“What Is Social?” is a massive open online course (MOOC) for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social media solar gadgets home using effective, proven methodologies. In short, it’s a really awesome, action-based intro to social media.
Gain the skills and confidence needed for your next chapter with HBX CORe. Credential of Business Readiness – CORe is the program that Harvard Business School offers to incoming students to prepare for the MBA classroom.
Join Mike Vardy as he shares how creating a simple, flexible, durable productivity system will transform the way you work. After taking this class, you’ll have an arsenal of strategies to personalize your productivity and ensure you’re getting the right things done, freeing time and energy so you can focus on the things that matter.
If you like to browse, sort and find your own path in your spare time, Lynda.com’s smorgasbord of Marketing Training + Tutorials might be right for you. This isn’t a structured course and doesn’t result in a certification, but at just $24.99 per month, its price point makes it a good choice for beginners testing the waters (you’ll pay more to access downloadable assets).
Humbled and grateful to be living the social media life at Buffer! California coast born and raised, but always on the go with my lovely wife Katelyn. Love reading, designing, writing, running and adventuring.
This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the… more
This free course is perfect if you’ve used Photoshop before but need to update your skills. 29 lectures take you through new features and productivity enhancements and will be useful whether you are brand new to Photoshop or if you’ve been using it for years.
This podcast from the Open University is delivered by Ben Harrex of Final Cut post production studios, and gives you a good idea how important editing your video is to how the final product looks – important to bear in mind for your video marketing. He makes a lot of good points, but it is not always the most actionable advice. On the plus side though, the podcast format means you can listen on the bus, or when out for a run, so no time wasted!
The table, towards the end, acts as a one-stop snapshot of the topic-wise certifications and courses, along with course duration and exam details, which can help you pick the right course and plan your learning path.
Frances Chiu, Digital Marketing instructor at GA Hong Kong, says, “Social media platforms such as Facebook and Instagram have developed many advanced features that allow marketers to target different user segments based on their demographics, geographic locations, languages, interests, online behaviors, and more. Ad formats may include sponsored posts and various types of banner and video ads.
Generally, these courses are a bit rudimentary but if you’re an absolute beginner and you need to get up to speed on the basics of setting up a profile, finding people and sharing content using popular social networks then it’s a good place to get started.
Alicia Morga, Digital Marketing instructor at GA San Francisco, says, “Content marketing encompasses the creation, editing, and distribution of content to help a specific target customer along in their journey toward a business. It’s marketing that simply looks like content. And that’s why it’s a secret weapon every marketer must have. Content marketing can look like a blog with tips, content hubs with engaging and useful content, white papers, podcasts, videos, and more.
Innovation, Markets and Industrial Change looks at the roles of production and sales on shaping markets. Topics covered in *the course include technology, costs, industry life cycles and network externalities as they relate to markets. Figures and short quizzes are used to help learners better understand course content.
I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.
You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time!
This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. Whether you’re just starting out in social media or are a seasoned veteran, this course has actionable social monitoring takeaways for people of all skills levels.
Online business courses can also help a student keep on top of trends and technologies relevant to their industry without requiring enrollment in a full-fledged degree program. The ability to take a series of one-off courses as time permits can be an effective way to “skill up” for business professionals like these, whose time on the job is often non-negotiable:
The Digital Marketing Institute is the global certification standard in digital marketing and digital selling education. To date, over 20,000 people in 115 countries have studied with the Digital Marketing Institute, making ours the most widely taught digital certification standard in the world.
What is a course in marketing studies? It is a course that examines various marketing methods and techniques. A course could investigate the psychological aspect of buying trends, the most efficient way to use Pinterest to build an audience, or how to analyze web site traffic. Students can learn best practices for search engine optimization, content marketing and personal branding. In addition to techniques and processes, individuals may review the best marketing tools for various industries.
Create an insight-driven, engaging relationship between your customers and brand. Use the customer decision journey to create buyer personas and messaging across touchpoints to influence customers when, where, and how it matters most.
**This is an Endorsed Diploma in Business Management Level 4 ** students will receive an *Endorsed Certificate* from *(Ofqual)* recognize awarding organisation. ILC’s Level 4 Diploma in Business Management is the best way for achieving the theoretical as well as practical knowledge and skills…
Wordstream is a search engine and social media marketing software company that helps marketers drive the greatest ROI from their paid search and social media campaigns. These free guides and ebooks distill learnings and best practices for users with varying levels of expertise running pay-per-click (PPC) campaigns. Here are some of its topics and offerings:
Level 1 Internet Marketing Course Explore the basics of effective internet marketing with this exclusive course from STS Courses! Learn how to make strategic digital marketing work harder for your own business, or pursue a rewarding career as a web marketing specialist. Whatever your long-term…