The University of California, Irvine, also offers business courses through its Open Course Ware program. In its “Conducting a Thorough Market Assessment” lecture, Brant Cooper and Patrick Vlaskovits, entrepreneurs and co-authors of The Entrepreneurs Guide to Customer Development: a Cheat Sheet to the Four Steps to Epiphany, provide guidance in determining target customers and understanding what strategies will work in a given market. According to the lecturers, most startups don’t fail because they can’t build a product, but rather because no one wanted the product. After watching the lecture, entrepreneurs will better understand how to gauge what will work in a market, even if they have to abandon their original plans. Not only is the lecture informative, but you can watch it in less than an hour.
Part of the University of Washington’s computer science and engineering program, Transaction Processing for E-Commerce is available free online through a series of lecture slides and video archives, and even includes four assignments to enhance students’ understanding. The course offers students a deeper understanding of the engineering aspects of transaction processing, including how to implement and distribute a transaction system in Java or C+. Although there are no specific prerequisites to the advanced-level course, students should bring a general understanding of web programming and basic knowledge of SQL.
Kickstart an exciting, dynamic career with our introductory digital marketing online course. Strengthen your skillset and progress along a digital marketing career path with our cornerstone certification.
“What Is Social?” is a massive open online course (MOOC) for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social media strategy using effective, proven methodologies. In short, it’s a really awesome, action-based intro to social media.
Research the market Identify marketing opportunities Profile the market Analyse consumer behaviour for specific markets Implement and monitor marketing activities Make a presentation Design direct response offers Analyse direct marketing databases Selling Distribution and channels of distribution Career Prospects … [-]
Online videos explore the most current themes in business, tourism and branding as they apply to marketing techniques and strategies. The episodes cover diverse topics such as celebrity sponsorship, sustainability, brand differentiation, tourism marketing and fundraising promotion.
UC Irvine offers an online Digital Marketing certificate, which in the University’s words provides “you with a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at fully leveraging the Internet for achieving business goals such as acquiring, converting, and retaining online customers.” The program consists of 6 standard courses and 4 electives, which are chosen by the student to increase their specialization in a given area. These courses add up to a minimum of 160 hours of instruction, which students have up to 5 years to complete. With all 7 areas of core content covered in this program, students can expect a comprehensive education in digital marketing.
This 12-week online course is designed for participants who wish to increase their knowledge and develop their professional skills in the fundamentals of http://markets.financialcontent.com/pennwell.hydroworld/news/read/35871325 marketing management, sales techniques and sales management. The marketing component for this short course includes topics such as the marketing concepts, marketing and business relationships, creating a marketing plan, branding, consumer behaviour, digital marketing, strategic marketing, services, advertising and marketing research. The sales component of the programme includes topics on selling skills, the art of persuasion, the sales cycle, sales management, sales forecasting and negotiation skills.
This entry level 1 Business management course gives a comprehensive introduction to business management. Students explore wide range of topics on this business management course including ; what exactly the business manager does, how the responsibilities are shared among management teams, what…
EdX is an online learning platform trusted by over 12 million users offering the Financial Decision Making in collaboration with University System of Maryland – USMx and UMUC. Learn how corporate leaders make effective decisions to maximize profitability and achieve strategic organizational goals.
Target Internet has a brilliant way of breaking down the complex – demystifying rapidly changing tools and trends. Target Internet’s level of customer service is exceptional, constantly in touch, incredibly responsive, listen to their customers. Veronica Tucker, Global Learning & Talent Manager
“In an increasingly savvy world where most people don’t like being sold to and can see an advertisement coming from a mile away, content marketing is more important than ever. Content marketing allows marketers to couch their message in meaningful contexts — in short, to give before they get.”
The Level 5 Diploma in Business Management qualification is designed for learners to enhance their understanding of management in the context of general business. The qualification will give learners a theoretical understanding of management concepts and an overview of general business. It…
Internet Marketing for Smart People Email Course. This 20-installment email marketing course from CopyBlogger will give you the low down on content marketing, copywriting, SEO, and keyword research, and more! Best of all, it’s dished out to you via email so you won’t get bogged down with too much educational info sent all at once.
While there are many job opportunities for people interested in marketing, only those with exemplary marketing skills can truly enjoy a rewarding and lucrative career. Learn these skills fast and conveniently with ICI. [+]
When I started out, I pitched SEO packages to local business owners that I met through networking, which is a good way to start building result-oriented business case studies that show the ROI (return on investment) that has been generated from your efforts. Once you have those and you can prove you consistently get results, you’ll be completely indispensable because nearly every online business succeeds or fails based on the quality of their digital marketing (and people who are really good at it are rare).
The Marketing Communication master’s concentration prompts you to analyze consumer behavior, conduct market research, and engage the power of brands and messages in order to develop powerful digital marketing strategies. Evaluate various tactics, measure their effectiveness, and explore the intricacies of working with or in complex, multi-functional teams to execute compelling marketing campaigns.
3 key ways to streamline your martech stack and maximize the value of your marketing toolkit Martech is about finding the right tools to help you reach specific outcomes. Paring down to only the necessary tools will help you control …..
Could your words use some work? Maybe you have great content but don’t know how to best get it in front of your audience. Maybe you’re struggling with how to build replicable processes for creating impactful content. Or maybe you just want to get the most out of every piece of content you create. This course has you covered.
This 12-week online course is designed for participants who wish to increase their knowledge and develop their professional skills in the fundamentals of marketing, marketing management, sales techniques and sales management. [+]
What topics will you cover? The role and structures of social media conversations Methods for and implications of gathering data Key metrics used for analysing Twitter Methods for identifying trends in social data The theory of social networks Methods for creating and interpreting data visualisations What will you achieve? Access social media data and understand the ethical implications of doing this Apply digital methods to recognise and explain the significance of patterns in social data Create data visualisations and use them to identify features of social networks Draw personally relevant conclusions about social media that apply beyond the course Who is the course for? … [-]
Learn step by step in our interactive Learning Hub. Learn how to identify the strategy, plan the strategy and the skill to execute the strategy so you can be confident you’re doing the right thing…. [-]
What will I learn? Create Super Optimized Ads on Facebook and Instagram. Use the “Retargeting” technique in Facebook and Instagram ads. Implement in your Facebook digital marketing techniques used by major companies like Submarino, Lojas Americanas and Amazon. Reach Millions of People with Your Ads on Facebook and Instagram. Create Professional Pages on Facebook for your company or for personal use. Start creating your online presence using Facebook and Instagram. Master the Ads on Facebook and Instagram. Save money on your Facebook and Instagram Ads campaigns. Requirements No prior knowledge is required, this is a complete course from basic to advanced. Description … [-]