Accounting, financial statement analysis, business analysis, financial math, PowerPoint — everything is included in this course. Including interest rates, loan calculations, time value of money, present and future value of cash flows, understanding what drives a business and much more.
Another important paradigm shift that is being observed is the shift from outbound sales methodologies like Cold Calling, to Inbound Methodologies. Imagine, leads coming to you! This Hubspot’s course will helps you identify potential buyers, develop outreach strategies and build personalized presentations so that you can better advise today’s empowered buyer.
UC Irvine offers an online Digital Marketing certificate, which in the University’s words provides “you with a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at fully leveraging the Internet for achieving business goals such as acquiring, converting, and retaining online customers.” The program consists of 6 standard courses and 4 electives, which are chosen by the student to increase their specialization in a given area. These courses add up to a minimum of 160 hours of instruction, which students have up to 5 years to complete. With all 7 areas of core content covered in this program, students can expect a comprehensive education in digital marketing.
The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, … more
The world of Digital is not just restricted to marketing communications. It has started to change the way relationships are formed and hence sales professionals need to adapt quickly to leverage social media to drive better qualified leads and increase deal sizes. Hootsuite’s course on Social Selling focusses exactly on that and consists of 3 main components – establishing a professional social media presence, researching and planning your social selling activities, and prospecting and engaging on social media.
Udemy is another online learning platform that focuses specifically on courses related to skill building for working professionals. One thing to note about Udemy: The classes we’ve highlighted are free, but it offers a myriad of other paid options for as little as $10, in some cases. If you have a good experience with a free course, it could be worth a small investment to deepen your skills, too.
Between increasing awareness of global markets, shifting economic power structures and surging advancements in communications and transportation technology, some companies are having trouble keeping up with the pace of today’s business world. Online business training can provide the sort of up-to-the-minute training hiring managers look for to help keep their companies from falling behind.
Rachel Wendte, User Experience Design Immersive instructor at GA Chicago, says, “Smart advertisers are using their money and energy to grab you where you’re spending the most time: online. From sponsored Instagram posts by a brand you may be interested in, to email subject lines that tempt you to come back by adding in your first name or a specific call to action ‘just for you,’ the lines between pleasantly browsing and unsuspected marketing are blurry. As users, we think of the internet and our social media channels as a way to catch up with friends, see what our relatives are doing on vacation, or share updates about our lives, but brands see this space as prime real estate to catch our attention and convince us to buy a product or service.
Keith Yamashita, will teach you how to craft a compelling story that matters to your audience. Keith draws on years of experience helping Fortune 100 companies tell their brand stories, and has developed it into a structure that anyone can use and benefit from.
About this course: Video marketing is making a huge splash online and on social media. But one thing what we consistently hear is that marketers aren’t quite sure where to start. Yet, videos have the potential to engage an audience in new and exciting ways – Just look at BuzzFeed Tasty for an example of the power of video!
Buffer’s Social Media Week of Webinars isn’t exactly a course — it’s a series of live webinar recordings on YouTube — but the videos are chock-full of current and valuable information for social media marketers from the experts. Topics include Instagram and Facebook marketing and how to do public relations on social media.
A course is an individual class that may be taken on its own or as part of a degree program. Classes often range in duration from a few months to two years. They can offer a general overview of an industry or be an intensive study of a particular topic.
Want to dominate your industry with a distinctive personal brand? Download my Personal Branding Guide. For a limited time get a 7-day free trial of Social Creators, my membership community for social media creators.
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
What students learn Define Google AdWords and pay per click Describe conversions from clickthroughs Decide whether they will write your own ads or enlist help What’s included Understanding AdWords lingo Creating groups Designing your ads Looking at success [-]
Marketing strategy isn’t confined to your marketing team. By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition.
EdX is an online learning platform trusted by over 12 million users offering the Supply Chain Dynamics Certificate in collaboration with Massachusetts Institute of gadgets for mountain home – MITx. Learn how to manage and harness the dynamics and interactions between firms and entities within a supply chain – part of the MITx Supply Chain Management MicroMasters Credential.
With 25,000 study hours in over 190 online training courses, we offer you flexible, tailor-made and practice-oriented training in which you will find the right training. For a small monthly fee, you can train yourself specifically and continuously in the modular principle. All our trainings conclude with a certificate. Optionally, it is possible to obtain ECTS credits after passing the exam at one of our study centers. [+]
A successful business starts with a clear vision and a thorough understanding of the opportunities available to turn that vision into a reality. Whether you have an idea for a future venture or you already have a side-line business whilst studying, this course will help you consider your vision and explore the opportunities available. It will give you the time to plan and help you to start documenting your thoughts in a structured business plan while allowing you to share your ideas with others.
The experts agree—learning Mandarin is a must when it comes to growing a business in China. Shanghai, Shenzhen, and Beijing are haunted by the ghosts of US businesses that arrived with much promise only to perish a few short years later. If you want to succeed in China you need to speak the language and understand the culture. The Mandarin language training experts at BRIC Language Systems will help you succeed in your Chinese endeavors by taking advantage of our business-focused Mandarin language courses and services. BRIC’s Mandarin experts will not only teach you the language specific to your corporate goals and industry but the business culture that will allow you to operate like a local. BRIC’s Revolutionary Approach was designed for the business professional and multinational corporations. See course descriptions here. BRIC Courses Feature:… [-]
This Business Strategy is part of the Strategic Leadership and Management Specialization offered by Coursera in partnership with University of Illinois at Urbana Champaign. In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage.
Search is extremely powerful because it allows brands to reach high-intent users who are likely to become customers. Companies rely on search engine optimization — or SEO — to boost their visibility in organic search results and reach these people. By building an SEO-friendly site structure and creating content around what people are searching, a site’s ranking will improve on engines like Google, Bing, and Yahoo!, driving more traffic and increasing awareness for free.
The course provides detailed examples of monitoring in action, allows you to get an overview of the different social media monitoring tools available for use, and strategies for how you can use what you’ve learned and apply it to your own social media program.
The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target … more
This course provides a clear overview of the digital marketing world. Discover how players such as ad networks, demand-side platforms and data management platforms interact with advertisers, agencies and publishers. Then learn how to use time-proven frameworks to assess your customers’ needs and identify your primary marketing objectives. Once you’ve put that all together, you’ll learn how to evaluate the performance of digital marketing campaigns.
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
The PearsonEdexcel BTEC Level 5 HND online distance learning course in Business and Management is recognised as being equivalent to the first two years of a UK degree. After 1 year of extra study, with entry into the 3rd and final year 3 at a UK, European or International university, it can…
With Facebook becoming very much a “pay-to-play” platform, this is the perfect opportunity for businesses and marketers to fully grasp everything there is to know about ensuring that your advertising dollar stretches as far as possible.
Social Media Online Marketing Courses. Want to learn about social media marketing? Check out Three Sixty Academy on Udemy. They offer free social media marketing courses for Facebook, LinkedIn, YouTube, Instagram, Twitter, and Google+ (perfect if you’re in a creative industry like craft marketing!).
Established in 1885, The University of Wisconsin — Milwaukee is a public urban research university located in Milwaukee, Wisconsin just East of Lake Michigan. According the Carnegie Classifications of Institutions of Higher Education, the University is classified as an RI: Highest Research Activity with $62 million in research expenditures in 2015. The university ranks 98th in the world in the Professional Ranking of World Universities conducted by the École des Mines de Paris in 2011.
The University of California Los Angeles offers a Marketing Certificate with concentration in Social Media and Web Analytics. The program is specifically designed to either supplement current professionals in the field, or enhance the education of current students’ education. In the program director’s words, “this program provides an excellent opportunity to proactively supplement your experience or expand your appeal and stature as you prepare for the [digital marketing] marketplace.” With seven required standard courses and 4 electives chosen out of 12 options, students have the opportunity to custom tailor their learning experience to specialize in accordance with career goals.
It takes about 4 hours to go through the course materials and by the end of the course you will be writing better content for the web with a content strategy, more scannable content and more focus on shareability and ranking in search engines when you write your blog posts.
2. We have also curated a list of Best Marketing Certifications for 2018 from institutes such as University of Wharton, UC Davis, University of Pennsylvania, Singapore University, Hubspot and more reputed colleges.
**This is an Endorsed Level 2 Certificate in Business, Management ***You will get *Endorsed Certificate* from *Ofqual regulated awarding organisation.* ILC’s Level 2 Certificate in Business Management is the best way for achieving the theoretical as well as practical knowledge and skills about…