TV bits dreamt up by the Don Drapers of old. Today most of advertising and marketing is conducted by contractors or marketing firms in the digital realm–through strategies such as website ads, facebook marketing campaigns, SEO optimization, Google Adwords, and more. These new developments in the industry create a wealth of opportunities for both current marketing professionals and prospective students to specialize in such strategies to become a valuable asset to any type of business.
Video is becoming a preferred content medium and so it is important to have a well-defined video content strategy. This certification from You Tube, across 29 modules, incorporates channel growth best practices, platform strategies, and channel development techniques to help find success on YouTube and beyond. Do check out the eligibility and the relevant certification track to make the most out of this course.
It is without doubt that Google is the most popular search engines in the world. However, with Bing now being bundled with Microsoft products like Office and Xbox, and also being the search engine for Apple’s Siri and Amazon assistant devices, Bing’s share is expected to grow. Those of you who are considering optimizing your future campaigns according to Bing’s ranking factors, can take up this Bing Ads exam. Study guide for this also not a video format but a 109 pager study guide.
While there are pros and cons to both, one is not inherently more valuable than the other, as the value is determined by the student’s financial situation, career goals, and personal values. For instance, a younger student who is already set on going to college and is interested in laying the foundation for a lifetime career in digital marketing will likely find the most value in a bachelor’s degree. College graduates in the job market at a younger age will need all the experience they can get to set them apart from their competition, who likely hold similar degrees or more real-world experience. To someone looking to quickly switch professions or augment an existing degree, however, a certificate will likely appear more valuable, as it will allow them to swiftly change career paths in a relatively fast and affordable manner, compared to say going back to school for a different degree. Though this is not to say that the two options are mutually exclusive, rather, many professionals supplement their digital marketing degrees with certificates to stand out from the competition. And, in fact, “many students pursue degrees and certificates at the same time,” says Jon Frank, CEO of Admissionado, an MBA application consulting and mentoring service.
Supply chain management – A large percentage of businesses rely on physical materials to keep their bottom line growing. Learn the finer points of logistics, purchasing, contract law and more in online supply chain management courses.
Founded in 1867, the University of Illinois is a public research intensive university with three locations in Illinois: Chicago, Champaign, and Springfield. It is the second oldest university in the state behind Illinois State University and is also a founding member of The Big Ten Conference, the oldest collegiate division I conference in the United States. The Carnegie Classification System ranked the University as a RU/VH research university, indicating very high research average in comparison to national averages. Another impressive distinction of the University is that it holds the second largest library in the United States, just behind Harvard University.
Our social media marketing course equips you with the skills needed to use popular social media platforms such as Facebook, Twitter, YouTube, Pinterest, and many more, as powerful marketing tools. Many businesses settle for a token Twitter feed and Facebook page, without understanding what to do…
This 12-week online course is designed for participants who wish to increase their knowledge and develop their professional skills in the fundamentals of marketing, marketing management, sales techniques and sales management. The marketing component for this short course includes topics such as the marketing concepts, marketing and business relationships, creating a marketing plan, branding, consumer behaviour, digital marketing, strategic marketing, services, advertising and marketing research. The sales component of the programme includes topics on selling skills, the art of persuasion, the sales cycle, sales management, sales forecasting and negotiation skills.
EdX is an online learning platform trusted by over 12 million users offering the Business Writing Professional Certificate in collaboration with University of California, Berkeley – UC BerkeleyX. Enhance your writing skills as you learn how to craft clear, effective messages to better communicate in a business environment.
This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. Whether you’re just starting out in social media or are a seasoned veteran, this course has actionable social monitoring takeaways for people of all skills levels.
Founded in 2007, Market Motive is a pioneer in online digital marketing training. Market Motive’s structured curriculum is trusted by enterprises and licensed by universities worldwide. Market Motive’s Expert Pass gives you access to more than 250 hours of training covering analytics, SEO, PPC, social, conversion, mobile, email and content marketing.
This Global Strategy II – Doing Business in The Global Economy Course is a part of the Global Challenges in Business Specialization offered by Coursera in partnership with University of Illinois at Urbana Champaign.
The AdWords Fundamentals and campaign specific course packs each contain an exam preparation course and study guide to help ensure students are prepared for the certification exams, as well as supplemental materials that will help them set their campaigns up for success.
Membership is $25/month or $375/year. They also have group membership plans for companies looking to train employees. Ask around your workplace – you might be able to access Lynda for free if your company already has a membership.
Caroline Liu is a freelance writer, graphic designer, and computer programmer studying at Wesleyan University. She is pursuing majors in Feminist, Gender, and Sexuality Studies and Computer Science in order to bridge her passions for tech, design, and social justice. Learn more about Caroline on her website or follow her on Twitter.