B2B companies, products, and services often require a slightly different approach to content marketing. Customer sales cycles are more drawn out and require various, targeted content types to help assist decision-makers to the next stage.
This SEO Training class is perfect for social media managers, executives and entry-level employees. This SEO course will help you increase the search rank of your corporate website, you blog or LinkedIn profile.
Simon Fraser University offers a Digital and Mobile Marketing Certificate designed for for public relations, marketing, journalism, business, government, NGO, non-profit, and other professionals who need to update their skills by mastering today’s essential digital marketing tools. The program consists of eight courses and final practicum to be completed after the courses. Full-time students can expect to finish the program in about 9 weeks, while part-time students should expect something around 15 months, but regardless students must complete the program within a 5 year period. While the price tag on this certificate is higher than others, the stellar faculty and well-developed course content make a strong argument for its value.
Oregon State University offers a digital brand management certificate. The certificate program consists for four courses that are conducted separately over the course of a year, which when completed together yields the certificate. The four courses are: building a digital content strategy, search engine optimization and search engine marketing, social media and mobile http://markets.financialcontent.com/gatehouse.sjr/news/read/35871325 and digital brand strategies. The courses are instructed by industry pros are designed to emulate the strategies of industry tycoons such as Nike, Adidas, Weiden + Kennedy, Jive Software, and Oregonian Media Group. As a student in this program you will be provided with opportunity to learn from and build connections with these impressive industry leaders.
Search Marketing is one of the most important digital disciplines as over 90% of web users rely on search engines to find what they are looking for. FREE PRINCE2, Agile or Excel training when you buy a DMI course with e-Careers! This Specialist Professional Diploma in Search Marketing…
Major companies are increasingly using brand storytelling in their marketing, knowing that stories are the best way to create an ongoing emotional bond with consumers. With these free online courses, you can find out how to create a stand-out brand and use narrative to sell through brand storytelling.
Curious about the power of landing pages in marketing campaigns? Unbounce has the art of a perfect landing page down to a science. And in this comprehensive online marketing class, they share all of that knowledge with you, no questions asked.
This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the… more
Hi, @kirstyreschke:disqus! Wow, thanks for the super kind word 🙂 Really great to know that you’ve been taking a lot of courses! Thanks for giving this article a read and for the comment! Take Care, Brian
Wordstream is a search engine and social media marketing software company that helps marketers drive the greatest ROI from their paid search and social media campaigns. These free guides and ebooks distill learnings and best practices for users with varying levels of expertise running pay-per-click (PPC) campaigns. Here are some of its topics and offerings:
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Learn from the Lead SEO Instructor of UC Davis Extension and get a strong foundation in search engine optimization. This four-week course will teach you best practices with SEO and core strategies in driving the results you want.
This Global Strategy II – Doing Business in The Global Economy Course is a part of the Global Challenges in Business Specialization offered by Coursera in partnership with University of Illinois at Urbana Champaign.