Facebook advertising at its very best. Learn advanced methodologies of running facebook ads. Don’t stay stuck with basic knowledge on the subject. Don’t waste any money on campaigns that aren’t working, don’t run unnecessary campaigns and learn to optimise your ad sets and ad campaigns.
But, I have some good news for you: There are plenty of resources out there to help you keep your skills fresh. Whether you’re a beginner, an old pro, or even a career changer, we probably have something for you.
Offered in 10 15 min bite sized modules, twitter flight school offers tailored content across different agency roles and functions, including senior leadership (for personal branding), account planning (to incorporate Twitter in media plan to influence key decision makers) and campaign management (to launch and optimize paid campaigns to drive business results)
Marketing Philosophies and Ethics – Get an introduction to marketing terminology and the types of market orientation. Lessons also explore cause-related marketing and the social responsibility of corporations.
This 12-week online course is designed for participants who wish to increase their knowledge and develop their professional skills in the fundamentals of marketing, marketing management, sales techniques and sales management. [+]
2. We have also curated a list of Best Marketing Certifications for 2018 from institutes such as University of Wharton, UC Davis, University of Pennsylvania, Singapore University, Hubspot and more reputed colleges.
You will be able to gain the necessary knowledge and skills required to succeed in this sector. You will be able to stand out in the crowd by adding our Marketing qualification to your CV and Resume. [+]
Accounting, financial statement analysis, business analysis, financial math, PowerPoint — everything is included in this course. Including interest rates, loan calculations, time value of money, present and future value of cash flows, understanding what drives a business and much more.
Business Analytics is not based on rote memorization of equations or facts but focuses on honing your understanding of key concepts, your managerial judgment, and your ability to apply course concepts to real business problems.
25. Coursera – partners with accredited universities and other organizations to http://investor.wedbush.com/wedbush/news/read/35871325 you online courses on a range of topics and there are hundreds of marketing and sales related courses on there. Coursera offers the ability to audit classes for free, or take a class for credit by paying a fee. Courses have an official start and end date, syllabus and teacher, just like a real college class. They do have financial aid if the courses are too pricy. Get discounts on select courses at dealspotr.
EdX is an online learning platform trusted by over 12 million users offering the Supply Chain Technology and Systems Certificate in collaboration with Massachusetts Institute of Technology -MITx. Learn how technology is used in supply chain systems from fundamental concepts to innovative applications – part of the MITx Supply Chain Management MicroMasters Credential.
HubSpot Academy offers certification and training courses to teach people how inbound marketing and HubSpot software work. Classes are often taught by marketers at HubSpot and are made up of video lessons, quizzes, and tests. Most HubSpot Academy classes are available free of charge, and if you pass the certifications, such as the two below, you get a nifty certificate and badge to share on your social media profiles. Check out mine on LinkedIn:
LSBF Executive Education’s four-day short courses in marketing are designed to provide you with specific industry knowledge. You can choose between Digital Marketing and Social Media or Strategic Brand Management. [+]
The key to social media is building social proof for your expertise. It doesn’t matter what certificates you have or the courses you have taken, what matters is that you can demonstrate that you have built an online audience that wants to follow and engage with you.
Research the market Identify marketing opportunities Profile the market Analyse consumer behaviour for specific markets Implement and monitor marketing activities Make a presentation Design direct response offers Analyse direct marketing databases Selling Distribution and channels of distribution Career Prospects … [-]
ALISON offers free online classes in various professional skills users can take at their own pace. In the Diploma in Social Media Marketing course below, students can get into the nitty-gritty and big picture views of different skills of different topics — just check out one of the many modules:
Course Requirements Education – Undergraduate degree or equivalent Higher Education qualification, or relevant work experience English language – Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only) … [-]
Perfect for small businesses, marketers, agencies, and advertisers, Facebook Blueprint is your one stop shop for everything there is to know about running successful advertising campaigns using your Facebook Business Page. This huge resource of free, self-paced social media classes will cover best-practices and top strategies used by the world’s largest brands.
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The Chartered Institute of Marketing (CIM) is the world’s largest organisation for professional marketers with a global reputation as a centre of excellence, qualifications are recognised worldwide. The CIM develop their standards based on detailed research and continual feedback from employers…
Google is another company you’ve probably heard of before, and its digital marketing course offers a ton of valuable information if you plan to advertise and rank on the search engine. You can even take a Google AdWords certification at the end of the process that helps you beef up your resume (and your Google+ profile).
This digital storytelling course from the University of Mary Washington attempts to re-imagine how storytelling can be taught in the digital age. Based on a course taught at the University, the online version called Open DS106 is freely available online.