Want to excel at finance or managing people? Our online business and management courses will help. Further your career with communication, networking and project management courses. Take leadership training with top universities and business schools.
Gain a strong foundation in the core concepts of digital marketing and become a specialist in email and social media marketing. Gain an overview of social media platforms, analytics, email marketing, SEO, PPC, mobile marketing and analytics. Learn how to strategise for social networks and manage…
Marketing within your own digital properties—such as your organization’s website, blog or social media pages—is an effective way to build deeper relationships with existing customers and attract the attention of new ones.
Customer relationship management (CRM) is the practice of optimizing a company’s interaction with its consumers. To do that, CRM software and technology — like Salesforce and Oracle — collect user information across various touchpoints (social media, live chat, etc.). Smart usage of these systems helps marketers curate an experience to each customer’s needs.
It is essential to understand how to write reports and proposals that get read. We write reports in a range of formats and a variety of purposes. Whether you need to report on a product analysis, inventory, feasibility studies, or something else, report writing is a skill you will use again and again. [+]
Wordstream is a search engine and social media marketing software company that helps marketers drive the greatest ROI from their paid search and social media campaigns. These free guides and ebooks distill learnings and best practices for users with varying levels of expertise running pay-per-click (PPC) campaigns. Here are some of its topics and offerings:
This course covers the unique opportunities of “owned media” and how those differ from “paid media”. You will learn more about content marketing, search engine optimization, social media “fan pages”, mobile apps, and virtual reality apps and assess the relevancy of owned media initiatives for your own marketing objectives. By the end of this course, you will have a plan outlining a strategy for your own potential use of these channels.
Hey Brian, was just about to chime in here with the same info—this course used to be free (including all Coursera courses) with an optional upgrade to the specialization, but there was a recent change. I also told my social media interns about the course http://dailyworldweb.com/news/overstock-clearance-sale-company-stockclearanceguru-celebrates-successful-launch/0052164/ that it was free; they were the ones that alerted me that it no longer was. Looks like Northwestern University in particular no longer allows taking courses that are part of a specialization for free on Coursera. I think some of the other specialization courses are the same now—even if you try to take them individually and without a certificate, they are no longer free. Too bad, because yes, when I took the course a few months ago, it was free and GREAT!
WHAT’S NEW? The latest update of the DMI syllabus makes the certification even more relevant and work-ready. The focus has now shifted more towards SEO, content and website optimisation, rather than the more traditional marketing technique of Social Media. As the Digital Marketing landscape…
Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to create a repeatable and scalable business model. This Entrepreneurship 2 – Launching your Start-Up course is offered by Coursera in partnership with University of Pennsylvania is part of Entrepreneurship Specialization..
“Marketing in a Digital World” is one of the most popular free marketing courses on Coursera – with more then 100,000 students enrolled to this date. Taught by a professor at the University of Illinois, this class focuses on the transformation of marketing strategies an tactics into a digital-first world. Specifically, how technology is putting the power of marketing into the hands of the consumer.
As one of the most popular sites for online education, Coursera has many offerings, including free online marketing courses. Check ‘em out. Even if you don’t see anything you like, check back every now and then – new classes are always being added.
“In General Assembly’s part-time Digital Marketing course, on campus and online, students learn about email marketing and how it can be applied as a strategic vehicle to reach a target audience. Exercises include creating your email marketing strategy and developing a plan for growing your list and developing a relationship with your customers over time. Students have the opportunity to test out an email campaign as part of their final project, which is to present a digital marketing experiment on a real-life company.”
Great Article on free online marketing course. I have done a lot of research online and found great resources and tools for Online Marketing and how to promote your business using social media, PPC advertising and more. Follow the experts and take advice from successful businesses and follow their lead.
Gain the skills and confidence needed for your next chapter with HBX CORe. Credential of Business Readiness – CORe is the program that Harvard Business School offers to incoming students to prepare for the MBA classroom.
The University of St. Thomas was founded is a private, Catholic, liberal arts, archdiocesan university founded in 1885 and located in Minneapolis, Minnesota . Originally founded as a Catholic seminary, the University is named after the medieval theologian philosopher, Thomas Aquinas, who was the patron saint of students in the Roman Catholic Church. With over 10,000 currently in enrollment it is also Minnesota’s largest non-profit university. Today, The University of St. Thomas remains true to its Catholic and philosophical roots; with a motto of “All for the Common Good,” it maintains heavy focus on community service and education as platform for social flourishing.
Get a “diploma” in Social Media Marketing in just 15-20 hours with this free, ad-funded course provided by online course provider ALISON. It explains the use of email marketing, affiliate marketing, Facebook marketing, and how to use social media tools such as Twitter, podcasting and blogging.
While many students are weighing their options in either degrees or certificate, others are considering all-together free digital marketing education options. With the rise of MOOCs (massively open online courses) many students without the means to attend college or pay for certificates are finding the ingredients to piece together their own quality education. In The New York Times article entitled “Instruction for Masses Knocked Down Campus Walls,” author Tamar Lewin stated, “in the past few months hundreds of thousands of motivated students around the world who lack access to elite universities have been embracing them [MOOCs] as a path toward sophisticated skills and high-paying jobs, without paying tuition or collecting a college degree.”
The experts agree—learning Mandarin is a must when it comes to growing a business in China. Shanghai, Shenzhen, and Beijing are haunted by the ghosts of US businesses that arrived with much promise only to perish a few short years later. If you want to succeed in China you need to speak the language and understand the culture. The Mandarin language training experts at BRIC Language Systems will help you succeed in your Chinese endeavors by taking advantage of our business-focused Mandarin language courses and services. BRIC’s Mandarin experts will not only teach you the language specific to your corporate goals and industry but the business culture that will allow you to operate like a local. BRIC’s Revolutionary Approach was designed for the business professional and multinational corporations. See course descriptions here. BRIC Courses Feature:… [-]
This digital storytelling course from the University of Mary Washington attempts to re-imagine how storytelling can be taught in the digital age. Based on a course taught at the University, the online version called Open DS106 is freely available online.
Udemy is another online learning platform that focuses specifically on courses related to skill building for working professionals. One thing to note about Udemy: The classes we’ve highlighted are free, but it offers a myriad of other paid options for as little as $10, in some cases. If you have a good experience with a free course, it could be worth a small investment to deepen your skills, too.
HubSpot’s Inbound Marketing Certification is a great introduction to inbound marketing from the company that coined the term. I’ve taken this certification twice and can personally vouch for its value. Check out this post about why you should care about HubSpot’s Inbound Certification.
The evolution of digital in the last 6 years has completely changed the way that people communicate, learn, and consume products. More than ever, brands have the ability to reach out to more customers and actually listen to them in order to tailor their messaging, brand, and product strategies.
Also offered through The Open University, Innovation, Markets and Industrial Change is designed to help students examine the role of innovation in the development of industries and consider how production costs can change as sales increase or new technology is introduced. Students who complete the course’s six units will also understand the relationship between consumer demand for a product and its price, as well as how output and production costs can affect industry structure.
Learn how to hold others accountable so you can both succeed in your goals. Conscious Business author Fred Kofman shows how to set up commitments and make clear requests, to maximize team accountability.
A practical six-week introduction to the use of data and data science techniques to enhance marketing insights and manage online customer interaction in web-based environments. Developed for people who engage with their organisation’s clients in a digital age, the course aims to help you improve both customer acquisition and retention, and to increase your customer’s lifetime value.