This marketing course is perfect for marketers looking to understand where the marketing field is today and how you can leverage new-age strategies to attract customers. And for those who are keen to continue their learning, this course is part of a larger Digital Marketing Specialization for the University of Illinois.
The most glaring challenge, however, may present itself when it comes to employment. Where other students’ work and performance was tracked and measured by their college, the challenge for self-educated students is to prove that their knowledge and ability is superior without the help of a GPA, a degree or certificate, or professor recommendations. Students who can perfect this type of education, however, will likely find themselves in enviable situations–advancing in their careers without student debt and with all the powerful skillsets developed by their self-motivated and self-constructed education. As mentioned above, however, this path is not mutually exclusive and many students will find that free resources perfectly supplement their degrees or certificates. No path is inherently better than the other, rather, the value depends entirely on the student’s qualities, goals, and financial factors.
Business Administration Videos are uploaded to the school’s YouTube page often. Videos are presented by leading business experts such and cover topics like leadership, investment strategies and behavioral economics.
Getting a business education doesn’t have to be expensive. An increasing number of colleges, universities and even nonprofit organizations offer free business courses online. Find out how you can sign up for these courses and what you can get from them.
Wordstream have created a series of free PPC courses to help you get more bang for your buck when using Google AdWords or other PPC options. The courses cover all levels, from introductory to advanced, so you can learn more no matter what your current level.
When William Mullan started working at Raaka Chocolate — a small bean-to-bar operation in Brooklyn, New York — he was a jack of all trades tasked with telling the brand’s story through factory tours and creating marketing materials like press kits and promotional videos. Through GA’s part-time Digital Marketing course in New York, he learned to formally leverage social media, content strategy, and more to truly excel at his job.
This SEO Training class is perfect for social media managers, executives and entry-level employees. This SEO course will help you increase the search rank of your corporate website, you blog or LinkedIn profile.
If you want to set yourself apart from the crowd and gain a competitive edge in your field you need a personal website (here’s how to create a website in less than an hour) and the knowledge of how to use social media to build an engaged online audience.
Most people just consume and share other’s people content but when you start making your own content you can build your own media platform. This allows you to develop a distinctive personal brand around your areas of expertise and become a recognized thought leader in your field.
Coursera offers MOOCs (massive online open courses) created and taught online by universities such as Northwestern University, the University of Pennsylvania, and the University of California system. These courses start at various times throughout the year, so browse the catalog to see when one lines up with your schedule. Below are a couple courses that are perfect for content marketers — here’s what a module for #4 looks like:
The Digital Marketing Institute (DMI) offers courses in Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile Marketing, and Search Marketing – just choose your area of interest. Find out what course works best for you.
Organisations are constantly striving to become more efficient and effective, and business analysts support these efforts by clarifying the viable options open to the organisation, evaluating these options and ensuring that the selected solution is defined clearly.
Learn how to take ideas, validate them, and prototype them in one day, without learning how to code. Become a better entrepreneur, product manager, marketer, manager, or small business owner. Learn how experienced entrepreneurs come up with killer ideas and launch them with minimum time invested and with $0 upfront.
What topics will you cover? The role and structures of social media conversations Methods for and implications of gathering data Key metrics used for analysing Twitter Methods for identifying trends in social data The theory of social networks Methods for creating and interpreting data visualisations What will you achieve? Access social media data and understand the ethical implications of doing this Apply digital methods to recognise and explain the significance of patterns in social data Create data visualisations and use them to identify features of social networks Draw personally relevant conclusions about social media that apply beyond the course Who is the course for? … [-]
May be the free online marketing courses we’ve mentioned above aren’t for you. Too dry and dull? Too long? Well there’s plenty of other ways to stay up-to-date on the latest and greatest marketing practices.
This Accounting for Business Decision Making – Strategy Assessment and Control Course is a part of the Fundamentals of Accounting Specialization offered by Coursera in partnership with University of Illinois at Urbana Champaign.
Innovation, Markets and Industrial Change looks at the roles of production and sales on shaping markets. Topics covered in *the course include technology, costs, industry life cycles and network externalities as they relate to markets. Figures and short quizzes are used to help learners better understand course content.
It’s no good being up to date with all the latest marketing tools and ancillary software if you can’t put it into practice as part of a well thought out marketing plan. That’s where our RACE Digital Marketing Planning Elearning Module comes in.
LSBF Executive Education’s four-day short courses in marketing are designed to provide you with specific industry knowledge. You can choose between Digital Marketing and Social Media or Strategic Brand Management. Upon course completion you will be able to apply what you’ve learned to your current workplace, alternatively you will use the knowledge you have gained to boost your CV. LSBF Executive Education is accredited by the British Accreditation Council (BAC) and its courses are CPD accredited, therefore you will earn CPD points upon course completion.
This free online course is more of a very well put together reading list than a course per se. But it is a great way for digital marketers to get to grips with the basics of UX design, which can help them in many different elements of their role.
Entrepreneurship 101. Class sessions focus on various case studies of MIT entrepreneurs in areas like mobile apps, 3D printing, electronics, and more. From these stories and examples you’ll learn how to access the ideal customers for your product and how to appeal to their needs.
Project management – Capable project managers can be an invaluable resource to a company. Online project management training teaches students how to manage team schedules, estimate project cost and integrate multiple projects into an overarching management strategy.
You could be a complete beginner, a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. The only prerequisite is that you have an interest in digital marketing and want to progress your career.
Likewise, the examples on which the contents dictated in this course are based have a profound applicability to the world of business, with which its immediate business use is at hand. Finally, the teachers who have designed and developed this course for you, not only give an academic view of the software but, due to their great professional career supported by a deep use of Excel, will transmit their own experience that will allow you to have a More concrete vision of the possibilities offered by this tool…. [-]
The course is delivered online and contains a mixture of taught material, self-study, activities and practical exercises. All materials are made available at the beginning of each week, to allow you to complete them at your own pace and at a time that suits you.
Next you will examine different ways to analyze the data acquired through marketing research. Using formulas to determine how cannibalization affects the profitability of new products and the value of a long-term customer, you will perform a basic sensitivity analysis to assess the robustness of your results.
The Level 4 Diploma in Business Management qualification is focused on managing communication, businessorganisations in a global context, people management, finance for managers as well as an understanding of the research skills and personal development expected of a manager. It includes a broad…
The Expert Pass is available in two subscription plans, with the monthly plan priced at $299 and the yearly plan at $999. With downloadable workbooks, webinars and access to an active forum frequented by industry experts, the price of $299 per month is a bargain.
Another MOOC resource site, Canvas offers free online courses on a range of topics. While currently there are no courses that deal explicitly with online marketing, check back to see new offerings. Some courses that may interest online marketers.
“As part of General Assembly’s part-time Digital Marketing course, on campus or online, we look at emerging trends in social media marketing, including the market positioning, user base, and user profiles of various social media platforms. We also http://marketsanctum.com/news/overstock-clearance-sale-company-stockclearanceguru-celebrates-successful-launch/0052164/ the pros and cons of collaboration with social media creators on content marketing and affiliate marketing. Students also learn about the various targeting capabilities and advertising formats offered by each platform, and have a chance to create sample social media campaigns for selected companies or a company of their choice.”
“What Is Social?” is a massive open online course (MOOC) for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social media strategy using effective, proven methodologies. In short, it’s a really awesome, action-based intro to social media.