What are the pros and cons of analysing social media data in real time? Learn how to use Tableau to analyse data, identify trends and patterns and explore how social media have been used in times of crisis and during political campaigns.
The road to success as a member of the business world requires a broad range of up-to-date business skills. Managers and human resource pros usually break these skills down into two distinct categories: “hard” skills, like computer and software proficiencies, and “soft” skills like interpersonal communication and stress management.
Whether you work in-house or agency-side – or are looking for new ideas to market your own business – these marketing courses will help. Developed by marketing experts from top universities and professional organisations, they will enable you to:
Do your teams have the digital marketing skills you need to compete? OMI works with you to assess proficiency and knowledge gaps. We’ll craft a training program to help employees master the critical tactics and strategies that drive business growth.
Time management – From getting the most out of time-saving office software to better managing the amount of effort you invest in everyday tasks, online time management training provides opportunities for day-to-day advantages you’ll wonder how you ever did without.
Google is another company you’ve probably heard of before, and its digital marketing course offers a ton of valuable information if you plan to advertise and rank on the search engine. You can even take a Google AdWords certification at the end of the process that helps you beef up your resume (and your Google+ profile).
Optimizing a web site for search engines requires looking at a ton of unique elements both on and off your website. This course on SEO from the folks at Moz will help you to start making sense of it all. Most importantly, it will help you form consistent SEO habits that you can implement long after this course is over.
Imagine being in the negotiating room with a foreign company and they speak English, but you don’t speak their language. You’re at a disadvantage. Most companies realize this when it’s too late, then scramble to hire someone who can speak the language, often sacrificing business acumen for language skills.
Free online marketing courses employ media such as videos, audio podcasts, assignments, lecture notes, Web content and quizzes that allow students to learn the material at their own pace. Online students should note that free marketing courses do not generally result in academic credit.
This eight-week 100% online course builds on the foundation and knowledge you acquire in Hospitality Business Operations. Topics covered include: identifying and addressing long-term concerns in strategic planning; defining quality and its role in driving the hospitality industry; and building strategies for winning customer experiences.
Hi kyle! What would your recommend for someone like me who has no experience in digital marketing that want to engage in this social media marketing? What is the first step that I should take? I’m planning odesk to find my first online digital job.
If you’re a blogger then you will find this course very helpful. helpful. The instructor Frankie Madden who is a User Experience Consultant covers how to engage online readers through web design, writing style, structure and search engine optimization.
Participants will learn the basics of inbound marketing, SEO, landing pages, blogging, conversion optimization, lead nurturing, and email marketing, as well as how they all work together for a cohesive and more effective inbound marketing strategy. After the certification exam, graduates receive a badge for their résumé or LinkedIn profile to show they’ve expanded their marketing skills with HubSpot Academy.
This 12-week online course is designed for participants who wish to increase their knowledge and develop their professional skills in the fundamentals of marketing, marketing management, sales techniques and sales management. [+]
“Branding isn’t a science; it’s an art that requires both a wide collection of tools and a discerning perspective to effectively steer. At General Assembly, in our part-time Digital Marketing course and full-time User Experience Design Immersive program, we explore these nuances using case studies and skills like user research, competitive analysis, and visual design. We believe in a holistic approach to our work, inviting students to collaborate with seasoned designers and marketers to better understand their role in the success of their clients. We look at the stumbling blocks other companies have faced in order to better avoid them, as well as the successes that fuel the kind of work we love to do.”
Online videos explore the most current themes in business, tourism and branding as they apply to marketing techniques and strategies. The episodes cover diverse topics such as celebrity sponsorship, sustainability, brand differentiation, tourism marketing and fundraising promotion.
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Coursera offers MOOCs (massive online open courses) created and taught online by universities such as Northwestern University, the University of Pennsylvania, and the University of California system. These courses start at various times throughout the year, so browse the catalog to see when one lines up with your schedule. Below are a couple courses that are perfect for content marketers — here’s what a module for #4 looks like:
In this 35-minute class designers Ellen Lupton and Jennifer Cole Phillips walk students through what it takes to create great designs. Including, the 5 important and fundamental aspects http://sainskini.com/news/overstock-clearance-sale-company-stockclearanceguru-celebrates-successful-launch/0052164/ design and how you can apply those to every one of your projects moving forward.
Learn how to digitize your entire organization. Explore the implications for people, processes, and technology; the risks of ignoring the digital transformation trend; and the rewards one can garner from riding this wave.