Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
EdX is an online learning platform trusted by over 12 million users offering the Business Communication Certificate in collaboration with Rochester Institute of Technology – RITx. Learn how to effectively communicate and build professional relationships through face-to-face, written, and non-verbal communication.
Humbled and grateful to be living the social media life at Buffer! California coast born and raised, but always on the go with my lovely wife Katelyn. Love reading, designing, writing, running and adventuring.
This is the introductory course to Digital Marketing and is relevant for beginners who may want to understand the basics of the Digital Marketing eco-system before deep diving into each topic. Offered in bite-sized modules, the person needs to unlock 23 badges to win a certificate. Each badge pertains to 1 topic (among SEO, SEM, display, search, email, etc.) and covers the entire gamut of online marketing. The ones who already know about these terminologies or are taking the other courses mentioned in this list can choose to skip this course.
Target Internet has a brilliant way of breaking down the complex – demystifying rapidly changing tools and trends. Target Internet’s level of customer service is exceptional, constantly in touch, incredibly responsive, listen to their customers. Veronica Tucker, Global Learning & Talent Manager
PPC University is a fully free online learning resource created by WordStream, to help build your PPC and digital marketing skills. The format is presented in three streams of learning plans which offer lessons for beginning to advanced users, with additional modules for social advertising.
Our BA (Hons) Business and Marketing online degree equips students with a broad-based and thorough understanding of the rapidly changing environment and operations of modern business and market promotion. The business modules will introduce you to increasingly complex problems and encourage you…
“In General Assembly’s part-time Digital Marketing course, on campus or online, students learn performance marketing by creating, distributing and optimizing their own digital marketing campaigns. These campaigns are served on platforms such as Google AdWords, Facebook, Instagram, MailChimp, and LinkedIn. Additionally, we supply training in data and industry benchmarks for students to practice the budgeting and optimization process before launching their real-world campaigns.”
The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing.
edX is another MOOC provider that features courses offered by top-tier universities, including Harvard University, Massachusetts Institute of Technology, and Boston University. Like Coursera, classes are taught online and start at specific times throughout the year. Here’s a class we think you’ll find valuable:
Coursework in this on-campus and online management degree program shows you the tools you may need to enhance your knowledge and apply it in your organization. You can earn up to 90 credits based on your previous experience in business or prior college credit.
Online videos explore the most current themes in business, tourism and branding as they apply to marketing techniques and strategies. The episodes cover diverse topics such as celebrity sponsorship, sustainability, brand differentiation, tourism marketing and fundraising promotion.
EdX is an online learning platform trusted by over 12 million users offering the Financial Decision Making in collaboration with University System of Maryland – USMx and UMUC. Learn how corporate leaders make effective decisions to maximize profitability and achieve strategic organizational goals.
In this scenario-based course, learn how to coach http://e-stardom.com/news/overstock-clearance-sale-company-stockclearanceguru-celebrates-successful-launch/0052164/ employees through challenging situations. Discover how to coach someone who’s older than you, how to motivate employees who have been demoted or promoted, and more.
Who wouldn’t want to reach out to their audience when the audience are indeed looking out for them and that too for ‘free’? This is where optimizing the website to search engines is important. Unlike the Google Analytics and Adwords certification, Google does not offer any certification for SEO (may be because of the volatility of SEO algorithms). However, below are some of the guides and courses, that can help you get started:
Whether writing turns into a full-time career for you or just a fun project to tackle on the side, the folks at Contently are happy to help prepare you to pitch your content ideas to brands both big and small.
This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. Whether you’re just starting out in social media or are a seasoned veteran, this course has actionable social monitoring takeaways for people of all skills levels.
Earn Money Online. These courses really help you do that. Check them out to know what we are talking about. Along with these courses on Affiliate Marketing, it will also be a good idea to have a look at Best Amazon Affiliate Marketing Courses and Best ClickBank Affiliate Marketing Courses. Choosing any of these courses will help you figure out how you can use the power of the internet to target consumers and customers all over the world by selling products listed on various sites all over the web. Believe it or not, people are presently earning up to 6 figure and 7 figure incomes by just investing their time and resource in Affiliate Marketing.
Our popular, FREE online courses teach new entrepreneurs how to start a business and experienced entrepreneurs how to grow a business. Through video, audio, and text, our online students learn how to pick a business, how to finance it, how to build clientele, and how to create a successful team. MOBI students come from all over the world and represent every kind of business imaginable.
The specialization consists of 6 social media courses that you must complete along with projects that help you apply what you learn and a certificate from Northwestern University to highlight your new skills on your resume or LinkedIn.
“As part of General Assembly’s part-time Digital Marketing course, on campus or online, we look at emerging trends in social media marketing, including the market positioning, user base, and user profiles of various social media platforms. We also explore the pros and cons of collaboration with social media creators on content marketing and affiliate marketing. Students also learn about the various targeting capabilities and advertising formats offered by each platform, and have a chance to create sample social media campaigns for selected companies or a company of their choice.”
During this type of education students communicate with the faculty and other students via e-mail, electronic forums, videoconferencing, chat rooms, bulletin boards, instant messaging and other forms of computer-based interaction.
There is no need anymore to physically travel across the globe looking for the best education when that education is available right on your computer screen. Coursera has tied up with reputed universities globally and we’ve identified some of the best courses available on the platform.
Offered in 86 modules, this course covers best practices for campaign planning and optimization using Facebook’s family of apps and services including Instagram. Note that while all the courses can be accessed for free, you need to pay and schedule an exam if you want to get an officially recognized certificate from Facebook.
“Marketing in a Digital World” is one of the most popular free marketing courses on Coursera – with more then 100,000 students enrolled to this date. Taught by a professor at the University of Illinois, this class focuses on the transformation of marketing strategies an tactics into a digital-first world. Specifically, how technology is putting the power of marketing into the hands of the consumer.
The arrival of the internet has meant an evolution that has transformed the nature of these four elements. This evolution means a change of focus from the company vision to the client vision. The product is no longer as important as the need that the product satisfies in the consumer. That is why marketing 2.0 or digital marketing as a new channel of communication with customers and the business environment is increasingly common and necessary for companies today.