General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.
As one of the most popular sites for online education, Coursera has many offerings, including free online marketing courses. Check ‘em out. Even if you don’t see anything you like, check back every now and then – new classes are always being added.
“In General Assembly’s part-time Digital Marketing course, on campus and online, students learn about email marketing and how it can be applied as a strategic vehicle to reach a target audience. Exercises include creating your email marketing strategy and developing a plan for growing your list and developing a relationship with your customers over time. Students have the opportunity to test out an email campaign as part of their final project, which is to present a digital marketing experiment on a real-life company.”
This Business Strategy is part of the Strategic Leadership and Management Specialization offered by Coursera in partnership with University of Illinois at Urbana Champaign. In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage.
The University of California Los Angeles offers a Marketing Certificate with concentration in Social Media and Web Analytics. The program is specifically designed to either supplement current professionals in the field, or enhance the education of current students’ education. In the program director’s words, “this program provides an excellent opportunity to proactively supplement your experience or expand your appeal and stature as you prepare for the [digital marketing] marketplace.” With seven required standard courses and 4 electives chosen out of 12 options, students have the opportunity to custom tailor their learning experience to specialize in accordance with career goals.
Create an insight-driven, engaging relationship between your customers and brand. Use the customer decision journey to create buyer personas and messaging across touchpoints to influence customers when, where, and how it matters most.
Most individual skills courses you can take in the business sphere come from institutions that also offer full-fledged degrees, which means instructors of online business courses typically have access to the same complement of resources as any traditional university professor.
While there are pros and cons to both, one is not inherently more valuable than the other, as the value is determined by the student’s financial situation, career goals, and personal values. For instance, a younger student who is already set on going to college and is interested in laying the foundation for a lifetime career in digital marketing will likely find the most value in a bachelor’s degree. College graduates in the job market http://trendyreporter.com/news/overstock-clearance-sale-company-stockclearanceguru-celebrates-successful-launch/0052164/ a younger age will need all the experience they can get to set them apart from their competition, who likely hold similar degrees or more real-world experience. To someone looking to quickly switch professions or augment an existing degree, however, a certificate will likely appear more valuable, as it will allow them to swiftly change career paths in a relatively fast and affordable manner, compared to say going back to school for a different degree. Though this is not to say that the two options are mutually exclusive, rather, many professionals supplement their digital marketing degrees with certificates to stand out from the competition. And, in fact, “many students pursue degrees and certificates at the same time,” says Jon Frank, CEO of Admissionado, an MBA application consulting and mentoring service.
EdX is an online learning platform trusted by over 12 million users offering the Financial Decision Making in collaboration with University System of Maryland – USMx and UMUC. Learn how corporate leaders make effective decisions to maximize profitability and achieve strategic organizational goals.
Wharton Business Foundations Capstone enables you to apply your analytic skills to real business challenges – including your own. This course offered by Coursera in partnership with University of Pennsylvania.
Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of … more
It all starts with having your own website and from there you can have a platform to build an audience while learning vital skills that will massively increase your social reach and income like SEO, growth hacking, conversion optimization, copywriting and email marketing.
Hey there, @oyebilan:disqus! Awesome to hear you’ve done some of these already 🙂 I’ve heard that this Digital Marketing Specialization is up there with the best: https://www.coursera.org/specializations/digital-marketing
The University of Denver offers a Certificate in Marketing Communication, which consists of 4 standard courses and 2 chosen elective courses. Students may choose from over 20 electives, and this serves to allow students to delve deeper into their chosen area of interest, becoming more specialized in a given area and thus sharpening their career-oriented focus. Terms last 10 weeks, though students do have a time-limit to finish the course material. The certificate is also regionally accredited by the NCA, meaning the certificate will hold more clout than those aren’t accredited. While this certificate is the most expensive on this list the high quality education of the larger University and intensive, comprehensive, and longer design of the program itself seems to justify the expense.
Simplilearn’s courses carry accreditation from OMCP and include high-quality videos, projects, quizzes, simulation exams, active expert forums, downloadable workbooks and apps amounting to 200+ hours of e-learning content.
Direct Marketing Communication features a thorough study of fundamental concepts and principles related to direct and interactive marketing communication. Topics in this course include direct mail design, digital media, advertising, and telemarketing scripts.
Entrepreneurial Marketing looks at the basic restraints facing entrepreneurs interested in marketing and selling products. In seven modules, students learn about sustaining competitive advantages, market research, creating a new market, overcoming market resistance, pricing tools and managing customers. This course employs various media for online students, including Web content, lecture notes, assignments and additional online tools. Students should note that all readings may not be available for free online.
HubSpot’s Inbound Marketing Certification is a great introduction to inbound marketing from the company that coined the term. I’ve taken this certification twice and can personally vouch for its value. Check out this post about why you should care about HubSpot’s Inbound Certification.
Business communication – Business writing, public speaking, negotiation and effective communication across multiple media combine to form one of the most underrated skillsets in the business world, and online business communication courses can give you valuable training in these areas.
Structured as a 4-week class, you’ll start with the basics of businesses writing, including why it’s important, and move to more advanced topics such as preparing business documents and translating ideas to more informal channels such as social media. In short, helping to to become a business copy whiz!
Thanks for the informative list! The Brand Salon is an Award Winning Digital Marketing Institute and provide courses in Social Media Marketing and Optimization along with other courses. Established in 2011, we have trained more than 3500 professionals across 450+ batches. We wish to recommend http://thebrandsalon.com/ to be added to your list of online marketing and social media classes, owing to our 6+years of experience in the digital domain.
Marketing Philosophies and Ethics – Get an introduction to marketing terminology and the types of market orientation. Lessons also explore cause-related marketing and the social responsibility of corporations.
Customer relationship management (CRM) is the practice of optimizing a company’s interaction with its consumers. To do that, CRM software and technology — like Salesforce and Oracle — collect user information across various touchpoints (social media, live chat, etc.). Smart usage of these systems helps marketers curate an experience to each customer’s needs.
We’re doing our annual update of our content (best practices, examples, stats, etc.) and training (improved video training style) on May 1st, and we welcome you to come back and check out the updated content!