Who wouldn’t want to reach out to their amazing home improvement gadgets when the audience are indeed looking out for them and that too for ‘free’? This is where optimizing the website to search engines is important. Unlike the Google Analytics and Adwords certification, Google does not offer any certification for SEO (may be because of the volatility of SEO algorithms). However, below are some of the guides and courses, that can help you get started:
Alicia Morga, Digital Marketing instructor at GA San Francisco, says, “Content marketing encompasses the creation, editing, and distribution of content to help a specific target customer along in their journey toward a business. It’s marketing that simply looks like content. And that’s why it’s a secret weapon every marketer must have. Content marketing can look like a blog with tips, content hubs with engaging and useful content, white papers, podcasts, videos, and more.
The University of Vermont’s Digital Marketing Fundamentals Certificate can be completed in just 12 weeks and only requires about 8-10 hours of your time a week. The program covers a different topic each week that is taught by seasoned professionals who are succeeding in their speciality in digital workspace. The certificate is designed to accommodate professionals looking to jumpstart their careers in digital marketing whether they are starting from scratch or making a career change later in the game. This program takes the number 1 spot on this ranking because it is one of the most affordable and fast-paced programs on this list while offering one of the lowest tuition rates as well.
Strengthen your capacity to make innovation a reality; unlock your potential to create winning strategies. Participants in Disruptive Strategy with Clayton Christensen are eligible for a Certificate of Completion from HBX and Harvard Business School.
This course will show you the very basics of accounting. You can complete it in about an hour. This course is intended for business owners, business students, managers or anyone who wants to understand basic accounting. It presents the information in an understandable format.
Business Specializations and courses help you hone skills critical to success in the modern workplace, with areas of study including entrepreneurship, business strategy, marketing, finance, and management. Whether you’re a small business owner or working in a large international firm, business courses will improve your ability to analyze, understand, and solve business problems.
“I am not in marketing, but in my current capacity, it made look at things from a different perspective. The way I see it is it is indispensable for anyone dealing with people, and being in IT consultancy, how to get their buy in in programs and projects, and how to promote ideas taking into account the people component. ”
Being successful in digital marketing is a lot like being an orchestra conductor—there’s a ton of moving parts, and they all need to work together in harmony. From automation to HTML, SEO to content, social media to e-business, there’s a lot to learn in your journey to becoming a full stack digital marketer.
Want to learn how to guarantee your website comes up with more specific information on search engines like Google? If so, this course will show you how to take your HTML and SEO skills to the next level.
Copyblogger is a content marketing company that creates content about content (so meta). Its blog provides a ton of great resources about digital marketing, and this class, “Internet Marketing for Smart People,” is made up of ebooks and emailed lessons and other course materials. Copyblogger espouses four pillars of content marketing success, which it delves into over the course of this class.
Keith Yamashita, will teach you how to craft a compelling story that matters to your audience. Keith draws on years of experience helping Fortune 100 companies tell their brand stories, and has developed it into a structure that anyone can use and benefit from.
With the tagline, “you don’t have to be a genius to master internet marketing,” this 20-part email course from the folks at Copyblogger offers a great starting place for those new to the marketing field. What’s unique about this course is that it digs deeply into the areas of direct response copywriting and relationship building.
The Superior Digital Marketing Program, through the right mix of general and specific knowledge, allows students to acquire the skills to have a substantial competitive advantage in developing their career skills. For all these reasons, if your future is in marketing, you think digital.
If you’ve considered studying business, but can’t seem to carve out the time for such an undertaking, consider Alison’s free, online business courses. These online business classes include a diploma-level certificate in Business Management and Entrepreneurship, another in Business and Legal Studies and one in E-Business.
Codeacademy offers free, interactive coding classes that take you from lesson one to building a fully-functioning website. The courses we’ve highlighted below are just a few of the courses; Codeacademy offers many more, depending on your organization’s needs. Codeacademy classes feature lectures and a workspace in the same browser window so you can see the effect of your work live, as it’s created.
While there are many job opportunities for people interested in marketing, only those with exemplary marketing skills can truly enjoy a rewarding and lucrative career. Learn these skills fast and conveniently with ICI. [+]
Learn how to hold others accountable so you can both succeed in your goals. Conscious Business author Fred Kofman shows how to set up commitments and make clear requests, to maximize team accountability.
credits.Learners are required to complete 6 modules to achieve the 60 credits required togain the Level 3 Diploma in Business Management. Learners will be expected toattend lectures and workshops that will introduce the subject matter. Formativeassessments (weighted at 0%) may be used in lectures…