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Whether you are aspiring to top-management positions, refreshing and updating your own industry expertise, or looking to progress academically, our specialist online certificates and diplomas are the ideal choice for the modern learner.
This Accounting for Business Decision Making – Strategy Assessment and Control Course is a part of the Fundamentals of Accounting Specialization offered by Coursera in partnership with University of Illinois at Urbana Champaign.
Entrepreneurial Marketing looks at the basic restraints facing entrepreneurs interested in marketing and selling products. In seven modules, students learn about sustaining competitive advantages, market research, creating a new market, overcoming market resistance, pricing tools and managing customers. This course employs various media for online students, including Web content, lecture notes, assignments and additional online tools. Students should note that all readings may not be available for free online.
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The Diploma in Business Management is a 120 credit qualification. You can choose from range of Levels available from Level 2 to Level 7 depending on your current qualification or work experience. Learners will gain an extensive skill set for both care and managing, ensuring that they are able to…
This course will help you evaluate and combine your ideas to create a single, encompassing marketing plan. This plan will include the priorities, resourcing and performance metrics appropriate for your organization. Once complete, you will be able to immediately put this plan in place to drive results.
“I am confident that I can put together a cohesive and structured digital marketing campaign, with the tools that I’ve been given. There was a lot of great up-to-date course content. Taking the on-line course helped to make it fit into my hectic schedule.”
This SEO Training class is perfect for social media managers, executives and entry-level employees. This SEO course will help you increase the search rank of your corporate website, you blog or LinkedIn profile.
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Distance or online learning is a mode of study that allows students to study most or all of a course without attending at a campus-based institution. Distance can refer to both material and interaction. Distance learning provides access to learning when the source of awesome gadgets for your home and the learners are separated by time and distance, or both.
Advertising and marketing have both evolved drastically from the days long past of luxurious billboard ads and clever TV bits dreamt up by the Don Drapers of old. Today most of advertising and marketing is conducted by contractors or marketing firms in the digital realm–through strategies such as website ads, facebook marketing campaigns, SEO optimization, Google Adwords, and more. These new developments in the industry create a wealth of opportunities for both current marketing professionals and prospective students to specialize in such strategies to become a valuable asset to any type of business.
You need to pass 2 of the AdWords certification exams to become an AdWords certified professional — the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. While not required, it is recommended that all students undertake the AdWords Certification exams upon completing the Digital Marketing Course.
This Carnegie Mellon course, taught by Renaissance Consulting’s Mark Juliano, is available free of charge through TalkShoe. Lectures are available in a series of PowerPoint slides, and they cover topics such as generating an idea, building a team, starting the company, and writing a business plan. The course also covers funding, sales and marketing, legal issues, and giving effective investor presentations — just about everything an entrepreneur needs to know for success. Even if you own an established business, the course, which is included in Carnegie Mellon’s Masters in Information Systems Management program, offers food for thought from an industry expert.
Marketing within your own digital properties—such as your organization’s website, blog or social media pages—is an effective way to build deeper relationships with existing customers and attract the attention of new ones.
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.