The University of California Los Angeles offers a Marketing Certificate with concentration in Social Media and Web Analytics. The program is specifically designed to either supplement current professionals in the field, or enhance the education of current students’ education. In the program director’s words, “this program provides an excellent opportunity to proactively supplement your experience or expand your appeal and stature as you prepare for the [digital marketing] marketplace.” With seven required standard courses and 4 electives chosen out of 12 options, students have the opportunity to custom tailor their learning experience to specialize in accordance with career goals.
It’s a free 14 day email course that focuses on actionable “hacks” you can use to automate, scale, and improve your marketing efforts. Including Viral Referral Campaigns, Optimizing Landing Pages, Twitter Automation, SQL queries and more. No coding knowledge required.
This Business Management – USA course at International Career Institute (ICI) – USA develops the skills necessary for managing a small business, or a department within a larger business. Developed by professionals with many years of experience, it covers a range of topics that will ensure your career in Management has a strong foundation.
Using paid media, such as buying ad space on well-known websites, may be the fastest way to promote a product or service on digital platforms. In addition to display ads, paid media includes initiatives like search engine marketing, email marketing, video marketing, social media ads, and mobile ads.
This course begins with an introduction into what it means to be a freelancer, regardless of what industry you work in. You’ll realize that you have the opportunity to take control of your career, regardless of your previous experience, by seeing the world the way your clients do.
The key to social media is building social proof for your expertise. It doesn’t matter what certificates you have or the courses you have taken, what matters is that you can demonstrate that you have built an online audience that wants to follow and engage with you.
The CIM Level 4 Certificate in Professional Marketing (Digital Marketing) is a professional marketing qualification from the Chartered Institute of Marketing. It provides the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape…
You can also access a number of webinars and white papers to enhance your digital marketing education, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time!
The arrival of the internet has meant an evolution that has transformed the nature of these four elements. This evolution means a change of focus from the company vision to the client vision. The product is no longer as important as the need that the product satisfies in the consumer. That is why marketing 2.0 or digital marketing as a new channel of communication with customers and the business environment is increasingly common and necessary for companies today.
In this marketing course, you’ll learn the best approaches and practices for marketing measurement, including how to use metrics to measure success. The professor, Stephan Sorger, presents hands-on examples of how to identify market trends, how to predict future conditions, and how to put those into action.
Sales – Cold-calling techniques, closing strategies and negotiation fundamentals are all obvious benefits for sales professionals, but business operatives in any segment of the industry can make use of the cross-platform skills learned in online sales training courses.
Humbled and grateful to be living the social media life at Buffer! California coast born and raised, but always on the go with my lovely wife Katelyn. Love reading, designing, writing, running and adventuring.
The Online Marketing Crash Course: Traffic, Leads, & Clients ($197): This 30 day crash course promises to take you step by step through the marketing process and leave you with a killer strategy by the end of the month. Geek-speak fluency not required.
Want to dominate your industry with a distinctive personal brand? Download my Personal Branding Guide. For a limited time get a 7-day free trial of Social Creators, my membership community for social media creators.
Founded in 1891, The University of Washington (UW) is a public flagship university based in Seattle, Washington. UW is one of the oldest universities on the West Coast and also features one of the most renowned and prestigious medical schools in the world. As a member of the American Association of Universities, WU is able to generate one of the highest research and development budgets in the United States.
EdX is an online learning platform trusted by over 12 million users offering the Supply Chain Dynamics Certificate in collaboration with Massachusetts Institute of Technology – MITx. Learn how to manage and harness the dynamics and interactions between firms and entities within a supply chain – part of the MITx Supply Chain Management MicroMasters Credential.
It takes about 4 hours to go through the course materials and by the end of the course you will be writing better content for the web with a content strategy, more scannable content and more focus on shareability and ranking in search engines when you write your blog posts.
Georgetown University offers a certificate program in Digital Marketing that stands in stark contrast to other certificate programs on this list. Georgetown’s certificate program is special because it is highly targeted to service experienced professionals, and is the only program on this list to have rather steep requirements for the program. Students must hold either a bachelor’s degree or equivalent, or 3-5 years experience holding a position in the public, private, or nonprofit sectors and demonstrable experience with marketing learning principles and strategies. These requirements are due to the fact that the content covered in the program and the expectations of performance are much higher than other entry level certificates. The benefit here is that this certificate is recognized as a clear indication of professional mastery in the field. As such the program is entirely career-oriented and focuses on current multi-channel marketing strategy demands, customer relationship management, qualitative and quantitative marketing analysis tools, return on investment analysis and presentation formats, and the relation of these to specific organizational goals and niche markets. Students or professionals with with the necessary requirements looking for a shorter and comparable option to a master’s degree will find this certificate the perfect option.”
This digital marketing certificate program begins with an overview of the digital marketing landscape, preparing you to implement a series of proven frameworks within your organization. The program then takes a detailed look at opportunities and strategies associated with leading channels and platforms including digital, mobile and emerging technologies. You will be guided, step by step, in assessing customer needs and marketing objectives and in creating your own digital marketing plans for both paid and owned media. By the end of this program, you’ll pull your digital marketing ideas together into a single, integrated plan based on your organizational priorities and resources.
Our Business Analysis course is the most successful starting point for hundreds of Business Analysts each year. Business analysis is a specialist discipline that enables organisations to make favourable investment decisions concerning potential business changes. [+]
You’ll start with an understanding of why things catch on in the first place and how you can use those lessons to create viral content online. Then, you’ll move on to spreading your new and creative ideas through social media and other digital marketing channels.
In marketing, this “place” is the marketing channel. Channel function, design and strategy will all be explored and applied to real-life cases. You will define marketing channels and learn how to leverage them to deliver messaging to potential consumers.
Master the necessary management tools and to successfully make the transition between high-school and higher education: autonomy, accountability, general culture, and methodology. Gain the needed foundations to grasp the theoretical and practical fundamentals of the corporate world. Have a hands-on experience in the corporate world with a first-job experience during an internship. Enroll in the ‘Entrepreneurial-student’ track (from the 1st to the 5th year) for those who wish to create or take over an existing firm and be able to pursue successfully both their studies and their entrepreneurial venture. [+]
When I started out, I pitched SEO packages to local business owners that I met through networking, which is a good way to start building result-oriented business case studies that show the ROI (return on investment) that has been generated from your efforts. Once you have those and you can prove you consistently get results, you’ll be completely indispensable because nearly every online business succeeds or fails based on the quality of their digital marketing (and people who are really good at it are rare).
DePaul University’s Integrated Marketing Communications Certificate Program requires five standard courses and one elective out of twelve options that are designed to help students specialize in their chosen interest. These courses can be completed entirely online or on campus, depending on the student’s desired learning strategies. This certificate is the most affordable on this list, and while it only covers 4 of the 7 core content areas, this is an intentional focus on communication strategies, such as aligning your advertising, promotion and direct and digital marketing according to employer’s needs
With the customers now having the right to opt-out of mails, a carefully crafted email strategy is imperative if marketers need to leverage the most personal medium to target their audience. This certification highlights the how lifecycle marketing, segmentation, email design, deliverability, analytics, and optimization all coexist to create an email marketing strategy that grows your business. Though this is relatively a new course by Hubspot, it inculcates the comprehensiveness and immediate applicability that Hubspot courses are famous for. Go for it!
Level 1 Internet Marketing Course Explore the basics of effective internet marketing with this exclusive course from STS Courses! Learn how to make strategic digital marketing work harder for your own business, or pursue a rewarding career as a web marketing specialist. Whatever your long-term…
Curious about the power of landing pages in marketing campaigns? Unbounce has the art of a perfect landing page down to a science. And in this comprehensive online marketing class, they share all of that knowledge with you, no questions asked.
Offered in 86 modules, this course covers best practices for campaign planning and optimization using Facebook’s family of apps and services including Instagram. Note that while all the courses can be accessed for free, you need to pay and schedule an exam if you want to get an officially recognized certificate from Facebook.
Through the undergraduate certificate program in Spanish for business and the professions at University of Maryland University College, you’ll benefit from a combination of language and professional study that will build a foundation to enhance your résumé and prepare you to work and communicate in a variety of Spanish-speaking environments.
Entrepreneurial Marketing looks at the basic restraints facing entrepreneurs interested in marketing and selling products. In seven modules, students learn about sustaining competitive advantages, market research, creating a new market, overcoming market resistance, pricing tools and managing customers. This course employs various media for online students, including Web content, lecture notes, assignments and additional online tools. Students should note that all readings may not be available for free online.
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
If you’re a blogger then you will find this course very helpful. helpful. The instructor Frankie Madden who is a User Experience Consultant covers how to home gadgets digital robotic vaccuuam cleaners online readers through web design, writing style, structure and search engine optimization.