This Business Writing Course is a part of the Effective Communication – Writing, Design, and Presentation Specialization offered by Coursera in partnership with University of Colorado at Boulder. Writing well is one of the most important skills you can learn for success in the business world.
If you want to set yourself apart from the crowd and gain a competitive edge in your field you need a personal website (here’s how to create a website in less than an hour) and the knowledge of how to use social media to build an engaged online audience.
Sales and Marketing course will show you how to get maximum exposure at minimum cost. A small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics. You will learn effective, low-cost, and non-cost strategies…
Google is another company you’ve probably heard of before, and its digital marketing course offers a ton of valuable information if you plan to advertise and rank on the search engine. You can even take a Google AdWords certification at the end of the process that helps you beef up your resume (and your Google+ profile).
Our Business Analysis course is the most successful starting point for hundreds of Business Analysts each year. Business analysis is a specialist discipline that enables organisations to make favourable investment decisions concerning potential business changes. [+]
I’ve had the chance to test out and research a huge amount of resources, and I’m excited to share with you 37 free social media and marketing courses that you can enroll in to upgrade your skills across the board.
Another course focusing on hard career skills, this time from the University of Minnesota via Coursera. It sounds ideal for entrepreneurs looking to level up their recruiting and retention efforts. “This course provides a foundation for developing your own approach to skillfully managing employees by illustrating alternative human resource management (HRM) strategies, introducing the importance of the legal context, and thinking about what motivates employees,” the course description explains.
Class Central aims to clear up some of the confusion by curating the 8,000 or so MOOCs (massive open online courses) currently available to students. They also put together an annual list of the 50 most highly rated classes in areas from technology to the humanities.
What are the pros and cons of analysing social media data in real time? Learn how to use Tableau to analyse data, identify trends and patterns and explore how social media have been used in times of crisis and during political campaigns.
The Online Marketing Crash Course: Traffic, Leads, & Clients ($197): This 30 day crash course promises to take you step by step through the marketing process and leave you with a killer strategy by the end of the month. Geek-speak fluency not required.
You can’t improve what you don’t measure so this course will teach you a useful set of analytical skills that will improve your social media campaigns and help you identify the content that is most helpful for growing your online audience.
A digital marketing background in a related discipline is not required for our professional diploma courses. The aim of our professional diploma and specialist diploma courses is to enable you to learn everything you need to know, so you can kick start your digital career.
Adding new products to a company’s portfolio keeps revenues up and promotes innovation in the market. And offering products that follow a logical cycle matched to consumers’ needs will help promote “lifetime customers,” a concept closely tied to “lifetime value.” However, innovation alone will not determine the success or failure of a product.
Business and marketing are both prized areas of expertise in modern business environments, and our MSc Business with Marketing will help to prepare you for a senior role in a wide range of industries. Graduates from this course will possess a comprehensive, in-depth knowledge of management…
With 25,000 study hours in over 190 online training courses, we offer you flexible, tailor-made and practice-oriented training in which you will find the right training. For a small monthly fee, you can train yourself specifically and continuously in the modular principle. All our trainings conclude with a certificate. Optionally, it is possible to obtain ECTS credits after passing the exam at one of our study centers. [+]
Taught by Kevin Hartman, Head of Industry at Google, this free marketing course on “Digital Analytics” focuses on the specific data collection, analysis, and visualization techniques used by the world’s top brands. Unlike some of the other analytics classes offered online, this one focuses specifically on marketing.
The University of Toronto offers a certificate program in Digital Marketing Management. The program consists of three main courses: Foundations of Digital Marketing Management, Search Engine Marketing, Social Media Strategy, which you have up to two years to complete. The program covers the foundations of the field as well as the specialist disciplines of search engine marketing and social media marketing, preparing both new students and seasoned professionals for new evolutions and demands in the industry. While there is a fewer number of core content covered than many on this list, it is more focused and specialized in the content covered–mainly search engine, and social media strategies.
From awareness to purchase to customer service, and everything in between, the customer journey encompasses key interactions between a brand and http://finance.virtual-strategy.com/virtualstrategy/news/read/35871325 consumer. Smart marketers keep a close eye on this journey to identify and address pain points, inconsistencies, and other missed opportunities. The result: A best-in-class customer experience that boosts their likelihood of becoming a loyal brand advocate.
Organisations are constantly striving to become more efficient and effective, and business analysts support these efforts by clarifying the viable options open to the organisation, evaluating these options and ensuring that the selected solution is defined clearly.
Whether you’re looking to foster brand awareness, increase website traffic, or drive sales, learn how to craft a simple social media strategy to achieve your goals on Facebook and Twitter. From finding your voice to paid advertising, Brian Peters (Digital Marketing Strategist at Buffer) walks through his process for custom social strategies.
Marketing Philosophies and Ethics – Get an introduction to marketing terminology and the types of market orientation. Lessons also explore cause-related marketing and the social responsibility of corporations.