The Digital Marketing Institute (DMI) offers courses in Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile Marketing, and Search Marketing – just choose your area of interest. Find out what course works best for you.
The University of La Verne offers a Certificate of Digital Marketing, which can be completed entirely online or through on campus sessions. Unlike many of the programs listed in this article, this certificate can be completed through just four full days of courses. The shorter, more compact design of the program curriculum is meant to service current marketing professionals looking to develop their digital marketing specialization, and as such is probably less appropriate for those looking for an introductory education of the subject. While technically much more expensive in terms of cost per hour of instruction, this certificate is likely the perfect option for busy marketing professionals looking to enhance their skillsets in digital marketing, marketing research, corporate sales, branding and advertising, retail marketing, and marketing strategy.
This course does a deep dive into the five steps for better visual communication. These components include creating ideas and applying them to your design, communicating ideas effectively within the design, and having a consistent design look and feel.
Founded in 1789 by America’s first Bishop, John Carroll, Georgetown University is a private university located in Washington D.C. and is the oldest Catholic and Jesuit institution of higher education in the United States. The campus is located in D.C.’s historic Georgetown Neighborhood, which is noted for holding Healy Hall, a National Historic Landmark. While the University is steeped in religious traditions and historical events of Catholic and Jesuit religions, the University is self-governed independently of these religious influences. In 2016, Georgetown was ranked 21st University in the country by U.S. News & World Report.
Explore a wide range of business skills from project management and negotiation to leadership skills and online marketing strategy. Our professional development tutorials can help you learn SEO, spreadsheets, word processing, and more.
The Online Marketing Crash Course: Traffic, Leads, & Clients ($197): This 30 day crash course promises to take you step by step through the marketing process and leave you with a killer strategy by the end of the month. Geek-speak fluency not required.
I’m keen on going back through the post and making sure that all of the courses are truly “free” for everyone. I think with this one, the course materials were free, but to get access to the official certificate, that was a paid option.
This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills. CESCOMPOL is a collaborating center of the University of Alcalá de Henares (UAH), one of the oldest in Europe. This course is taught in online mode through a virtual platform, allowing the student access to the study, regardless of location or time. In this Campus you will find all teaching materials, works, calendars and a permanent communication system with the tutor and the students. [+]
This program is accredited through the ACBSP and provides a business foundation for any student looking to progress in leadership within a particular industry. You’ll learn to set and obtain advanced organizational goals by:
“Professor Stayman is a very clear and concise instructor who has the experience, smarts, and cred to be teaching this course. A wonderful surprise was my ability to talk with and analyze the strategic thinking of other marketing executives from around the globe as they gave examples of their thinking and how they solve problems. Where else will you have that opportunity? The course was appropriate in pacing, length, topic coverage and assignment scope. ”
I have the tendency to cringe when I hear the words “Excel PivotTables.” But I also understand how important the use of PivotTables can be in diving into your analytics and making informed decisions about marketing.
This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. Whether you’re just starting out in social media or are a seasoned veteran, this course has actionable social monitoring takeaways for people of all skills levels.
Chicago Booth Podcast Series Archive from the Booth School of Business at the University of Chicago offer students the chance to listen in on many important talks about pressing business issues. Common issues related to marketing include podcasts covering topics such as the future of markets, media biases and the truth about marketing. Talks in this series are often given by CEOs and former governmental figures.
Humbled and grateful to be living the social media life at Buffer! California coast born and raised, but always on the go with my lovely wife Katelyn. Love reading, designing, writing, running and adventuring.
The importance of social media marketing for businesses and organisations is no longer questioned. It has become a worldwide trend which helps businesses and organisations connect with their customers online.
On the topic of Google, Google Digital Garage is great for beginners wanting introductory fundamentals of different marketing channels. list of electronic gadgets at home offer free online starter courses on search, social media, mobile etc. and many more in their library of topics. These are only a starting point and more advanced training will be needed to specialize in any marketing channel.
Develop a data mindset and the analytical skills to interpret and communicate data. Business Analytics is not based on rote memorization of equations or facts but focuses on honing your understanding of key concepts, your managerial judgment, and your ability to apply course concepts to real business problems. [+]
Business Administration Videos are uploaded to the school’s YouTube page often. Videos are presented by leading business experts such and cover topics like leadership, investment strategies and behavioral economics.
Inbound marketing pioneer Hubspot offers a variety of free Inbound Marketing Certification Program. While their courses are aimed at people in digital marketing and social media industries, if you’re dedicated you can learn a lot about content marketing.
Of course, there is a lot of great free, structured online courses around developing digital skills, so we thought it would help to share our thoughts on this – and give a shout out for our free online course content.
Rachel Wendte, User Experience Design Immersive instructor at GA Chicago, says, “Smart advertisers are using their money and energy to grab you where you’re spending the most time: online. From sponsored Instagram posts by a brand you may be interested in, to email subject lines that tempt you to come back by adding in your first name or a specific call to action ‘just for you,’ the lines between pleasantly browsing and unsuspected marketing are blurry. As users, we think of the internet and our social media channels as a way to catch up with friends, see what our relatives are doing on vacation, or share updates about our lives, but brands see this space as prime real estate to catch our attention and convince us to buy a product or service.
The experts agree—learning Mandarin is a must when it comes to growing a business in China. Shanghai, Shenzhen, and Beijing are haunted by the ghosts of US businesses that arrived with much promise only to perish a few short years later. If you want to succeed in China you need to speak the language and understand the culture. The Mandarin language training experts at BRIC Language Systems will help you succeed in your Chinese endeavors by taking advantage of our business-focused Mandarin language courses and services. BRIC’s Mandarin experts will not only teach you the language specific to your corporate goals and industry but the business culture that will allow you to operate like a local. BRIC’s Revolutionary Approach was designed for the business professional and multinational corporations. See course descriptions here. BRIC Courses Feature:… [-]
Adding new products to a company’s portfolio keeps revenues up and promotes innovation in the market. And offering products that follow a logical cycle matched to consumers’ needs will help promote “lifetime customers,” a concept closely tied to “lifetime value.” However, innovation alone will not determine the success or failure of a product.
This free online course is more of a very well put together reading list than a course per se. But it is a great way for digital marketers to get to grips with the basics of UX design, which can help them in many different elements of their role.
Explore strategies for keeping your customers top of mind-even if you’re not in a customer-facing role. Discover how to connect the dots between your job and customer impact, and learn behaviors for cultivating and sustaining a service mindset.
GA instructor Alicia Morga says, “The focus on teaching is what sets General Assembly apart. GA understands that learning is not just about reading instructions on how to set up a campaign in Facebook.”