In this social media course you will get hands-on experience with popular social media networks and communication tools like blogs, podcasts and RSS feeds. The focus of this course is using available social media platforms to monitor conversations online, engage online communities, identify influences and establish your thought leadership on the web.
This Increasing Real Estate Management Profits: Harnessing Data Analytics Course offered by Coursera in partnership with Duke University is part of Excel to MySQL: Analytic Techniques for Business Specialization.
You can print or email the statement of participation to demonstrate your successful completion of a course. It can help show your interest in a subject and a commitment to your career or provide evidence of continuing professional development.
At this point, you probably already know what Facebook is and what it does. What you might not know? It has a training and certification program. Facebook Blueprint offers self-paced and live e-learning courses for marketers seeking to grow their organizations using Facebook. Blueprint offers classes in different languages on how to use Facebook and Instagram — here’s a peek at the course catalog.
The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) p… more
The importance of social media marketing for businesses and organisations is no longer questioned. It has become a worldwide trend which helps businesses and organisations connect with their customers online.
Ahh yes! Great question @erinljohnson:disqus 🙂 I think that more and more online certifications from many of the resources above are becoming recognized by employers. Though I will say that they don’t necessarily take the place of a degree or accredited certification.
Internet Marketing Classroom ($127): While more expensive, this course is much more comprehensive than others, with 229 lectures and 45+ hours of material. It covers everything from WordPress setup to squeeze pages. Has 4.5 star rating.
This social media course from course platform Canvas Network has ended but you can still sign up and get access to all the course activities, assignments and videos to study at your own self-directed pace.
You need to pass 2 of the AdWords certification exams to become an AdWords certified professional — the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. While not required, it is recommended that all students undertake the AdWords Certification exams upon completing the Digital Marketing Course.
Wharton’s Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. The Entrepreneurship Specialization is offered by Coursera in partnership with University of Pennsylvania.
How to Create Advocates with Loyalty is a podcast awesome home gadgets looks at customer loyalty and branding issues. The talk discusses important issues such as the Socially, Environmentally and Ethically Responsible (SEER) model, implementing core values, maintaining loyalty and making emotional connections.
This course is for all those involved in innovation who want to turn their product or service into a commercial success. It’s designed for product developers, designers and innovation executives who have devoted a lot of their time to creating a new product or service and are now eager to generate demand for it. [+]
Hi, @kirstyreschke:disqus! Wow, thanks for the super kind word 🙂 Really great to know that you’ve been taking a lot of courses! Thanks for giving this article a read and for the comment! Take Care, Brian
edX is another MOOC provider that features courses offered by top-tier universities, including Harvard University, Massachusetts Institute of Technology, and Boston University. Like Coursera, classes are taught online and start at specific times throughout the year. Here’s a class we think you’ll find valuable:
The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, … more
Offered in 10 15 min bite sized modules, twitter flight school offers tailored content across different agency roles and functions, including senior leadership (for personal branding), account planning (to incorporate Twitter in media plan to influence key decision makers) and campaign management (to launch and optimize paid campaigns to drive business results)
There is no need anymore to physically travel across the globe looking for the best education when that education is available right on your computer screen. Coursera has tied up with reputed universities globally and we’ve identified some of the best courses available on the platform.
Another top-rated class promising to help you learn faster. This one from McMaster University via Coursera is focused more on career issues, and the topics covered sound like a top hits list of common work questions: “Mindshift teaches you essentials such as how to get the most out of online learning and MOOCs, how to seek out and work with mentors, the secrets to avoiding career ruts (and catastrophes) and general ruts in life, and insights such as the value of selective ignorance over general competence.”
The University of Wisconsin — Milwaukee offers a degree in digital marketing, which consists of just 3 courses and 2 electives to be completed within 2 years. You may choose 3 of any of these courses: Building an Effective Digital Content Strategy, Digital Analytics Strategy: A Structured Approach to Measuring, Interpreting and Reporting Data, Digital Storytelling Using Video, Foundations for Digital Marketing, or Paid Media: Reaching Your Target Audience. Students may then choose from over 13 electives. This freedom of choice in course content ensures that students will be able to gain the knowledge and experience in their desired interest category, helping to align career trajectory with personal goals.
Business Analytics is not based on rote memorization of equations or facts but focuses on honing your understanding of key concepts, your managerial judgment, and your ability to apply course concepts to real business problems.
Benedictine University offers an Internet Marketing Certificate program in collaboration with Market Motive to offer a constantly updated, hands-on marketing strategies, designed to match the ever evolving industry. The directors of the program are dedicated to provided their students and education that mirrors the ever-developing landscapes of the online and digital realms. To complete the certificate students must complete four 4-credit hours courses, which cover topics of such as social media and online public relations, search engine optimization (SEO), data analysis, web analytics, PPC advertising and conversion optimization. This certificate can prepare students to take the OMCP certificate test, which can further give professionals a leg up in the digital marketing industry.