Another podcast, but Freakonomics deals specifically with – you guessed it – economics. No, no, I promise it’s not boring. It deals with the hidden economic situations you’ll encounter in everyday scenarios.
“We teach programmatic advertising in GA’s part-time Digital Marketing course, across our campuses and online. For businesses, the skill is taught in our corporate training programs in formats ranging from one-day seminars to multi-day workshops. While programmatic education is certainly relevant to digital marketers, it can also help anyone in a company that practices digital media truly understand the landscape as dollars continue to shift. In our programs, we focus on making the theoretical real http://technology.morningdispatcher.com/news/overstock-clearance-sale-company-stockclearanceguru-celebrates-successful-launch/0052164/ hands-on exercises, real-world examples, and a collaborative approach to help each participant understand how programmatic approaches can help their team succeed.”
Have plenty of email subscribers, but few who respond and interact with your product? Taking this one will teach you how to design a list-building funnel to widen your reach as an email or information marketer.
Whether you want to upgrade your business skills or supplement your management qualifications, get inspired by our latest stories. Discover how to further your career with our ‘Become a…’ advice, or browse our online and accredited business courses on key topics such as leadership, networking or project management from top universities and organisations.
Do your teams have the digital marketing skills you need to compete? OMI works with you to assess proficiency and knowledge gaps. We’ll craft a training program to help employees master the critical tactics and strategies that drive business growth.
“Students rate the classes on a five-star scale similar to how they would a restaurant on Yelp. We sort the classes based on the Bayesian average of their rating, which factors in the number of ratings for the class,” Class Central founder and CEO Dhawal Shah explained to Inc.com in an email.
I think what these are best for is so that you can apply a lot of the principles in real life. Your next employer may be looking for the specific projects you’ve worked on and these courses will help you demonstrate that on a wide scale.
In this weekly series, accounting professors Jim and Kay Stice break down essential accounting and finance concepts into bite-sized chunks that are easy to understand. Tune in every Monday for a new tip.
Udemy is another online learning platform that focuses specifically on courses related to skill building for working professionals. One thing to note about Udemy: The classes we’ve highlighted are free, but it offers a myriad of other paid options for as little as $10, in some cases. If you have a good experience with a free course, it could be worth a small investment to deepen your skills, too.
Designed for beginners to digital marketing, these introductory courses are not as comprehensive as some of the other offerings on our list. Professionals interested in the AMA’s Professional Certified Marketer (PCM) credential will benefit the most from these modules.
Advertising and marketing have both evolved drastically from the days long past of luxurious billboard ads and clever TV bits dreamt up by the Don Drapers of old. Today most of advertising and marketing is conducted by contractors or marketing firms in the digital realm–through strategies such as website ads, facebook marketing campaigns, SEO optimization, Google Adwords, and more. These new developments in the industry create a wealth of opportunities for both current marketing professionals and prospective students to specialize in such strategies to become a valuable asset to any type of business.
Great list! I’ve checked out almost all of these courses and gotten all the way through a few of them. Slightly outdated; Udemy is now charging $29 for the Google Adwords 101 Class. Thanks for the resource!
Thinking of an MBA as well? Our MBA Bridge program lets you save time and money by taking three graduate-level courses in your BSM program. You can apply them to your MBA and could earn both degrees in just over five years.
The ability to use social media to get people’s attention, build an engaged audience and express your personality is becoming an essential digital skillset in the 21st-century knowledge-based economy.
Between increasing awareness of global markets, shifting economic power structures and surging advancements in communications and transportation technology, some companies are having trouble keeping up with the pace of today’s business world. Online business training can provide the sort of up-to-the-minute training hiring managers look for to help keep their companies from falling behind.
As part of a project by Professor Deirdre Barrett to resurrect a study started in 1940, a group of Harvard undergraduates probed the dreams of British officers captured early in World War II and held in a German prison camp.
Digital marketing skills are critical not only to those actually working in the field but also to entrepreneurs. Even if you’re past your very early startup days and have a marketing team, the most successful founders have a working knowledge of each aspect of the business and can provide knowledgeable oversight of digital marketing campaigns.
Another MOOC resource site, Canvas offers free online courses on a range of topics. While currently there are no courses that deal explicitly with online marketing, check back to see new offerings. Some courses that may interest online marketers.
UoF’s lessons are taught exclusively by fashion school professors and industry professionals, never by amateurs. You’ll see the exact same lectures and “how-to” demonstrations taught by the best fashion schools, but without rigid class times at inconvenient locations. Instead, you decide what, when and where you want to learn.
Entrepreneurial Marketing looks at the basic restraints facing entrepreneurs interested in marketing and selling products. In seven modules, students learn about sustaining competitive advantages, market research, creating a new market, overcoming market resistance, pricing tools and managing customers. This course employs various media for online students, including Web content, lecture notes, assignments and additional online tools. Students should note that all readings may not be available for free online.